At a Glance
- Tasks: Lead engaging product content and host educational videos for entrepreneurs.
- Company: Join Incard, a pioneering financial platform for entrepreneurs.
- Benefits: Competitive salary, stock options, and generous paid time off.
- Other info: Flexible hybrid work environment with opportunities for in-person collaboration.
- Why this job: Be the voice of innovation and simplify complex financial concepts for digital business owners.
- Qualifications: Strong on-camera presence and ability to explain complex ideas clearly.
The predicted salary is between 36000 - 60000 £ per year.
About Incard
Incard's mission is to build the financial operating system for entrepreneurs. We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer. Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
The Role
We're looking for a Product Content Lead to become the on-camera host and voice of Incard's educational and product-led content. This is a highly visible, execution-first role at the intersection of product, content, education, and brand. You will lead how Incard explains itself to the market — from product tutorials to founder conversations — and help turn complex financial workflows into clear, compelling stories. This is not a behind-the-scenes content role. It's a front-facing role with ownership over how our product is understood, adopted, and trusted by digital business owners.
Key Responsibilities
- Product Education & Content Ownership
- Own Incard's product-led and educational content end-to-end
- Lead on-camera product explainers, walkthroughs, and how-to tutorials for the app and web platform
- Turn complex product features into simple, engaging, founder-friendly narratives
- Continuously refine content formats based on product evolution and user feedback
- Hosting & Founder Conversations
- Host conversations with e-commerce founders, DTC brands, digital agencies, and operators
- Lead interviews, discussions, and educational formats focused on real business challenges
- Act as a trusted, credible voice within the e-commerce and digital business ecosystem
- Support founder-led and ecosystem-driven growth initiatives through content
- Content Creation & Distribution
- Script, structure, and present content across: YouTube, LinkedIn, Other relevant social and video platforms
- Collaborate closely with Marketing and Product to align content with launches and priorities
- Ensure messaging is clear, consistent, and rooted in real product value
- Brand Representation & Offline Presence
- Represent Incard in offline contexts when needed: Events, Panels, Demos, Workshops, Founder meetups
- Act as a product and brand ambassador in front of customers, partners, and the ecosystem
What We're Looking For
Experience
- Strong, natural on-camera presence
- Proven ability to host, present, and explain confidently on video
- Clear, confident American accent
- Solid understanding of business, e-commerce, SaaS, or digital business models
- Experience explaining complex products or concepts to non-technical audiences
Skills & Mindset
- Strong storytelling and communication skills
- Comfortable being the public-facing voice of a product and brand
- Ability to simplify complexity without losing depth or credibility
- Curious, structured, and product-minded
- Comfortable collaborating cross-functionally with Product, Marketing, and Growth
- High ownership, high standards, low ego
Nice to Have
- Experience hosting podcasts, YouTube series, webinars, or live content
- Previous exposure to fintech, e-commerce, or SaaS products
- Public speaking or event experience
- Familiarity with product-led growth or educational content strategies
Location
This role can be based in London, with hybrid work. We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.
Benefits:
- Competitive cash-based compensation
- Incard stock options
- 25 days of paid time off per year, plus
Product Content Lead in London employer: Incard
Incard is an exceptional employer that champions innovation and collaboration, making it an ideal place for the Product Content Lead to thrive. With a strong focus on employee growth, competitive compensation, and a vibrant work culture in London, Incard fosters an environment where creativity and entrepreneurial spirit are celebrated. The hybrid work model ensures flexibility while encouraging in-person collaboration, allowing you to connect with like-minded professionals and contribute meaningfully to the financial operating system for entrepreneurs.
StudySmarter Expert Advice🤫
We think this is how you could land Product Content Lead in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on platforms like LinkedIn. The more you put yourself out there, the better your chances of landing that Product Content Lead role.
✨Tip Number 2
Show off your skills! Create a portfolio or demo reel showcasing your on-camera presence and storytelling abilities. This will help us see how you can turn complex ideas into engaging content that resonates with entrepreneurs.
✨Tip Number 3
Practice makes perfect! Record yourself explaining a product feature or hosting a mock interview. This will not only boost your confidence but also give you a chance to refine your delivery before the real deal.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in Incard. Tailor your application to highlight your experience with e-commerce and digital business models, and let us know why you're the perfect fit for this front-facing role.
We think you need these skills to ace Product Content Lead in London
Some tips for your application 🫡
Show Your Personality:When you're applying for the Product Content Lead role, let your personality shine through! We want to see who you are beyond your CV. Use your cover letter to tell us about your passion for storytelling and how you connect with audiences.
Tailor Your Content Samples:Make sure to include content samples that showcase your on-camera presence and ability to simplify complex topics. We’re looking for examples that align with our mission at Incard, so pick pieces that highlight your experience in fintech or e-commerce.
Be Clear and Concise:In your written application, clarity is key! We appreciate straightforward communication, so avoid jargon and keep your language simple. Remember, we want to understand your ideas without any confusion.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Incard!
How to prepare for a job interview at Incard
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Incard's product and its features. Familiarise yourself with how it simplifies financial workflows for entrepreneurs. This knowledge will help you articulate how you can effectively communicate these concepts to a non-technical audience.
✨Showcase Your On-Camera Skills
Since this role requires a strong on-camera presence, practice presenting your ideas in front of a camera. Record yourself explaining a complex topic related to e-commerce or fintech, and review the footage to improve your delivery. Confidence and clarity are key!
✨Prepare Engaging Storytelling Examples
Think of examples where you've turned complex information into engaging narratives. Be ready to share these during the interview, as storytelling is crucial for this role. Highlight how you’ve made difficult concepts accessible and relatable to your audience.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with various teams like Marketing and Product. Prepare to discuss your experience collaborating across departments. Share specific instances where your teamwork led to successful content creation or product launches, showcasing your ability to align messaging with business goals.
