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For Companies At a Glance
- Tasks: Lead growth strategies and performance marketing to scale Incard's acquisition channels.
- Company: Join a fintech startup revolutionising financial systems for entrepreneurs.
- Benefits: Competitive salary, stock options, generous time off, and global health insurance.
- Why this job: Make a real impact in a hands-on role driving growth for a category-defining product.
- Qualifications: 5-10 years in growth marketing with a strong B2B SaaS or fintech background.
- Other info: Flexible hybrid work in London or Paris with opportunities for team collaboration.
The predicted salary is between 48000 - 84000 £ per year.
About Incard
Incard’s mission is to build the financial operating system for entrepreneurs. We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer. Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
The Role
We’re looking for a Head of Growth & Performance Marketing to own Incard’s growth engine end-to-end. This is a hands-on, execution-first leadership role at the intersection of performance marketing, analytics, product, and experimentation. You will be responsible for building repeatable, scalable acquisition channels and turning Incard into a category-defining product for digital businesses. This is not a brand-only or agency-management role. It’s an operator role, with full ownership of growth outcomes.
Key Responsibilities
- Growth Strategy & Performance Ownership: Own Incard’s growth strategy across the full funnel: acquisition, activation, retention, and monetisation. Build and scale repeatable growth loops with a strong focus on ROI and payback. Operate with founder-level ownership over results.
- Acquisition & Distribution: Own and scale Incard’s acquisition channels, including: Paid acquisition (Meta, Google, YouTube; TikTok where relevant), SEO & content-driven growth, Partnerships, affiliates, and communities, Founder-led and ecosystem-driven growth. Prioritise scalable, defensible channels over short-term wins. Decide where and when to invest paid spend based on clear performance signals.
- Experimentation & Optimisation: Build a continuous experimentation framework across ads, funnels, offers, and landing pages. Translate insights into high-performing creative angles and messaging. Kill what doesn’t work quickly; double down on what scales.
- Analytics, Tracking & Measurement: Own growth analytics and performance tracking. Define and monitor core KPIs, including: CAC, LTV, payback period, Activation and cohort retention, Feature adoption and conversion. Build a clean, reliable attribution and tracking stack. Ensure all growth decisions are data-backed.
- Creative & Product Collaboration: Work closely with Product, Design, and Brand to turn product features into acquisition and retention levers. Align growth messaging with real product value. You don’t design assets yourself, but you know what converts.
- Team & Leadership: Start hands-on, then progressively build and lead a high-performing Growth team. Collaborate closely with Product, Sales, Partnerships, and Leadership. Set a high bar for execution, ownership, and velocity.
Experience
What We’re Looking For:
- 5–10+ years in Growth, Performance Marketing, or Acquisition roles.
- Proven track record scaling growth at a high-growth startup or scale-up.
- Strong experience in B2B SaaS, Fintech, or platform businesses.
- Hands-on experience managing significant paid media budgets.
- Experience scaling products from early traction to meaningful revenue.
Skills & Mindset
- Deep analytical and data-driven mindset.
- Strong understanding of funnels, experimentation, and lifecycle marketing.
- Product-oriented thinker with strong execution skills.
- Comfortable working cross-functionally with Product, Data, and Engineering.
- High ownership, high standards, low ego.
Nice to Have:
- Experience in fintech, payments, or financial infrastructure.
- Familiarity with Shopify, Stripe, or e-commerce ecosystems.
- Experience scaling across multiple European markets.
- Background in category creation or early market positioning.
- Fluent or professional-level French (strong plus, given our ecosystem and influencer partnerships).
Location
This role can be based in London or Paris, with hybrid work. We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.
Benefits
- Competitive cash-based compensation.
- Incard stock options.
- 25 days of paid time off per year, plus bank holidays and your birthday off.
- Global health insurance and unlimited paid sick leave.
Head of Growth & Performance Marketing employer: Incard
Contact Detail:
Incard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth & Performance Marketing
✨Tip Number 1
Get your networking game on! Connect with people in the fintech and SaaS space, especially those who are already at Incard or similar companies. A personal introduction can make all the difference when it comes to landing that interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your growth strategies and performance marketing successes. This will help you stand out and demonstrate your hands-on experience in scaling products.
✨Tip Number 3
Be ready to talk numbers! Brush up on your analytics and be prepared to discuss key metrics like CAC, LTV, and payback periods. Showing that you can back your decisions with data will impress the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Incard team.
We think you need these skills to ace Head of Growth & Performance Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Growth & Performance Marketing role. Highlight your experience in growth strategies, performance marketing, and any relevant achievements that align with Incard's mission.
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, don’t forget to include examples of how you've used analytics to drive growth in previous roles. We want to see your ability to define and monitor KPIs like CAC and LTV!
Be Hands-On: This isn’t just a leadership role; it’s hands-on too! Share specific instances where you’ve taken ownership of growth outcomes and led teams to success. We love seeing that execution-first mindset!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Incard!
How to prepare for a job interview at Incard
✨Know Your Growth Metrics
Before the interview, brush up on key growth metrics like CAC, LTV, and payback period. Be ready to discuss how you've used these metrics in past roles to drive performance and make data-backed decisions.
✨Showcase Your Hands-On Experience
This role is all about execution, so come prepared with specific examples of how you've built and scaled acquisition channels. Highlight your experience with paid media budgets and any successful campaigns you've led.
✨Demonstrate Cross-Functional Collaboration
Since this position requires working closely with Product, Design, and Sales, think of examples where you've successfully collaborated across teams. Emphasise your ability to align growth strategies with product value.
✨Be Ready to Experiment
Incard values a culture of experimentation, so be prepared to discuss how you've implemented testing frameworks in your previous roles. Share insights on what worked, what didn’t, and how you adapted your strategies based on those learnings.