At a Glance
- Tasks: Manage and grow Inardua's co-sell relationship with Salesforce, driving partner-sourced pipeline.
- Company: Join Inardua, a certified B Corporation and Great Place to Work.
- Benefits: Enjoy 38 days annual leave, remote work, and a competitive pension scheme.
- Other info: Flexible start date and commitment to equality of opportunity.
- Why this job: Be at the forefront of impactful technology implementations in a dynamic environment.
- Qualifications: Experience in Salesforce ecosystem and strong relationship-building skills required.
The predicted salary is between 55350 - 67650 £ per year.
We're looking for an Alliances Manager to join our growing Commercial team at Inardua. This is a pivotal role, one that sits at the heart of how we grow. As our dedicated Salesforce alliance manager, you'll be responsible for building and managing the co‑sell relationship with Salesforce, driving the partner‑sourced pipeline that underpins our FY27 growth plan. This is a commercially sharp, relationship‑first role for someone who understands the Salesforce ecosystem from the inside, how the ecosystem works, how partner teams think, and how to create genuine mutual value that translates into active co‑sell opportunities. You'll work closely with the Commercial Director and Account Executives, embedding yourself as the connector between Inardua and Salesforce.
Inardua was founded in 2020 and is a Salesforce Partner, Certified B Corporation & Great Place to Work. Our mission is to drive positive change by empowering organisations to create lasting impact through thoughtful technology implementations. We work with Enterprise organisations around the world, primarily in Energy, Utilities, Manufacturing & CPG and have colleagues based across the UK, Europe, America and APAC.
What You’ll Be Doing
- Own and manage Inardua's co‑sell relationship with Salesforce, including AE and Partner teams.
- Map and maintain relationships across the Salesforce teams in our target verticals (Energy & Utilities and Manufacturing).
- Build and drive a partner‑sourced pipeline that contributes significantly to the overall commercial target.
- Create and maintain joint account plans with Salesforce AEs on named Tier 1 accounts.
- Work alongside Account Executives on active opportunities, facilitating introductions, co‑sell motions, and joint pursuit.
- Monitor and track Salesforce‑sourced pipeline in CRM, maintaining accuracy and hygiene across all alliance‑related opportunities.
- Represent Inardua at Salesforce partner events, ecosystem forums, and field days (including Salesforce World Tour, Dreamforce, and UKI Partner Kick‑Off).
- Feed intelligence from the Salesforce field back into go‑to‑market strategy, messaging, and account prioritisation.
- Support the onboarding of new Account Executives into the Salesforce ecosystem, building their first AE relationships and co‑sell habits.
About You
- Experience in a partner, alliances, or channel role within the Salesforce ecosystem. ex‑Salesforce, SI, or ISV background strongly preferred.
- Existing relationships with Salesforce AEs in the UKI market, particularly in Energy & Utilities or Manufacturing.
- Strong understanding of how Salesforce's internal co‑sell motion works, including account mapping, PDO engagement, and field alignment.
- Familiarity with one or more of our core industries: Energy & Utilities, Manufacturing, CPG.
- Commercially sharp, able to navigate deal dynamics, and apply appropriate urgency without damaging relationships.
- Excellent relationship skills: credible with Salesforce AEs, respected by delivery teams, and trusted by clients.
- Highly organised and self‑directed, able to manage multiple relationship threads simultaneously.
- Team‑first mindset, you measure success by what closes, not just what's sourced.
Success Measures
- Salesforce‑sourced pipeline consistently representing a significant share of total new logo pipeline.
- Named, active co‑sell relationships across Tier 1 SF AEs in target verticals within 90 days.
- Joint account plans in place for all Tier 1 accounts within 60 days.
- First co‑sell opportunity active by the end of Month 2.
- AEs supported by a clear Salesforce relationship infrastructure from day one.
- Positive, unprompted feedback from Salesforce on Inardua's partner engagement.
Benefits
- 38 Days annual leave, including bank holidays.
- Remote working.
- Full (8%) company pension scheme.
- Bupa Health plan.
- Quarterly Company Performance Bonus (+15%).
- OTE = 1.5x.
Salary & Other Details
- SFIA Level 4, Base £55,350‑£67,650 (OTE 1.5x).
- Closing Date: 13th April 2026.
- Interview Dates: w/c 13th April 2026.
- Start Date: ASAP (Flexible).
We are committed to equality of opportunity and welcome applications from all sections of the community. We are unable to provide Visa Sponsorship for this role, you must therefore already have the right to live and work within the United Kingdom.
Salesforce Alliances Lead: Co-Sell Growth employer: Inardua Consulting Limited
Inardua is an exceptional employer, offering a dynamic work culture that prioritises collaboration and innovation within the Salesforce ecosystem. With generous benefits such as 38 days of annual leave, remote working options, and a robust pension scheme, employees are empowered to thrive both personally and professionally. The company fosters growth through meaningful partnerships and provides ample opportunities for career development, making it an ideal place for those seeking impactful and rewarding employment.
Contact Details:
Inardua Consulting Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Salesforce Alliances Lead: Co-Sell Growth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the Salesforce ecosystem. Attend events, join forums, and don’t be shy about reaching out to current Salesforce AEs. Building those relationships can open doors for co-sell opportunities.
✨Tip Number 2
Show your knowledge! When you’re chatting with potential partners or at events, make sure to highlight your understanding of the Salesforce co-sell motion. The more you can demonstrate your expertise, the more credible you’ll be in their eyes.
✨Tip Number 3
Be proactive! Don’t wait for opportunities to come to you. Create joint account plans and actively seek out ways to collaborate with Salesforce AEs. The more initiative you show, the more likely you are to land those co-sell deals.
✨Tip Number 4
Keep it organised! Use a CRM to track your relationships and opportunities. This not only helps you stay on top of things but also shows potential partners that you’re serious and professional about managing your alliances.
We think you need these skills to ace Salesforce Alliances Lead: Co-Sell Growth
Some tips for your application 🫡
Show Your Salesforce Savvy:Make sure to highlight your experience within the Salesforce ecosystem. We want to see how well you understand the co-sell dynamics and your existing relationships with Salesforce AEs, especially in our target verticals.
Tailor Your Application:Don’t just send a generic CV and cover letter! We’re looking for someone who can connect the dots between your experience and what we do at Inardua. Make it personal and relevant to the role of Alliances Manager.
Be Commercially Sharp:We love candidates who can navigate deal dynamics with ease. Use your application to demonstrate your commercial acumen and how you've successfully driven partner-sourced pipelines in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Inardua Consulting Limited
✨Know Your Salesforce Stuff
Make sure you brush up on your knowledge of the Salesforce ecosystem. Understand how the co-sell motion works, and be ready to discuss your experience with Salesforce AEs, especially in the Energy & Utilities or Manufacturing sectors. This will show that you’re not just familiar with the platform but can also navigate its intricacies.
✨Build Relationships Before the Interview
If possible, try to connect with current or former employees at Inardua or Salesforce before your interview. Having insights from insiders can give you a leg up on understanding the company culture and expectations, plus it shows initiative and genuine interest in the role.
✨Prepare for Scenario Questions
Expect questions that ask you to demonstrate your relationship-building skills and how you would handle specific situations. Think of examples from your past experiences where you successfully managed partnerships or navigated complex deal dynamics. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Showcase Your Commercial Acumen
This role is all about driving growth through partnerships, so be prepared to discuss how you’ve contributed to pipeline growth in previous roles. Highlight any strategies you’ve implemented that led to successful co-sell opportunities, and be ready to talk about how you measure success beyond just sourcing leads.
