At a Glance
- Tasks: Lead performance marketing strategy for multiple consumer brands and drive growth through innovative campaigns.
- Company: Dynamic founder-led business in health, wellness, and lifestyle sectors.
- Benefits: Competitive salary, equity, hybrid work model, and opportunities for professional growth.
- Other info: Join a fast-paced environment with significant autonomy and visible impact from day one.
- Why this job: Make a real impact by shaping marketing strategies and working directly with experienced founders.
- Qualifications: 5+ years in performance marketing with strong analytical and creative skills.
The predicted salary is between 60000 - 75000 £ per year.
Senior Performance Marketing Manager | Consumer Brands
Location
Maidenhead - Hybrid (3 days onsite per week)
Salary
Own the growth engine behind a portfolio of consumer brands.
We're supporting a founder-led consumer business that's building a portfolio of high-growth brands across the health, wellness and lifestyle sectors.
Backed by experienced entrepreneurs with a strong track record of scaling and exiting businesses, they're now investing in the next phase of growth and are looking for an experienced Senior Performance Marketing Manager to take ownership of paid acquisition and performance marketing across multiple brands.
This isn't a role where you'll simply optimise campaigns.
You'll own growth strategy, influence commercial performance, work directly with founders and help build the playbook that will support future brand acquisitions.
- What you'll be doing
- Owning paid acquisition strategy across Meta, Google, Tik Tok, You Tube and emerging digital channels.
- Managing campaign performance, budgets, bidding strategies and ongoing optimisation.
- Driving improvements across key commercial metrics including CAC, ROAS, LTV and contribution margin.
- Leading creative testing programmes, using data to identify winning concepts and improve campaign performance.
- Partnering with creative, e Commerce and marketplace teams to deliver a consistent customer journey across channels.
- Improving attribution, forecasting and performance reporting to support commercial decision making.
- Using customer insight and data to optimise conversion and retention strategies.
- Leveraging AI to accelerate campaign analysis, creative ideation, forecasting and performance reporting.
What we're looking for
You'll ideally bring
- 5+ years' experience within performance marketing, growth marketing or paid media.
- A strong track record managing significant paid media budgets within consumer, e Commerce or D2C environments.
- Hands‑on expertise across Meta Ads, Google Ads, Tik Tok Ads and other paid acquisition platforms.
- Strong commercial acumen with experience analysing metrics such as CAC, LTV, ROAS, payback and customer profitability.
- Confidence working directly with senior stakeholders and influencing commercial decisions.
- The ability to combine analytical thinking with creative marketing.
- Experience working within fast-paced, entrepreneurial businesses where ownership and accountability are encouraged.
- Nice to have
- Experience within health, beauty, wellness or consumer products.
- Exposure to subscription or repeat-purchase business models.
- Knowledge of Amazon Marketplace or omni-channel performance marketing.
- Experience launching or scaling new consumer brands.
- Familiarity with AI-powered marketing tools and workflow automation.
- Own the performance marketing strategy across multiple brands rather than a single product.
- Work directly with experienced founders in a business where decisions are made quickly.
- Significant autonomy and influence over commercial performance.
- Opportunity to shape the marketing function as the business continues to grow through both organic growth and acquisition.
- Join an ambitious organisation where your impact will be highly visible from day one.
If you're passionate about combining data, creativity and commercial thinking to scale consumer brands, we'd love to hear from you.
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Performance Marketing Manager in Maidenhead employer: Inara
Inara is an exceptional employer that fosters a dynamic work culture, encouraging innovation and collaboration among its team members. With a focus on employee growth, Inara offers ample opportunities for professional development in the rapidly evolving field of digital workplace solutions. Located in a vibrant area, employees benefit from a supportive environment that values work-life balance and provides access to cutting-edge technology.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Inara and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Inara are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Inara on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Inara. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Inara. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Inara:Show us that you’ve done your homework! In your application, briefly mention what you admire about Inara’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Inara
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Inara will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Inara, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
