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For Companies At a Glance
- Tasks: Lead brand and growth execution, creating compelling content and managing ecommerce performance.
- Company: In8te, a pioneering performance apparel brand for fitness racing athletes.
- Benefits: Founding-level equity, direct access to elite athletes, and race tickets covered.
- Other info: Flexible hours with potential for salary and equity as the business scales.
- Why this job: Join a fast-paced startup and shape a defining brand in fitness racing apparel.
- Qualifications: Experience in brand or growth roles within DTC, fitness, fashion, or lifestyle sectors.
The predicted salary is between 30000 - 40000 £ per year.
In8te is the first performance apparel brand built for only fitness racing athletes (HYROX and functional fitness). We are preparing to launch and scale within a fast-growing global niche.
We already have:
- Strong relationships with top athletes and coaches in the sport
- High-quality product with real demand
- A founding team with experience scaling brands to £100M - £4B and beyond
- Incredible Product, World Class Team and Loved by the Community.
What we don’t have yet is someone who can own brand and growth execution end-to-end.
The Role
We’re looking for a Brand & Growth Lead to take full ownership of how In8te shows up creatively and commercially. This is not a strategy-only role. You will be responsible for turning ideas into execution across:
- Brand storytelling
- Content and campaigns
- Ecommerce performance
You should be as comfortable:
- Picking up a camera and capturing content
- Building Klaviyo flows
- Critiquing and improving a website
If something is broken, you fix it.
What You’ll Be Responsible For
- Defining and evolving the In8te brand voice and positioning
- Turning athlete culture and HYROX performance into compelling content and campaigns
- Leading content direction (photo, video, UGC, social)
- Building and managing ecommerce marketing systems (Shopify, email, light paid ads)
- Improving website conversion and overall customer journey
- Supporting and guiding the social/content team
- Working closely with founders on product drops and go-to-market execution
- Coordinating freelancers and creators where needed
What Success Looks Like
- A brand that feels real, aspirational, and culturally relevant within the sport
- Content that drives both attention and revenue
- Ads that maintain a healthy CAC
- Website that converts
- Email flows that generate consistent sales
- Product drops that feel like moments, not just releases
About You
- You have previously owned brand and/or growth for a DTC, fitness, fashion, or lifestyle brand
- You can point to real outcomes (revenue growth, audience growth, campaign success, etc.)
- You are both creative and commercial
- You are hands-on and execute quickly
- You don’t wait for direction — you make decisions
- You care about sport, performance, and culture
This is not a junior role. But it's not so senior you won't get stuck in either.
The Opportunity
- Founding-level equity role
- Full ownership of brand expression and growth execution
- Direct access to elite athletes and key figures in the sport
- Opportunity to help build a defining brand in fitness racing apparel
- Training and coaching with top athletes
- Race tickets covered
Commitment & Structure
- Sweat equity role initially
- Estimated ~15 hours/week to start (with flexibility depending on stage and momentum)
- Compensation will evolve into salary + equity as the business scales
- All current capital is being deployed into product to meet demand
Final Note
This is not for everyone. It’s fast-paced, hands-on, and requires ownership. But if we execute well, this will be a defining brand in a rapidly growing category. It will work for someone that likely is independent and has some extra time to really develop their career and this brand. If you’ve done this before and want to build something from the early stage up - we should talk, there is a good chance you will come out of it in a very strong position in a few years, we don't plan on losing.
Ryan Hamill
Founder, In8te
Brand & Growth Lead (Co-Founder) in Birmingham employer: In8te
Contact Detail:
In8te Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Growth Lead (Co-Founder) in Birmingham
✨Tip Number 1
Get your networking game on! Reach out to people in the fitness and apparel industry, especially those connected to HYROX or functional fitness. Attend events, join online communities, and don’t be shy about sliding into DMs – you never know who might help you land that dream role!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your previous work in brand growth and content creation. Use social media to showcase your creativity and understanding of the fitness culture. This is your chance to demonstrate how you can turn ideas into action!
✨Tip Number 3
Be proactive! If you see an opportunity with In8te, don’t wait for a formal application process. Reach out directly through our website, share your vision for the brand, and explain how you can contribute to its growth. We love seeing initiative!
✨Tip Number 4
Stay updated on industry trends! Follow fitness racing news, engage with top athletes, and keep an eye on competitors. This knowledge will not only help you in interviews but also show us that you’re genuinely passionate about the brand and its community.
We think you need these skills to ace Brand & Growth Lead (Co-Founder) in Birmingham
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for fitness and brand growth shine through. We want to see that you genuinely care about the sport and the community we're building at In8te.
Be Specific About Your Experience: Don’t just list your previous roles; tell us about the real outcomes you achieved. Whether it’s revenue growth or successful campaigns, we want to know how you made an impact in your past positions.
Get Creative: Since this role is all about brand storytelling and content creation, don’t hesitate to showcase your creative side in your application. Include links to any relevant work or projects that highlight your skills.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity with In8te!
How to prepare for a job interview at In8te
✨Know the Brand Inside Out
Before your interview, dive deep into In8te's brand story, values, and target audience. Familiarise yourself with their products and how they resonate with fitness racing athletes. This will not only show your genuine interest but also help you articulate how you can enhance their brand voice.
✨Showcase Your Creative Side
Prepare a portfolio that highlights your previous work in brand storytelling, content creation, and ecommerce performance. Bring examples of campaigns you've executed that led to measurable outcomes. This is your chance to demonstrate your hands-on approach and creativity!
✨Be Ready to Discuss Metrics
Since this role is all about growth, be prepared to discuss specific metrics from your past experiences. Talk about revenue growth, audience engagement, or successful campaigns. This will illustrate your commercial acumen and ability to drive results.
✨Ask Insightful Questions
Prepare thoughtful questions that show your understanding of the fitness racing niche and the challenges In8te might face. Ask about their vision for the brand, how they measure success, or what they see as the biggest opportunities in the market. This will demonstrate your strategic thinking and genuine interest in contributing to their growth.