At a Glance
- Tasks: Lead marketing strategy for an AI-powered HRTech platform and build a scalable marketing framework.
- Company: Emerging tech company in the SaaS sector with innovative solutions.
- Benefits: Flexible contract role with potential for impactful contributions and growth.
- Other info: Join a dynamic team focused on innovation and strategic growth.
- Why this job: Shape the future of a fast-growing startup and make a real difference.
- Qualifications: 10+ years in tech marketing, ideally as CMO or VP in a scaling SaaS company.
The predicted salary is between 80000 - 100000 £ per year.
Our client is an emerging AI‑powered HRTech platform that recently completed its Seed funding round. They need a veteran marketing strategist on a fractional basis to establish their initial positioning before investing in a full‑time executive team.
As a Fractional CMO, you will partner directly with the founders to build a scalable marketing architecture from the ground up. You will focus on clarifying the brand message, optimizing capital allocation across acquisition channels, and building a foundation for sustainable inbound lead generation.
Key Responsibilities
- Audit the current marketing stack and build a predictable demand generation framework aligned with commercial goals.
- Define corporate positioning, category messaging, and initial ideal customer profile (ICP) frameworks.
- Set clear performance targets for early marketing hires and specialized external agencies.
- Advise executive leadership on the strategic timing and budget profiles required for a permanent marketing structure.
Candidate Requirements
- 10+ years of tech marketing experience with a proven track record as a full‑time CMO or VP of Marketing within a SaaS company that scaled past £15M ARR.
- Prior experience working in an advisory or fractional capacity with early‑stage, fast‑moving software startups.
- Strong mix of analytical demand‑generation expertise and brand positioning strategy.
IN2 SaaS Recruitment is a premier, dedicated talent partner specializing exclusively in the global SaaS and technology ecosystem. With deep‑rooted networks spanning EMEA and North America, we connect hyper‑growth scale‑ups and established enterprise software vendors with transformative leadership talent. We pride ourselves on our consultative, data‑driven approach, ensuring an elite match for both complex technical structures and fast‑paced commercial environments.
Fractional Chief Marketing Officer (CMO) in London employer: In2 Saas Recruitment
As a Fractional Chief Marketing Officer with our client, an innovative AI-powered HRTech platform based in London, you will be part of a dynamic and fast-paced environment that values strategic thinking and creativity. The company offers a unique opportunity to shape its marketing foundation while enjoying a flexible contract role that promotes work-life balance and professional growth. With a focus on collaboration and a commitment to building a diverse team, this is an excellent employer for those looking to make a significant impact in the SaaS sector.
