At a Glance
- Tasks: Lead marketing strategy for an innovative AI-powered HRTech platform.
- Company: Join a dynamic startup in the exciting SaaS sector.
- Benefits: Flexible contract role with potential for impactful contributions.
- Other info: Opportunity to work closely with founders and drive real change.
- Why this job: Shape the future of marketing in a fast-growing tech company.
- Qualifications: 10+ years in tech marketing, ideally as CMO or VP in SaaS.
The predicted salary is between 90000 - 110000 £ per year.
Our client is an emerging AI‑powered HRTech platform that recently completed its Seed funding round. They need a veteran marketing strategist on a fractional basis to establish their initial positioning before investing in a full‑time executive team.
The Role
As a Fractional CMO, you will partner directly with the founders to build a scalable marketing architecture from the ground up. You will focus on clarifying the brand message, optimizing capital allocation across acquisition channels, and building a foundation for sustainable inbound lead generation.
Key Responsibilities
- Audit the current marketing stack and build a predictable demand generation framework aligned with commercial goals.
- Define corporate positioning, category messaging, and initial ideal customer profile (ICP) frameworks.
- Set clear performance targets for early marketing hires and specialized external agencies.
- Advise executive leadership on the strategic timing and budget profiles required for a permanent marketing structure.
Candidate Requirements
- 10+ years of tech marketing experience with a proven track record as a full‑time CMO or VP of Marketing within a SaaS company that scaled past £15M ARR.
- Prior experience working in an advisory or fractional capacity with early‑stage, fast‑moving software startups.
- Strong mix of analytical demand‑generation expertise and brand positioning strategy.
IN2 SaaS Recruitment is a premier, dedicated talent partner specializing exclusively in the global SaaS and technology ecosystem. With deep‑rooted networks spanning EMEA and North America, we connect hyper‑growth scale‑ups and established enterprise software vendors with transformative leadership talent. We pride ourselves on our consultative, data‑driven approach, ensuring an elite match for both complex technical structures and fast‑paced commercial environments.
Fractional Chief Marketing Officer (CMO) employer: In2 Saas Recruitment
As a Fractional Chief Marketing Officer with our client, you will join an innovative AI-powered HRTech platform in London, where your expertise will directly shape the future of their marketing strategy. The company fosters a dynamic work culture that values collaboration and creativity, offering unique opportunities for professional growth in a fast-paced environment. With a focus on building a sustainable marketing foundation, you'll be part of a transformative journey that not only enhances your career but also contributes to the success of a pioneering startup.
