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For Companies At a Glance
- Tasks: Drive sales strategy across Europe, manage key accounts, and build strong partner relationships.
- Company: Established global audio and technology manufacturer with a strong market presence.
- Benefits: Autonomy in role, competitive salary, and opportunities for international travel.
- Why this job: Shape regional growth and make a real impact in a respected company.
- Qualifications: Experience in sales within professional audio or AV markets, strong communication skills.
- Other info: Opportunity for significant career advancement and collaboration with international teams.
The predicted salary is between 36000 - 60000 £ per year.
IN2-AV is working confidentially with an established international professional audio and technology manufacturer that is continuing to expand its footprint across European markets. The business is well known within its sector, operates globally, and is now seeking a senior, hands-on commercial professional to take ownership of European sales performance as a standalone role.
Responsibilities
- The European Sales Manager will be responsible for developing and executing the company’s sales strategy across Europe, with a strong focus on channel management, partner performance, and key account development.
- Operating autonomously, the role combines strategic planning with direct sales execution.
- You will manage and grow relationships with distributor and dealer partners, shaping pricing structures, promotional activity, and market coverage to ensure consistent regional performance.
- A key part of the role is assessing market opportunities, identifying gaps in coverage, and adjusting channel strategy to maximise reach and competitiveness.
- In addition to channel leadership, you will remain hands-on with major customers and high-value opportunities, supporting the full sales cycle from initial engagement through to close.
- You’ll represent the business across the region at trade shows, product demonstrations, and customer meetings, acting as the primary commercial point of contact in Europe.
- The role also involves ownership of forecasting, budgeting, performance tracking, and reporting, ensuring senior leadership has clear visibility of regional results, pipeline, and market trends.
- Close collaboration with marketing, product, and operational teams is essential to ensure the region is fully supported and aligned with global objectives.
- This position requires significant travel across Europe and regular interaction with international stakeholders.
Who This Suits
This role is suited to an experienced European sales professional with a strong background in professional audio, AV, or related technology markets, who is comfortable operating independently with full regional responsibility. You’ll be commercially driven, highly organised, and confident managing distributor-led sales models. Strong communication and relationship-building skills are essential, as is the ability to manage complex opportunities across different cultures and markets. Additional European language skills are highly beneficial.
Why This Opportunity
This is a rare opportunity to take ownership of European sales within a respected global manufacturer, offering autonomy, visibility, and the chance to shape regional growth directly. It suits someone who enjoys being close to customers and partners, rather than operating through layers of management.
European Sales Manager in London employer: IN2-AV Recruitment
Contact Detail:
IN2-AV Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land European Sales Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meetups to connect with potential employers and peers. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Be proactive in your approach! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like IN2-AV, and express your interest in their work. A well-timed email can make a huge difference.
✨Tip Number 3
Showcase your skills! Create a portfolio or a personal website that highlights your achievements and projects relevant to the European sales market. This gives you an edge and makes it easier for potential employers to see what you bring to the table.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, send a quick thank-you note or message. It keeps you on their radar and shows your enthusiasm for the role. Plus, we all appreciate a little gratitude!
We think you need these skills to ace European Sales Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the European Sales Manager role. Highlight your experience in sales strategy, channel management, and relationship building. We want to see how your background aligns with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your achievements in sales and how you’ve successfully managed distributor relationships. We love a good story!
Showcase Your Market Knowledge: Demonstrate your understanding of the professional audio and technology markets in your application. Mention any relevant trends or challenges you've encountered and how you've navigated them. This shows us you’re not just applying for any job, but you’re genuinely interested in this one.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at IN2-AV Recruitment
✨Know Your Market
Before the interview, dive deep into the professional audio and technology markets in Europe. Understand the key players, market trends, and potential gaps that the company could exploit. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Sales Strategy Skills
Prepare to discuss your previous experiences in developing and executing sales strategies. Be ready to share specific examples of how you've managed channel partners and driven sales performance. Highlight any successful campaigns or initiatives you've led that align with the responsibilities of the European Sales Manager role.
✨Demonstrate Relationship-Building Expertise
Since this role involves managing relationships with distributors and dealers, come prepared with examples of how you've successfully built and maintained partnerships in the past. Discuss your approach to communication and collaboration, especially in diverse cultural settings, as this will be crucial for success in this position.
✨Prepare for Hands-On Scenarios
Expect to discuss how you would handle real-life sales scenarios during the interview. Think about how you would approach a major customer or high-value opportunity. Being able to articulate your thought process and decision-making skills in these situations will demonstrate your readiness for the hands-on nature of the role.
