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- Tasks: Analyse marketing campaigns and optimise performance using data-driven insights.
- Company: Join a fast-growing digital brand collective in Manchester with over 3 million customers.
- Benefits: Enjoy hybrid working, 25 days holiday, annual bonuses, and a personal development budget.
- Why this job: Be part of a creative team that values experimentation and impactful decision-making.
- Qualifications: Experience as a Marketing Analyst with strong skills in Excel, SQL, and digital marketing metrics.
- Other info: Opportunity for real career progression and engaging team socials.
The predicted salary is between 28800 - 48000 £ per year.
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This range is provided by In Technology Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
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Direct message the job poster from In Technology Group
Head of Data, BI, and AI @ In Technology Group.
Job Title: Marketing Analyst
Location: Manchester City Centre (Hybrid – 2 days onsite)
About Us
Our client is a fast-growing digital-first brand collective based in Manchester city centre, working across e-commerce, consumer tech, and lifestyle sectors. With multiple high-growth brands in our portfolio and a combined customer base of over 3 million, we live and breathe performance — and we’re looking for a Marketing Analyst who does too.
This is an opportunity to be part of a sharp, creative team that values data-driven decisions, experimentation, and impact. You\’ll play a key role in shaping campaigns, optimising performance, and unlocking insights that drive growth across channels.
What You’ll Be Doing
- Analyse campaign performance across paid search, paid social, SEO, email, and affiliate channels
- Build dashboards and reports to surface marketing KPIs (CAC, ROAS, LTV, funnel conversion, etc.)
- Work closely with the CRM, Performance, and Content teams to evaluate campaign impact and recommend improvements
- Identify trends and customer behaviours that lead to smarter segmentation and targeting strategies
- Support A/B testing and experimentation — help teams test, measure, and iterate quickly
- Present insights and recommendations to marketing leads and stakeholders
What We’re Looking For
- Proven experience as a Marketing Analyst, Data Analyst, or similar role in a marketing-led company
- Strong proficiency in Excel and SQL — you’re confident extracting, cleaning, and joining large datasets
- Hands-on experience with GA4, Looker Studio, Power BI, or Tableau
- Familiar with core digital marketing metrics and attribution models
- Analytical mindset with strong attention to detail — you don’t just crunch numbers, you draw conclusions
- Excellent communication skills — you can translate data into clear, actionable stories
Nice to Have
- Experience using Python or R for deeper analysis or automation
- Familiarity with data connectors/tools like Funnel, Supermetrics, Adverity, or Segment
- Experience working in e-commerce, retail, subscription, or multi-brand environments
- An understanding of incrementality testing, MMM, or media mix modelling
- Experience with Shopify, Klaviyo, Meta Ads, or Google Ads data pipelines
Why Join Us?
- Join one of Manchester’s most exciting brand groups, with real career progression
- Hybrid working (2–3 days in office) and flexible start/finish
- 25 days holiday + your birthday off + bank holidays
- Annual bonus scheme and pension
- £750/year training and personal development budget
- Monthly team socials, summer party, and optional workations
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Analyst and Information Technology
-
Industries
Marketing Services, Advertising Services, and Technology, Information and Media
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Marketing Analyst employer: In Technology Group
Contact Detail:
In Technology Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, like GA4, Looker Studio, and Power BI. Having hands-on experience with these platforms will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your analytical mindset by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific campaigns where your insights led to measurable improvements.
✨Tip Number 3
Network with current or former employees of the company on platforms like LinkedIn. Engaging with them can provide you with insider knowledge about the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and experimentation. Highlight any successful tests you've conducted and the impact they had on campaign performance, as this aligns closely with the role's responsibilities.
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a Marketing Analyst. Focus on your proficiency in Excel, SQL, and any tools like GA4 or Power BI that are mentioned in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing. Mention specific campaigns you've worked on and how your analytical skills contributed to their success.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive marketing decisions. Discuss any A/B testing or segmentation strategies you've implemented in previous roles.
Prepare for Potential Questions: Anticipate questions related to digital marketing metrics and your experience with data analysis tools. Be ready to discuss how you can translate complex data into actionable insights.
How to prepare for a job interview at In Technology Group
✨Know Your Metrics
Familiarise yourself with key digital marketing metrics such as CAC, ROAS, and LTV. Be prepared to discuss how you have used these metrics in past roles to drive campaign performance and decision-making.
✨Showcase Your Analytical Skills
Highlight your experience with tools like Excel, SQL, and GA4. Be ready to provide examples of how you've extracted and analysed data to uncover insights that influenced marketing strategies.
✨Prepare for A/B Testing Discussions
Since A/B testing is crucial for this role, think of specific instances where you've supported or led testing initiatives. Discuss the outcomes and what you learned from those experiments.
✨Communicate Clearly
Practice translating complex data into simple, actionable insights. During the interview, aim to tell a story with your data that demonstrates your ability to communicate effectively with stakeholders.
