Digital Marketing Specialist

PPC Specialist

Location: Colchester (Hybrid)

Salary: £35,000

We're working with a growing retail brand based in Colchester looking to hire a dedicated PPC Specialist to take ownership of their paid advertising channels and help accelerate their digital growth.

This is a great opportunity for someone with a strong analytical mindset and hands-on experience managing PPC campaigns, looking to make an impact in a fast-paced, product-focused environment.

Responsibilities:

• Plan, execute, and optimise PPC campaigns across Google Ads, Microsoft Ads, and paid social platforms
• Monitor campaign performance, manage budgets, and ensure delivery against ROAS targets
• Conduct keyword research, competitor analysis, and A/B testing to improve results
• Create compelling ad copy and collaborate with the content/design teams to optimise landing pages
• Produce regular reports and performance insights for internal stakeholders
• Work closely with the wider marketing and e-commerce teams to align on strategy

Requirements:

• Minimum 2 years’ experience in a PPC role, ideally within retail or e-commerce
• Strong knowledge of Google Ads and Google Analytics
• Demonstrable experience managing paid search budgets and driving ROI
• Data-driven with strong attention to detail and a test-and-learn mindset
• Experience with Microsoft Ads or paid social (Facebook, Instagram, TikTok) is a bonus
• Excellent communication and organisational skills

Benefits:

• £35,000 annual salary
• Hybrid working model (2–3 days per week in the Colchester office)
• 25 days annual leave plus bank holidays
• Staff discount, pension scheme, and career development opportunities
• Supportive, collaborative team culture in a growing business