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- Tasks: Drive SEO and PPC strategies to boost online visibility and performance.
- Company: Join a dynamic team in Portsmouth focused on innovative marketing solutions.
- Benefits: Enjoy 25 days holiday, training budgets, and regular team socials.
- Why this job: Be part of a collaborative culture where your ideas truly matter.
- Qualifications: 2-4 years experience in SEO/PPC with a strong analytical mindset required.
- Other info: Hybrid working model available; contact for more details!
The predicted salary is between 27000 - 63000 £ per year.
We're looking for a strategic, data-driven SEO & PPC Specialist to take performance marketing to the next level. You'll own both organic and paid search strategy, working across channels like Google Ads, Bing, and Meta, while optimising content and technical SEO to drive sustainable growth.
Benefits:
- 25 days holiday + bank holidays
- Training budget + development time
- Regular team socials & wellness perks
- An open, collaborative environment where your ideas matter
What You'll Be Doing:
- Develop and execute SEO strategies to improve visibility and rankings
- Plan, build, and optimise PPC campaigns across Google Ads, Bing, Meta, and other platforms
- Conduct in-depth keyword research, competitor analysis, and performance audits
- Own the search funnel from strategy through to conversion tracking and reporting
- Collaborate with content, design, and dev teams to implement CRO best practices
- Stay on top of algorithm updates, industry trends, and new ad features
What We're Looking For:
- 2-4+ years experience in a similar SEO/PPC
- Proven track record managing search budgets and driving growth
- Solid understanding of GA4, Google Ads, Search Console, and Tag Manager
- Familiar with tools like SEMrush, Ahrefs, Screaming Frog, Looker Studio
- Analytical mindset with a creative edge
If you have the required skills, please apply!
SEO and PPC Specialist in Portsmouth employer: In Technology Group Limited
Contact Detail:
In Technology Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO and PPC Specialist in Portsmouth
✨Tip Number 1
Familiarise yourself with the latest trends in SEO and PPC. Follow industry leaders on social media and subscribe to relevant blogs to stay updated. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics that demonstrate your impact, such as increased traffic or improved conversion rates. This will showcase your hands-on experience and results-driven approach.
✨Tip Number 3
Network with professionals in the SEO and PPC field. Attend local meetups or webinars to connect with others and learn from their experiences. Building relationships can lead to valuable insights and potential referrals.
✨Tip Number 4
Demonstrate your analytical skills by preparing a case study or a presentation on a successful project you've worked on. This will not only highlight your expertise but also show your ability to communicate complex data effectively.
We think you need these skills to ace SEO and PPC Specialist in Portsmouth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO and PPC. Include specific examples of campaigns you've managed, tools you've used, and the results you've achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance marketing. Mention why you're interested in this role specifically and how your skills align with the company's goals. Be sure to include any unique insights or strategies you would bring to the team.
Showcase Your Analytical Skills: In your application, emphasise your analytical mindset. Provide examples of how you've used data to drive decisions in past roles, particularly in relation to SEO and PPC strategies. This will show that you can effectively manage search budgets and optimise campaigns.
Highlight Collaboration Experience: Since the role involves working with content, design, and development teams, mention any previous collaborative projects. Describe how you contributed to these projects and the outcomes, demonstrating your ability to work in a team-oriented environment.
How to prepare for a job interview at In Technology Group Limited
✨Showcase Your Analytical Skills
As an SEO and PPC Specialist, you'll need to demonstrate your analytical mindset. Be prepared to discuss specific examples of how you've used data to drive decisions in past roles, such as optimising campaigns or improving search rankings.
✨Familiarise Yourself with Key Tools
Make sure you know your way around essential tools like Google Ads, GA4, and SEMrush. During the interview, mention how you've used these tools in previous positions to manage budgets and track performance effectively.
✨Stay Updated on Industry Trends
The digital marketing landscape is always changing. Show your passion for the field by discussing recent algorithm updates or new features in advertising platforms that could impact strategies. This will demonstrate your commitment to staying ahead in the industry.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as a sudden drop in traffic or a poorly performing PPC campaign. Think through your problem-solving process and be ready to articulate your strategies clearly.
