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- Tasks: Lead SEO and PPC strategies to boost online visibility and performance.
- Company: Join a dynamic team in Portsmouth focused on innovative digital marketing solutions.
- Benefits: Enjoy 25 days holiday, training budgets, wellness perks, and a collaborative work environment.
- Why this job: Be part of a creative culture where your ideas drive real impact in performance marketing.
- Qualifications: 2-4 years experience in SEO/PPC with a strong analytical and creative mindset required.
- Other info: This is a hybrid role, offering flexibility between home and office work.
The predicted salary is between 36000 - 54000 £ per year.
Location: Portsmouth (Hybrid)
Salary: Up to £45,000 DOE
We are looking for a strategic, data-driven SEO & PPC Specialist to take performance marketing to the next level. You will own both organic and paid search strategy, working across channels like Google Ads, Bing, and Meta, while optimising content and technical SEO to drive sustainable growth.
Benefits:
- 25 days holiday + bank holidays
- Training budget + development time
- Regular team socials & wellness perks
- An open, collaborative environment where your ideas matter
What You’ll Be Doing:
- Develop and execute SEO strategies to improve visibility and rankings
- Plan, build, and optimise PPC campaigns across Google Ads, Bing, Meta, and other platforms
- Conduct in-depth keyword research, competitor analysis, and performance audits
- Own the search funnel from strategy through to conversion tracking and reporting
- Collaborate with content, design, and dev teams to implement CRO best practices
- Stay on top of algorithm updates, industry trends, and new ad features
What We’re Looking For:
- 2-4+ years experience in a similar SEO/PPC role
- Proven track record managing search budgets and driving growth
- Solid understanding of GA4, Google Ads, Search Console, and Tag Manager
- Familiar with tools like SEMrush, Ahrefs, Screaming Frog, Looker Studio
- Analytical mindset with a creative edge
If you have the required skills, please apply!
Locations
Contact Detail:
In Technology Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO and PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in SEO and PPC. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in online forums. This will not only enhance your knowledge but also show your passion for the field during interviews.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics that demonstrate your success, such as increased traffic or improved conversion rates. This will help you stand out as a results-driven candidate.
✨Tip Number 3
Network with professionals in the SEO and PPC space. Attend local meetups or webinars to connect with others in the industry. Building relationships can lead to referrals and insider information about job openings.
✨Tip Number 4
Showcase your analytical skills by preparing case studies or examples of how you've used data to drive decisions in previous roles. Being able to articulate your thought process will demonstrate your strategic mindset, which is crucial for this position.
We think you need these skills to ace SEO and PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO and PPC. Include specific examples of campaigns you've managed, tools you've used, and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance marketing. Mention how your skills align with the job requirements and express your enthusiasm for contributing to the company's growth.
Showcase Your Analytical Skills: In your application, emphasise your analytical mindset. Provide examples of how you've used data to drive decisions in previous roles, particularly in relation to SEO and PPC strategies.
Highlight Collaboration Experience: Since the role involves working with various teams, mention any past experiences where you collaborated with content, design, or development teams. This will show your ability to work in a collaborative environment.
How to prepare for a job interview at In Technology Group Limited
✨Showcase Your Analytical Skills
As an SEO and PPC Specialist, you'll need to demonstrate your analytical mindset. Be prepared to discuss specific tools you've used, like GA4 or SEMrush, and how you've leveraged data to drive growth in previous roles.
✨Prepare for Technical Questions
Expect questions about technical SEO and PPC strategies. Brush up on your knowledge of Google Ads, Bing, and Meta advertising platforms, and be ready to explain how you optimise campaigns for better performance.
✨Discuss Collaboration Experience
This role involves working closely with content, design, and development teams. Share examples of how you've successfully collaborated in the past to implement conversion rate optimisation (CRO) best practices.
✨Stay Updated on Industry Trends
The digital marketing landscape is always changing. Show your passion for the field by discussing recent algorithm updates or new ad features you've learned about, and how they could impact your strategies.
