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For Companies At a Glance
- Tasks: Lead growth strategies and manage multiple priorities like a CEO.
- Company: Join an innovative Fin-Tech company expanding across Europe.
- Benefits: Enjoy remote work, a learning budget, and a supportive team.
- Why this job: Be part of a rapidly growing business creating impactful financial products.
- Qualifications: Experience in performance marketing and product thinking is essential.
- Other info: Embrace autonomy and rapid experimentation in a diverse environment.
The predicted salary is between 68000 - 102000 £ per year.
Experience growing Consumer Investment Products is essential. In Product is partnered with an ambitious and innovative Fin-Tech company that has established products in multiple countries across Europe. They have successfully launched multiple new product lines within their customer-facing brands, positioning them to achieve their vision of creating innovative financial products for consumers. This business is positioned for significant growth both in terms of headcount and customers over the next year.
As a Growth Lead, you will have autonomy to lead growth strategies and work as the CEO of your market to introduce customer-centric, responsible and flexible lending and investment products. You will excel in this environment if:
- You thrive in managing multiple priorities, leading your market acting like a CEO with an entrepreneurial mindset, strategic approach and full responsibility over your budget and how to maximise your return.
- Your experience is generalist with an emphasis on Product thinking; you will work with domain experts to grow your market, but your insight will lead the introduction of new products as well as iterations on the existing products offered.
- You believe in rapid experimentation, executing tests at pace and utilising your experienced and skilled domain experts.
- You want to work in a business that offers opportunities for growth in terms of seniority and cross-functionally empowering you to lean into your passions.
This business prides itself on their diversity and employee satisfaction and actively encourages feedback to create an environment where their employees thrive.
As a Growth Lead you will:
- Demonstrate your experience developing and executing comprehensive growth marketing strategies, leading demand generation campaigns across multiple channels, including digital, social media, influencer partnerships, and offline activations.
- Drive brand awareness, conduct in-depth market research to understand consumer behaviour, competitor landscape, and emerging trends. Establish strategic partnerships with local influencers, media outlets, and organisations to amplify reach and credibility.
- Have experience as a Senior Marketer, with a proven track record in performance marketing, brand building, and customer acquisition in the financial investment space.
What's on offer to you?
- Joining a business which is set to grow significantly; as the Growth Lead you have full autonomy over your Investment product with the opportunity to grow in existing and new markets.
- Great benefits including a significant learning and development budget, the freedom to work where and how you work best, and the support of a team who are highly ambitious and talented.
- Spending your time at work delivering innovative and positive products supporting customers to achieve their financial goals.
As a Growth Lead in this business, we are looking for a Marketing Generalist who can see the value in rapid experimentation, is driven by the success of achieving the company mission, and thrives with true autonomy. If you can showcase this in your experience, then please apply.
Growth Lead employer: In Product
Contact Detail:
In Product Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Lead
✨Tip Number 1
Familiarise yourself with the latest trends in consumer investment products. Understanding what’s currently popular and what consumers are looking for will help you speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the Fin-Tech industry, especially those who have experience in growth marketing. Engaging with them can provide valuable insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of successful growth strategies you've implemented in the past. Highlighting your entrepreneurial mindset and ability to manage multiple priorities will resonate well with the hiring team.
✨Tip Number 4
Showcase your understanding of rapid experimentation in marketing. Be ready to explain how you've used data-driven decisions to iterate on products or campaigns, as this aligns perfectly with the company's focus on innovation.
We think you need these skills to ace Growth Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in growth marketing, particularly in the financial investment space. Use specific examples of campaigns you've led and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your entrepreneurial mindset and experience with rapid experimentation align with their goals. Be sure to mention any relevant partnerships or market research you've conducted.
Showcase Relevant Experience: When detailing your work history, focus on your achievements in demand generation campaigns and brand building. Highlight your ability to manage multiple priorities and lead teams effectively, as these are key aspects of the Growth Lead role.
Prepare for Potential Questions: Think about how you would approach growth strategies for the company's products. Be ready to discuss your insights on consumer behaviour and competitor landscape, as well as examples of how you've successfully executed tests and iterations on existing products.
How to prepare for a job interview at In Product
✨Showcase Your Entrepreneurial Mindset
As a Growth Lead, you'll need to demonstrate your ability to think like a CEO. Prepare examples of how you've successfully managed multiple priorities and taken full responsibility for budgets in previous roles.
✨Highlight Your Product Thinking Experience
Make sure to discuss your experience with product development and iteration. Be ready to share specific instances where your insights led to the introduction of new products or improvements on existing ones.
✨Emphasise Rapid Experimentation
This role values rapid experimentation, so come prepared with examples of how you've executed tests quickly and effectively. Discuss the outcomes and what you learned from those experiences.
✨Demonstrate Your Marketing Expertise
Be ready to talk about your experience in developing and executing growth marketing strategies. Highlight successful demand generation campaigns you've led across various channels, especially in the financial investment space.
