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- Tasks: Lead e-commerce strategies and optimise conversion rates across our brands.
- Company: Join In Print We Trust, a fast-growing UK brand loved by influencers and celebrities.
- Benefits: Enjoy flexible working options and a vibrant company culture.
- Why this job: Be part of a dynamic team that values creativity and innovation in e-commerce.
- Qualifications: Experience with GA4, Klaviyo, and A/B testing is essential; passion for learning is key.
- Other info: No fashion experience needed; we value quick learners over industry background.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
About Us
In Print We Trust is one of the UK\’s fastest-growing brands, known for our graphic tees worn by Charli D\’Amelio, Madeline Argy, and the Beckhams. As we scale, we\’re looking for an obsessive Head of E-commerce for IPWT and our other brands. If you live and breathe offers, funnels, and browse ClickBank and Pinterest in equal measure, this is perfect for you.
What you\’ll own
- Conversion-rate optimisation across the whole funnel (site tests, checkout, payments).
- Obsess over RPV with great taste and design sense.
- Email/SMS lifecycle management: segmentation, offers, automated flows.
- Merchandising calendar: when to launch, discount, bundle, or upsell.
- Daily reporting on RPV, AOV, and list-driven revenue.
You should already
- Understand offers deeply.
- Be fluent in GA4, Klaviyo (or equivalent), and A/B-testing tools (ABConvert/Intelligems).
- Think in LTV/RPV, not vanity metrics.
- Write copy and queries with ease.
- Your Twitter feed should include brands like Norse Organics, Primal Queens, Skims, Javvy Coffee, and test concepts.
Important: you do not need to live and breathe fashion. Learning quickly is more important than industry experience. Some of the best people here are more David Mitchell, less Charli D\’Amelio…
#J-18808-Ljbffr
Head of Ecom & CRM employer: In Print We Trust
Contact Detail:
In Print We Trust Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecom & CRM
✨Tip Number 1
Familiarise yourself with the latest trends in e-commerce and CRM. Follow industry leaders on social media and engage with their content to stay updated on best practices and innovative strategies.
✨Tip Number 2
Network with professionals in the e-commerce space. Attend relevant webinars, workshops, or local meetups to connect with others who share your passion and can provide insights into the role.
✨Tip Number 3
Showcase your analytical skills by discussing specific metrics you've improved in previous roles. Be prepared to talk about how you’ve optimised conversion rates or enhanced customer engagement through targeted campaigns.
✨Tip Number 4
Demonstrate your adaptability and eagerness to learn. Highlight experiences where you've quickly picked up new tools or strategies, as this aligns with the company's emphasis on learning over industry experience.
We think you need these skills to ace Head of Ecom & CRM
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of E-commerce position. Familiarise yourself with key terms like conversion-rate optimisation, RPV, and A/B testing.
Tailor Your CV: Customise your CV to highlight relevant experience in e-commerce, CRM, and digital marketing. Emphasise your familiarity with tools like GA4 and Klaviyo, and showcase any successful projects that demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for e-commerce and your understanding of the brand. Mention specific examples of how you've optimised funnels or managed email/SMS campaigns in the past.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive decisions. Discuss your experience with reporting on metrics like RPV and AOV, and how you've leveraged this data to improve performance.
How to prepare for a job interview at In Print We Trust
✨Show Your Passion for E-commerce
Make sure to express your enthusiasm for e-commerce and CRM during the interview. Share specific examples of how you've optimised conversion rates or improved customer engagement in previous roles, as this will demonstrate your genuine interest and expertise in the field.
✨Be Data-Driven
Prepare to discuss your experience with analytics tools like GA4 and A/B testing. Highlight how you've used data to inform decisions and improve metrics such as RPV and AOV. This will show that you understand the importance of data in driving e-commerce success.
✨Understand the Brand's Voice
Familiarise yourself with In Print We Trust's brand identity and target audience. Be ready to discuss how you would tailor email and SMS campaigns to resonate with their customers. This shows that you can align your strategies with the company's vision.
✨Demonstrate Quick Learning Ability
Since the role values quick learning over industry experience, be prepared to share instances where you've rapidly adapted to new challenges or industries. This will reassure the interviewers that you can thrive in a fast-paced environment and pick up new concepts quickly.
