At a Glance
- Tasks: Lead creative strategies, turning data insights into impactful campaigns for top brands.
- Company: Join In Digital, a top-rated digital growth agency in Covent Garden.
- Benefits: Enjoy flexible working, competitive salary, and a vibrant office with great perks.
- Other info: Accelerated learning opportunities and a clear career development path await you.
- Why this job: Be part of an award-winning team and make a real impact on exciting projects.
- Qualifications: 5+ years in creative strategy with strong analytical and creative skills.
The predicted salary is between 63000 - 77000 £ per year.
We're In Digital, a thriving digital growth agency based in Covent Garden and ranked as one of the best places to work in the UK – and we're currently seeking a Performance Creative Strategist to join In Studio, our award-winning creative team, and act as the bridge between the numbers and the ideas.
At In Digital, you'll have the chance to collaborate across paid media, data and creative, working alongside media buyers, data scientists, producers and creatives to turn performance insight into creative that drives growth.
You'll work with top talent on exciting campaigns for prestigious brands such as the Financial Times, My Protein and Experian.
- Get a better feel for who we are on our website: https://indigital. marketing/
- What you'll be doing
- Leading the paid creative strategy, taking insights from relevant dashboards, ad platforms and analytical tools to spot patterns, identify winners and decide what should be created next
- Building and developing client relationships, steering conversations, weekly calls and QBRs, and aligning creative strategy with business priorities and goals
- Owning the creative testing roadmap: designing structured tests that iterate on winners, pinpoint where viewers drop off and maintain a steady, high volume of well-structured testing
- Coming up with concepts and creative angles, then writing direct-response scripts, hooks, body copy and CTAs using proven frameworks such as AIDA, storyboarded to keep viewers watching
- Writing clear, hypothesis-led briefs and directing their execution with our internal creative team, as well as guiding UGC creators, influencers, editors and designers where required
- Running two workflows in parallel: iterating on existing assets to lift performance while launching new creative to unlock growth, and maintaining a library of high-performing, reusable assets
- Staying ahead of the competitive landscape and platform trends, keeping clients' ads native to each platform and sharing learnings that shape the next testing cycle
- Reporting creative performance clearly to internal teams and clients, backing decisions with data and tying everything back to commercial outcomes
- What you need to be successful
- 5+ years in creative strategy or performance creative, with a proven track record in performance creative, ideally scaling paid-social-led DTC or ecommerce brands
- A creative at heart, with a strong flow of ideas and the judgement to know what belongs in an ad and what to cut
- A hybrid thinker who blends analytical rigour with creative instinct and can turn a spreadsheet of ad results into a clear story and set of actions
- Some hands-on design ability to mock up a concept, shape a storyboard or adjust an asset yourself, so your ideas are easy for the team to picture and build
- Deep fluency in the Meta and Tik Tok ecosystems, and confidence with native ad managers and analytics tools
- A portfolio of direct-response concepts, scripts or campaigns that delivered measurable results
- A strong writer, with a feel for hooks, pacing and conversion psychology
- Excellent communication skills and the ability to earn the trust of both data-minded and creative-minded people, turning complex data into a simple, persuasive narrative
- Highly organised, curious and comfortable moving quickly in a high-testing environment
- Bonus skills
- Experience briefing or directing creators, influencers or UGC production, and sourcing creator talent for whitelisted ads
- Confidence with creative production or editing tools such as Adobe Creative Suite, After Effects, Premiere Pro or Figma
- A grasp of unit economics, including CAC, LTV and marginal return, and how creative drives them
- Experience with AI in the creative workflow — we build and pilot our own AI agents, and we'd love someone keen to push that further
Why work for In Digital?
- A certified Sunday Times Best Places to Work in the UK, 2026
- Best of both worlds: work in blue-chip companies' marketing teams and in a fast-growth agency at the same time
Accelerated learning and development, with training through courses, mentoring and hands-on execution
- Clear career development path and salary progression
- A brilliant Covent Garden office spread over three floors, with our own cocktail bar & roof terrace, great coffee and an array of restaurants on the doorstep
- Flexible working, including work-from-abroad allowance
- Subsidised gym & sports memberships
- Regular team lunches, socials, charity days and sporting activities
- A competitive salary with twice-yearly bonus
Sound like you? We'd love to hear from you — send over your CV.
Performance Creative Strategist in Slough employer: In Digital
At In Digital, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture in the heart of Covent Garden. Our commitment to employee growth is evident through our flexible hybrid working model, competitive salary, and opportunities for rapid progression within a dynamic team. With regular team events, a private bar in our office, and a focus on solving meaningful customer challenges, we ensure that our employees thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Creative Strategist in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for In Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like In Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with In Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at In Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Creative Strategist in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit In Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of In Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about In Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at In Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at In Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At In Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
