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- Tasks: Lead strategic experimentation programmes for top clients and drive measurable growth.
- Company: Join a certified Great Place to Work™ with a focus on wellbeing.
- Benefits: Competitive salary, bonuses, flexible working, and a vibrant office atmosphere.
- Other info: Exciting career progression opportunities in a dynamic environment.
- Why this job: Be at the forefront of CRO and make a real impact in digital marketing.
- Qualifications: Hands-on CRO and UX experience with strong analytical skills.
The predicted salary is between 40000 - 55000 £ per year.
You’ll be at the heart of our dedicated CRO practice, owning and shaping structured experimentation programmes for clients including the Financial Times, MyProtein and The Independent. This is a senior, client-facing position with real ownership: you’ll define the strategy, manage client relationships, and collaborate with the In Digital team to deliver measurable growth. This is not a generalist digital marketing role. We’re looking for someone who lives and breathes CRO and experimentation.
What you’ll do
- Develop and lead our strategic approach to testing and experimentation
- Own client relationships and act as a trusted CRO advisor
- Design and deliver end-to-end experimentation programmes — from hypothesis to analysis
- Translate data and user insight into compelling, well-reasoned test ideas
- Collaborate with the wider In Digital team on integrated digital growth
What we’re looking for
- Hands-on CRO and UX experience — you can both define and execute experimentation programmes
- Proven use of testing platforms: Optimizely, VWO, Piano, or Zephr
- Strong command of GA4 (must-have), plus experience with Adobe Analytics, Amplitude, or Mixpanel
- Analytical mindset — comfortable with quantitative data, A/B test logic and statistics
- Self-motivated and intellectually curious — genuinely excited by what CRO can unlock
- An understanding of how CRO interconnects with other digital marketing disciplines
Why In Digital
- £40,000 – £55,000 DEO salary with a twice-yearly bonus
- Work across blue-chip marketing teams and a fast-growth agency at the same time
- Certified Great Place to Work™ — ranked one of the UK’s Best Workplaces for Wellbeing 2024
- Real opportunities for development and progression
- Flexible working, including working from abroad
- Covent Garden office with a private bar and great coffee
Senior CRO Manager – Experimentation & Strategy employer: In Digital
Contact Detail:
In Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRO Manager – Experimentation & Strategy
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRO projects and results. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of testing platforms and analytics tools. Be ready to discuss how you've used them in past roles and how they can drive growth for clients.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Senior CRO Manager – Experimentation & Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior CRO Manager. Highlight your hands-on CRO and UX experience, and don’t forget to mention any testing platforms you’ve used. We want to see how you can bring value to our clients!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for CRO and experimentation, and explain why you’re excited about working with us at StudySmarter. Let us know how you can help shape our strategic approach to testing.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, make sure to include examples of how you've used data to drive decisions in past roles. We love seeing A/B test logic and statistics in action, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at In Digital
✨Know Your CRO Inside Out
Make sure you can talk confidently about your hands-on experience with CRO and experimentation. Brush up on the latest trends and best practices in the field, and be ready to discuss specific examples of how you've successfully implemented testing programmes in the past.
✨Master the Tools of the Trade
Familiarise yourself with the testing platforms mentioned in the job description, like Optimizely and VWO. If you’ve used GA4 or any other analytics tools, prepare to share how you’ve leveraged these to drive insights and inform your strategies.
✨Showcase Your Analytical Mindset
Be prepared to demonstrate your comfort with quantitative data and A/B test logic. Think of a few scenarios where you translated data into actionable insights, and be ready to explain your thought process during the interview.
✨Build Rapport with Client-Facing Skills
Since this role involves managing client relationships, practice how you would approach building trust and rapport with clients. Think of examples where you acted as an advisor and how you communicated complex ideas in a simple way.