Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead client lifecycle strategies and deliver impactful multi-channel marketing programmes.
- Company: Join In Digital, a fast-growing agency working with top brands.
- Benefits: Flexible working, competitive salary, bonuses, and great development opportunities.
- Other info: Enjoy a dynamic workplace with social events and a private bar.
- Why this job: Make a real impact on client success while working in a vibrant environment.
- Qualifications: 5+ years in CRM marketing, strong analytical and communication skills.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At In Digital, we partner with leading subscription and ecommerce brands including The Financial Times, Overleaf and Printed.com to drive measurable growth through customer marketing. We’re looking for a Senior CRM Manager who can take ownership of client lifecycle strategy — designing and delivering multi‑channel programmes that directly impact retention, revenue and Lifetime Value. This is not a purely execution‑focused email role. You’ll act as a trusted advisor to clients, shaping CRM roadmaps, leading automation strategy, and using data to drive commercial decisions. If you’re confident owning senior stakeholders and translating insight into action, this role offers the opportunity to work across multiple ambitious brands within a fast‑growing agency environment.
What will you do? You will be responsible for delivering client projects. This work varies but could include:
- Developing best‑in‑class multi‑channel contact strategies for our clients that align with their business goals and objectives.
- Managing email, push, and SMS marketing operations, including audience segmentation, building automated programs, and managing dynamic content.
- Reviewing existing client activity and identifying opportunities to improve performance, processes, and efficiency.
- Advising clients on how to get the most out of their technology and assisting with the implementation and migration to new marketing automation tools.
- Developing data strategies to ensure clients have access to the right data in the right format, enabling effective understanding of customer behaviour and the delivery of impactful customer marketing campaigns.
- Analysing campaign performance, extracting meaningful insights, and providing actionable recommendations to optimise future campaigns.
- Building strong client relationships and identifying opportunities to grow existing client accounts.
What do you need to be successful in this role?
- 5+ years of marketing experience, specifically within CRM.
- Extensive experience in email marketing and familiarity with other channels such as Push, In‑App, SMS, and Paid Media.
- Experience with various marketing automation tools such as Braze, Klaviyo, Salesforce, Oracle, Emarsys, MailChimp, Campaign Monitor, Customer.io, or HubSpot.
- Familiarity with at least one Customer Data Platform (CDP) tool such as Segment, Bloomreach, Tealium, or Blueconic.
- Proficiency in Excel and experience with analytics or Business Intelligence (BI) tools such as Google Analytics, Adobe Analytics, Looker, or Tableau.
- Strong presentation and communication skills, with the ability to create compelling narratives and articulate ideas with confidence.
- Excellent collaboration skills, capable of working effectively cross‑functionally.
- Analytical mindset with a deep understanding of retention and marketing Key Performance Indicators (KPIs), cohort analysis, and Lifetime Value (LTV) modelling.
- Prior agency experience where you have built client relationships and managed multiple projects simultaneously is a plus.
Why work for In Digital?
- A certified Great Place to Work™, recognised as one of the UK's Best Workplaces for Wellbeing 2024.
- Best of both worlds: work in blue‑chip companies’ marketing teams and in a fast‑growth agency at the same time.
- Covent Garden office with a private bar, great coffee and an array of restaurants in the vicinity.
- Rewarding work with great opportunities for development and progression.
- Flexible working with working from abroad.
- Regular team lunches and social events.
- Subsidised gym & sports memberships.
- A competitive salary with a twice‑yearly bonus.
Senior CRM Manager - Client Strategy & Lifecycle employer: In Digital
Contact Detail:
In Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager - Client Strategy & Lifecycle
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how important it is to build relationships; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its clients. We recommend diving deep into their recent campaigns and understanding their client strategy. This will help you speak their language and show you’re genuinely interested.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience and how it aligns with the role. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. We believe it shows your enthusiasm and keeps you top of mind for the hiring team.
We think you need these skills to ace Senior CRM Manager - Client Strategy & Lifecycle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior CRM Manager. Highlight your experience in CRM, email marketing, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about client strategy and lifecycle management. Share specific examples of how you've driven growth in previous roles – we love a good story!
Show Off Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to showcase your analytical mindset. Mention any tools you’ve used for analytics and how you've applied insights to improve campaign performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at In Digital
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools. Familiarise yourself with the specific marketing automation platforms mentioned in the job description, like Braze or Klaviyo. Being able to discuss how you've used these tools to drive retention and revenue will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and how it has influenced your decision-making. Bring examples of how you've used analytics tools like Google Analytics or Tableau to derive insights and optimise campaigns. This will demonstrate your analytical mindset and ability to translate data into actionable strategies.
✨Build a Client-Centric Mindset
Since this role involves advising clients, think about how you can showcase your relationship-building skills. Prepare anecdotes that highlight your experience in managing client expectations and delivering results. This will help you convey that you can be a trusted advisor to clients.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as improving a client's campaign performance or implementing a new marketing tool. Think through potential scenarios and prepare structured responses that highlight your problem-solving abilities and strategic thinking.