Performance Creative Strategist

We're In Digital, a thriving digital growth agency based in Covent Garden and ranked as one of the best places to work in the UK. We are currently seeking a Performance Creative Strategist to join In Studio, our award-winning creative team, and act as the bridge between the numbers and the ideas. At In Digital, you'll have the chance to collaborate across paid media, data and creative, working alongside media buyers, data scientists, producers and creatives to turn performance insight into creative that drives growth. You'll work with top talent on exciting campaigns for prestigious brands such as the Financial Times, MyProtein and Experian.

What you'll be doing:

• Leading the paid creative strategy, taking insights from relevant dashboards, ad platforms and analytical tools to spot patterns, identify winners and decide what should be created next.
• Building and developing client relationships, steering conversations, weekly calls and QBRs, and aligning creative strategy with business priorities and goals.
• Owning the creative testing roadmap: designing structured tests that iterate on winners, pinpoint where viewers drop off and maintain a steady, high volume of well-structured testing.
• Coming up with concepts and creative angles, then writing direct-response scripts, hooks, body copy and CTAs using proven frameworks such as AIDA, storyboarded to keep viewers watching.
• Writing clear, hypothesis-led briefs and directing their execution with our internal creative team, as well as guiding UGC creators, influencers, editors and designers where required.
• Running two workflows in parallel: iterating on existing assets to lift performance while launching new creative to unlock growth, and maintaining a library of high-performing, reusable assets.
• Staying ahead of the competitive landscape and platform trends, keeping clients' ads native to each platform and sharing learnings that shape the next testing cycle.
• Reporting creative performance clearly to internal teams and clients, backing decisions with data and tying everything back to commercial outcomes.

What you need to be successful:

• 5+ years in creative strategy or performance creative, with a proven track record in performance creative, ideally scaling paid-social-led DTC or ecommerce brands.
• A creative at heart, with a strong flow of ideas and the judgement to know what belongs in an ad and what to cut.
• A hybrid thinker who blends analytical rigour with creative instinct and can turn a spreadsheet of ad results into a clear story and set of actions.
• Some hands-on design ability to mock up a concept, shape a storyboard or adjust an asset yourself, so your ideas are easy for the team to picture and build.
• Deep fluency in the Meta and TikTok ecosystems, and confidence with native ad managers and analytics tools.
• A portfolio of direct-response concepts, scripts or campaigns that delivered measurable results.
• A strong writer, with a feel for hooks, pacing and conversion psychology.
• Excellent communication skills and the ability to earn the trust of both data-minded and creative-minded people, turning complex data into a simple, persuasive narrative.
• Highly organised, curious and comfortable moving quickly in a high-testing environment.

Bonus skills:

• Experience briefing or directing creators, influencers or UGC production, and sourcing creator talent for whitelisted ads.
• Confidence with creative production or editing tools such as Adobe Creative Suite, After Effects, Premiere Pro or Figma.
• A grasp of unit economics, including CAC, LTV and marginal return, and how creative drives them.
• Experience with AI in the creative workflow — we build and pilot our own AI agents, and we'd love someone keen to push that further.

Why work for In Digital?

• A certified Sunday Times Best Places to Work in the UK, 2026.
• Best of both worlds: work in blue-chip companies' marketing teams and in a fast-growth agency at the same time.
• Accelerated learning and development, with training through courses, mentoring and hands-on execution.
• Clear career development path and salary progression.
• A brilliant Covent Garden office spread over three floors, with our own cocktail bar.