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- Tasks: Manage A/B tests and analyse user behaviour to optimise digital experiences.
- Company: In Digital, a top-rated digital growth agency in Covent Garden.
- Benefits: Competitive salary, flexible working, career development, and fun team events.
- Other info: Great workplace culture with opportunities for rapid learning and growth.
- Why this job: Join a leading CRO team and make a real impact on high-traffic sites.
- Qualifications: Recent graduates with analytical degrees and a passion for data.
The predicted salary is between 25000 - 32000 £ per year.
We’re In Digital, a thriving digital growth agency based in Covent Garden — ranked as one of the best places to work in the UK. We’re growing our Conversion Rate Optimisation (CRO) and Experimentation team and looking for sharp, curious graduates to join us.
What you’ll be doing:
- Building and managing A/B and multivariate test programmes from hypothesis through to analysis and recommendation.
- Conducting user research and behavioural analysis — using tools like Hotjar, Contentsquare or similar — to identify friction points and opportunity areas.
- Contributing to experimentation roadmaps in collaboration with senior strategists and client teams.
- Analysing test results with rigour, understanding statistical significance and translating findings into clear client‑ready insights.
- Supporting conversion audits across web and app — identifying where and why users drop off.
- Working directly with clients from day one, presenting findings and recommendations to senior stakeholders.
- Collaborating cross‑functionally with paid media, analytics and creative teams to ensure experiments are joined up with broader growth strategy.
Who we’re looking for:
- Graduates with degrees in analytical or numerate subjects (e.g. maths, economics, psychology, computer science, statistics, or anything that involves a lot of data).
- Up to 1–2 years of work experience, or a placement year — no CRO experience required, just the right mindset.
- Genuinely curious about why people behave the way they do online.
- Strong analytical instincts — you’re comfortable with data, enjoy finding patterns and can tell a story from numbers.
- An understanding of digital — whether that’s through personal projects, studies, a placement or just a keen interest.
- Excellent communicators — we’re over 80% client‑facing, so you need to be able to explain complex ideas clearly.
- Proactive and ambitious — this is a role where you’ll be given real responsibility early on.
Why CRO at In Digital?
- Our experimentation practice is one of the most developed in the UK agency world.
- You’ll work across high‑traffic sites where tests run fast, and results are meaningful — not sitting on a backlog for months.
- You’ll learn:
- Test design and hypothesis building grounded in data and user research.
- How to use industry‑leading tools, including VWO / Optimizely, GA4, Hotjar and more.
- How to interpret results properly — beyond "did it win?" to "what does this tell us about our users?".
- How to build and prioritise an experimentation roadmap that drives compounding growth.
Why work for In Digital?
- A certified Great Place to Work™, recognised as one of the UK’s Best Workplaces for Wellbeing 2024.
- Best of both worlds: work inside blue‑chip marketing teams while growing fast in an agency environment.
- Accelerated learning across CRO, analytics, paid media and digital strategy.
- Structured training through courses, mentoring and hands‑on execution from day one.
- Clear career development path and salary progression.
- Covent Garden office with a private bar, great coffee and brilliant restaurants on the doorstep.
- Flexible working, including working from abroad.
- Regular team lunches and social events.
- Subsidised gym & sports memberships.
- Competitive salary with a twice‑yearly bonus.
If you’re analytical, curious and want to build a specialism in one of the most in‑demand areas of digital marketing — we’d love to hear from you. Send us your CV and come in to meet the team.
Graduate CRO & Experimentation Executive employer: In Digital
Contact Detail:
In Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Graduate CRO & Experimentation Executive
✨Tip Number 1
Get to know the company inside out! Research In Digital's values, recent projects, and their approach to CRO. This way, when you chat with them, you can show off your knowledge and genuine interest in what they do.
✨Tip Number 2
Practice your communication skills! Since this role is client-facing, being able to explain complex ideas simply is key. Try explaining a recent project or concept to a friend — if they get it, you're on the right track!
✨Tip Number 3
Show off your analytical side! Prepare some examples of how you've used data to make decisions or solve problems in the past. This will help demonstrate your strong analytical instincts and curiosity about user behaviour.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're proactive and serious about joining the team at In Digital.
We think you need these skills to ace Graduate CRO & Experimentation Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Graduate CRO & Experimentation Executive role. Highlight any analytical projects or relevant coursework that showcases your curiosity and data skills.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about CRO and digital marketing. Share specific examples of your analytical mindset and how you've tackled challenges in the past — we love a good story!
Show Off Your Communication Skills: Since this role involves client interaction, demonstrate your ability to explain complex ideas clearly in your application. Use straightforward language and avoid jargon to show us you can communicate effectively.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the quickest way for us to see your application and get you on our radar!
How to prepare for a job interview at In Digital
✨Know Your Data Tools
Familiarise yourself with tools like Hotjar and Contentsquare before the interview. Being able to discuss how you've used or would use these tools to identify user behaviour and friction points will show your genuine interest and readiness for the role.
✨Master the Art of Storytelling with Data
Prepare to explain complex data insights in a simple, engaging way. Think about examples where you've turned numbers into actionable insights, as this is crucial for client-facing roles. Practising this will help you communicate effectively during the interview.
✨Show Your Curiosity
Demonstrate your curiosity about user behaviour online. Prepare questions about In Digital's approach to CRO and experimentation. This not only shows your enthusiasm but also aligns with their desire for candidates who are genuinely interested in understanding user patterns.
✨Be Ready to Collaborate
Since the role involves working cross-functionally, think of examples from your past experiences where you've successfully collaborated with others. Highlighting your teamwork skills will resonate well with the agency's collaborative culture.