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- Tasks: Lead strategic experimentation programmes for top clients and drive measurable growth.
- Company: Join a certified Great Place to Work™ with a focus on wellbeing.
- Benefits: Competitive salary, bonuses, flexible working, and a vibrant office atmosphere.
- Other info: Work with blue-chip brands and enjoy excellent career progression opportunities.
- Why this job: Be at the forefront of CRO and make a real impact in digital marketing.
- Qualifications: Hands-on CRO and UX experience with strong analytical skills.
The predicted salary is between 40000 - 55000 £ per year.
You’ll be at the heart of our dedicated CRO practice, owning and shaping structured experimentation programmes for clients including the Financial Times, MyProtein and The Independent. This is a senior, client-facing position with real ownership: you’ll define the strategy, manage client relationships, and collaborate with the In Digital team to deliver measurable growth. This is not a generalist digital marketing role. We’re looking for someone who lives and breathes CRO and experimentation.
What you’ll do:
- Develop and lead our strategic approach to testing and experimentation
- Own client relationships and act as a trusted CRO advisor
- Design and deliver end-to-end experimentation programmes — from hypothesis to analysis
- Translate data and user insight into compelling, well-reasoned test ideas
- Collaborate with the wider In Digital team on integrated digital growth
What we’re looking for:
- Hands-on CRO and UX experience — you can both define and execute experimentation programmes
- Proven use of testing platforms: Optimizely, VWO, Piano, or Zephr
- Strong command of GA4 (must-have), plus experience with Adobe Analytics, Amplitude, or Mixpanel
- Analytical mindset — comfortable with quantitative data, A/B test logic and statistics
- Self-motivated and intellectually curious — genuinely excited by what CRO can unlock
- An understanding of how CRO interconnects with other digital marketing disciplines
Why In Digital:
- £40,000 – £55,000 DEO salary with a twice-yearly bonus
- Work across blue-chip marketing teams and a fast-growth agency at the same time
- Certified Great Place to Work™ — ranked one of the UK’s Best Workplaces for Wellbeing 2024
- Real opportunities for development and progression
- Flexible working, including working from abroad
- Covent Garden office with a private bar and great coffee
CRO Manager – Experimentation & Strategy employer: In Digital
Contact Detail:
In Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Manager – Experimentation & Strategy
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you admire. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRO and experimentation successes. This will help you stand out and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of testing platforms and analytics tools. Be ready to discuss how you've used them in past roles to drive measurable growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining us.
We think you need these skills to ace CRO Manager – Experimentation & Strategy
Some tips for your application 🫡
Show Your Passion for CRO: When you're writing your application, let your enthusiasm for Conversion Rate Optimisation shine through. We want to see that you live and breathe CRO, so share any personal projects or experiences that highlight your dedication to experimentation.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your hands-on experience with testing platforms like Optimizely or VWO, and don’t forget to mention your analytical mindset. We love seeing how your skills align with what we’re looking for!
Be Client-Focused: Since this is a client-facing position, emphasise your experience in managing client relationships. Share examples of how you've acted as a trusted advisor in the past, and how you’ve collaborated with teams to deliver measurable growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at In Digital
✨Know Your CRO Inside Out
Make sure you can talk confidently about your hands-on experience with CRO and experimentation. Brush up on the latest trends and best practices in the field, and be ready to discuss specific examples of how you've successfully implemented testing programmes in the past.
✨Familiarise Yourself with Testing Platforms
Since the role requires proven use of platforms like Optimizely and VWO, ensure you can discuss your experience with these tools. If you’ve used GA4 or any other analytics tools, prepare to explain how you’ve leveraged data to inform your strategies.
✨Showcase Your Analytical Mindset
Be prepared to demonstrate your comfort with quantitative data and A/B test logic. You might be asked to analyse a hypothetical scenario, so practice explaining your thought process and how you would approach testing and analysis.
✨Build Rapport and Be Client-Focused
As this is a client-facing role, it’s crucial to show that you can build strong relationships. Think of ways to convey your ability to act as a trusted advisor and how you’ve successfully managed client expectations in previous roles.