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- Tasks: Lead CRO strategies and manage client relationships while coaching a talented team.
- Company: In Digital is a top-rated digital growth agency in Covent Garden, known for its vibrant culture.
- Benefits: Enjoy flexible working, subsidised gym memberships, and regular team socials in a fun office environment.
- Why this job: Work with prestigious brands and develop your skills in a supportive, innovative atmosphere.
- Qualifications: Experience in CRO tools and analytics, with strong soft skills for client interactions.
- Other info: Hybrid work model with opportunities for international remote work.
The predicted salary is between 36000 - 60000 £ per year.
We’re In Digital, a thriving digital growth agency based in Covent Garden and ranked as one of the best places to work in the UK – and we’re currently seeking an CRO (Conversion Optimisation) Manager to join our brilliant team of marketers! As Manager you will collaborate with top talent and work on exciting campaigns for prestigious brands such as the Financial Times, The Independent or Experian.
Who we’re looking for – at a glance:
- A senior conversion and UX optimisation specialist, used to setting the agenda for testing for businesses in multiple sectors
- Strong technical expertise and experience, which will be essential with helping to lead a team of CRO specialists
- Great soft skills: we’re highly client-facing
A bit more about the role:
We’re a hybrid agency and consultancy with a brilliant track record for driving growth through CRO strategy and execution for our clients. As Manager within the CRO team, you’ll be developing our strategic approach to testing, managing the client relationship and coaching the In Digital team to continue to deliver great work.
A bit more about you:
- Hands-on experience with CRO tools such as: Optimizely, VWO, Piano, Zephr
- Strong experience using website analytics platforms: GA4 (must have), Adobe, Amplitude, Mixpanel
- Analytical mindset - comfortable handling quantitative data and understanding logic and statistics behind A/B testing
- An interest and an understanding of other digital marketing areas and how they interlock with CRO
- Nice to have but not essential: knowledge of HTML/CSS/JS (we have a front-end dev on the team)
Why work for In Digital?
- A certified Great Place to Workâ„¢, recognised as one of the UK's Best Workplaces for Wellbeing 2024
- Best of both worlds: work in blue-chip companies’ marketing teams and in a fast-growth agency at the same time
- Covent Garden office with a private bar, great coffee and an array of restaurants in the vicinity
- Rewarding work with great opportunities for development and progression
- Flexible working with working-from-abroad
- Regular team lunches and social events
- Subsidised gym & sports memberships
- A competitive salary with twice yearly bonus
CRO (Conversion Optimisation) Manager employer: In Digital
Contact Detail:
In Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO (Conversion Optimisation) Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRO and UX optimisation. Follow industry leaders on social media and engage with their content to stay updated. This will not only enhance your knowledge but also show your passion for the field during interviews.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who specialise in CRO. Attend relevant webinars or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 3
Prepare to discuss specific case studies where you've successfully implemented CRO strategies. Highlight your analytical mindset and how you used data to drive decisions, as this aligns perfectly with what In Digital is looking for.
✨Tip Number 4
Research In Digital's current clients and campaigns. Understanding their approach and challenges will allow you to tailor your conversation and demonstrate how your skills can directly benefit their team and clients.
We think you need these skills to ace CRO (Conversion Optimisation) Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the CRO Manager position. Familiarise yourself with conversion optimisation strategies and tools mentioned in the job description.
Tailor Your CV: Customise your CV to highlight relevant experience in conversion optimisation and UX. Emphasise your technical expertise with tools like GA4, Optimizely, and any other relevant platforms that align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRO and your understanding of the digital marketing landscape. Mention specific achievements or projects that demonstrate your analytical mindset and client-facing skills.
Showcase Your Soft Skills: In your application, don't forget to highlight your soft skills, especially those related to client interaction and team collaboration. Provide examples of how you've successfully managed client relationships or coached team members in previous roles.
How to prepare for a job interview at In Digital
✨Showcase Your Technical Expertise
As a CRO Manager, you'll need to demonstrate your strong technical skills. Be prepared to discuss your hands-on experience with CRO tools like Optimizely and VWO, as well as your familiarity with analytics platforms such as GA4. Highlight specific projects where you've successfully implemented these tools.
✨Emphasise Your Analytical Mindset
The role requires a solid understanding of data and statistics, especially regarding A/B testing. During the interview, share examples of how you've used quantitative data to drive decisions and improve conversion rates. This will show that you can think critically and strategically.
✨Demonstrate Your Client-Facing Skills
Since the position is highly client-facing, it's essential to showcase your soft skills. Prepare to discuss how you've built and maintained client relationships in the past. Use specific examples to illustrate your ability to communicate effectively and manage expectations.
✨Express Your Interest in Digital Marketing
While the focus is on CRO, having a broader understanding of digital marketing is beneficial. Be ready to talk about how different areas of digital marketing interconnect with CRO. This shows that you're not only focused on one aspect but understand the bigger picture.
