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- Tasks: Lead CRO strategies and manage client relationships while coaching a talented team.
- Company: Join In Digital, a top-rated digital growth agency in Covent Garden.
- Benefits: Enjoy flexible working, subsidised gym memberships, and regular team socials.
- Why this job: Work with prestigious brands and develop your skills in a supportive environment.
- Qualifications: Experience with CRO tools and analytics platforms is essential; strong soft skills are a plus.
- Other info: Hybrid work model with opportunities for international remote work.
The predicted salary is between 36000 - 60000 £ per year.
We’re In Digital, a thriving digital growth agency based in Covent Garden and ranked as one of the best places to work in the UK – and we’re currently seeking an CRO (Conversion Optimisation) Manager to join our brilliant team of marketers! As Manager you will collaborate with top talent and work on exciting campaigns for prestigious brands such as the Financial Times, The Independent or Experian.
Who we’re looking for – at a glance:
- A senior conversion and UX optimisation specialist, used to setting the agenda for testing for businesses in multiple sectors
- Strong technical expertise and experience, which will be essential with helping to lead a team of CRO specialists
- Great soft skills: we’re highly client-facing
A bit more about the role:
We’re a hybrid agency and consultancy with a brilliant track record for driving growth through CRO strategy and execution for our clients. As Manager within the CRO team, you’ll be developing our strategic approach to testing, managing the client relationship and coaching the In Digital team to continue to deliver great work.
A bit more about you:
- Hands-on experience with CRO tools such as: Optimizely, VWO, Piano, Zephr
- Strong experience using website analytics platforms: GA4 (must have), Adobe, Amplitude, Mixpanel
- Analytical mindset - comfortable handling quantitative data and understanding logic and statistics behind A/B testing
- An interest and an understanding of other digital marketing areas and how they interlock with CRO
Nice to have but not essential: knowledge of HTML/CSS/JS (we have a front-end dev on the team)
Why work for In Digital?
- A certified Great Place to Workâ„¢, recognised as one of the UK's Best Workplaces for Wellbeing 2024
- Best of both worlds: work in blue-chip companies’ marketing teams and in a fast-growth agency at the same time
- Covent Garden office with a private bar, great coffee and an array of restaurants in the vicinity
- Rewarding work with great opportunities for development and progression
- Flexible working with working-from-abroad
- Regular team lunches and social events
- Subsidised gym & sports memberships
- A competitive salary with twice yearly bonus
CRO (Conversion Optimisation) Manager employer: In Digital
Contact Detail:
In Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO (Conversion Optimisation) Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRO and UX optimisation. Follow industry leaders on social media and engage with their content to stay updated. This will not only enhance your knowledge but also give you talking points during interviews.
✨Tip Number 2
Network with professionals in the CRO field by attending relevant webinars, workshops, or local meetups. Building connections can lead to valuable insights and potential referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific case studies where you've successfully implemented CRO strategies. Highlight your analytical mindset and how you've used data to drive decisions. This practical experience will resonate well with the hiring team.
✨Tip Number 4
Showcase your soft skills by practising your communication and client-facing abilities. Role-play scenarios where you explain complex CRO concepts to non-technical stakeholders, as this is crucial for the role and will set you apart from other candidates.
We think you need these skills to ace CRO (Conversion Optimisation) Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in conversion optimisation and UX. Focus on specific tools you've used, such as Optimizely or GA4, and any successful campaigns you've led.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRO and how your skills align with the role. Mention your analytical mindset and client-facing experience to demonstrate your fit for the team.
Showcase Relevant Experience: When detailing your work history, emphasise your hands-on experience with CRO tools and analytics platforms. Provide examples of how you've driven growth through strategic testing.
Research In Digital: Familiarise yourself with In Digital's work and culture. Mention specific campaigns or clients in your application to show your genuine interest in joining their team.
How to prepare for a job interview at In Digital
✨Showcase Your Technical Expertise
As a CRO Manager, you'll need to demonstrate your hands-on experience with tools like Optimizely and GA4. Be prepared to discuss specific projects where you've successfully implemented these tools to drive conversion rates.
✨Highlight Your Analytical Mindset
Since the role requires a strong analytical approach, come ready to talk about how you've used data to inform your decisions. Share examples of A/B tests you've conducted and the insights gained from them.
✨Emphasise Your Client-Facing Skills
In this role, you'll be managing client relationships, so it's crucial to showcase your soft skills. Prepare to discuss how you've effectively communicated with clients in the past and how you handle feedback and expectations.
✨Demonstrate Your Understanding of Digital Marketing
CRO doesn't exist in a vacuum, so show that you understand how it interlocks with other digital marketing areas. Be ready to discuss how your CRO strategies can complement SEO, PPC, and content marketing efforts.
