Conversion Rate Optimisation (CRO) Manager

We’re In Digital – one of the UK’s Best Workplaces™ – and we’re on the lookout for a CRO Manager to lead game-changing optimisation strategies for some of the most exciting brands in the world.

You’ll work directly with clients like the Financial Times , The Independent , and Experian , managing experimentation roadmaps, leading a team of CRO specialists, and shaping impactful digital journeys.

What You’ll Be Doing:

• Own and lead testing strategies and CRO roadmaps for multiple clients across sectors
• Use tools like Optimizely, VWO, Piano or Zephr to design, run and evaluate A/B and multivariate tests
• Translate data into insights using GA4 (must-have), Amplitude, Mixpanel, and Adobe Analytics
• Collaborate with front-end developers, UX designers, and strategists to bring tests to life
• Coach and develop a growing CRO team, helping shape the future of In Digital’s optimisation offering
• Build strong client relationships as a trusted advisor on all things experimentation and UX

What You’ll Bring:

• 3+ years in CRO or UX optimisation, ideally agency-side
• Solid experience with testing platforms (Optimizely, VWO, etc.) and data tools (GA4 is essential)
• Analytical mindset: you’re confident with data, statistics, and experimentation principles
• Excellent communication and client-handling skills
• Bonus: knowledge of HTML/CSS/JS (but don’t worry, we’ve got front-end devs to support you)

Why Join Us?

• Award-winning culture : Certified Great Place to Work™, with a focus on well-being and personal development
• Covent Garden office : Work from a vibrant central London space with a private bar, great coffee, and plenty of spots to eat
• Big-name clients, startup spirit : Get the best of both worlds – large client exposure with the agility of a boutique agency
• Work-life flexibility : Hybrid setup and working-from-abroad
• Growth and impact : Be at the forefront of experimentation strategy, with a clear path to leadership
• Twice-yearly bonuses, regular team socials, subsidised gym membership, and more