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For Companies At a Glance
- Tasks: Lead client teams and develop media marketing strategies for top brands.
- Company: In Digital is a leading digital growth agency known for its innovative approach and great workplace culture.
- Benefits: Enjoy flexible working, 25 days leave, private pension, and regular team events.
- Why this job: Join a dynamic team, work with prestigious clients, and grow your marketing skills in a fun environment.
- Qualifications: Experience in PPC, Social, or Programmatic Display; strong communication and analytical skills required.
- Other info: Located in Covent Garden, our office features a private bar and great coffee!
The predicted salary is between 43200 - 72000 £ per year.
Account Director – Media
We’re In Digital, a thriving digital growth agency based in Covent Garden and ranked as one of the best places to work in the UK – and we’re currently seeking an Account Director join our brilliant team of marketers! As Account Director you will collaborate with top talent and work on exciting campaigns for prestigious brands such as the Financial Times, Kiwi.com, and Puresport.
Get a better feel for who we are on our website: https://indigital.marketing/
Who we’re looking for – at a glance:
- Proactive people who are confident with setting effective media strategies and plans, and seeing them through to execution with ongoing optimisations for growth
- Strategic thinkers who enjoy diving into the details when needed while maintaining a big-picture perspective
- Highly data-driven & analytical marketers
- Sociable people with excellent communication skills – we\’re all client-facing
- Demonstrable hands-on experience in one or more of PPC, Social, Programmatic Display, Conversion Optimisation or Web/Mobile/App analytics
Interested? Keep reading to find out more…
In Digital is a performance marketing agency and consultancy set-up to challenge the status quo of the agency world. Clients demand more from their agencies – speed, transparency, service – and agencies demand more variety and visibility of the impact of their work from their clients.
At In Digital, we operate as a seamless extension of our clients’ teams. We’ve broken down the traditional client/agency barriers and that means we can deliver better performance and service for our clients, making our jobs more fun and interesting.
Account Director – typical responsibilities:
- Spearheading our client teams & owning the media marketing strategy – developing effective plans that speak to the client priorities and deliver results
- Client relationship management at all levels, from CMOs to marketing execs
- Client budget management, planning and forecasting
- Leading great teams of marketers to help them deliver brilliant work, develop their skills and progress in their careers
- Campaign set-up, management and optimisation in one or more of these areas:
- Paid Search / Shopping campaigns
- Paid social
- Programmatic display
- Mobile app marketing
- Be on the pulse with performance, reporting and analysis, proactively generating insights and recommendations
- Proposing optimisations and ideas for growth/increased efficiencies
- Presentations to senior client stakeholders
A bit about you:
- Strategic and planning experience underpinned by solid experience in activation, building effective campaigns
- Confident in identifying areas of opportunity and planning approaches based on client needs, seeing them through to execution.
- Comfortable being a bridge from strategy to execution, supporting the more junior team through it, and keen to get stuck in the detail as and when required
- Demonstrable expertise in successfully managing at least one performance channel, e.g. PPC, Social or Programmatic Display, preferably in a specialist agency setting
- Excellent communication and presentation skills with confidence to operate in a very client-facing role. Comfortable providing thought-leadership and proactive recommendations to clients.
- Highly analytical and numerate – preferably with experience with analytics tools like Google Analytics or Adobe Analytics
- Excellent understanding of the marketing technology landscape, vendors and tools
Things we like, but aren’t essential:
- Media experience within the Entertainment industry a plus, but not necessary
- Some experience in other channels or areas of digital (such as CRO, CRM or Analytics)
- Experience in mobile marketing and mobile attribution
- A good understanding of the creative briefing process and creative optimisation
- Degree in an analytical subject
Why work for In Digital?
- A certified Great Place to Workâ„¢, recognised as one of the UK\’s Best Workplaces for Wellbeing 2024
- Best of both worlds: work in blue-chip companies’ marketing teams and in a fast-growth agency at the same time
- Covent Garden office with a private bar, great coffee and an array of restaurants in the vicinity
- Rewarding work with great opportunities for development and progression
- 25 days of annual leave
- Flexible working with working-from-abroad
- Private pension and cycle-to-work schemes
- Regular team lunches and social events
- Subsidised gym & sports memberships
- A competitive salary + bi-annual bonus
Account Director employer: In Digital
Contact Detail:
In Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in PPC, Social, and Programmatic Display. This knowledge will help you speak confidently about strategies and optimizations during your interview.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Highlight your role in developing media strategies and how you drove results, as this aligns perfectly with what In Digital is looking for.
✨Tip Number 3
Showcase your analytical skills by being ready to discuss how you've used data to inform decisions. Mention any experience with tools like Google Analytics or Adobe Analytics to demonstrate your data-driven mindset.
✨Tip Number 4
Since communication is key in a client-facing role, practice articulating your ideas clearly and confidently. Consider preparing a mock presentation to demonstrate your ability to engage with senior stakeholders.
We think you need these skills to ace Account Director
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Account Director position. Make sure you understand the key responsibilities and the skills required, such as media strategy, client relationship management, and campaign optimization.
Tailor Your CV: Customize your CV to highlight relevant experience in performance marketing, particularly in PPC, Social, or Programmatic Display. Use specific examples that demonstrate your strategic thinking and analytical skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your ability to manage client relationships. Mention specific campaigns you've worked on and how they align with the values and goals of In Digital.
Showcase Your Analytical Skills: In your application, emphasize your experience with analytics tools like Google Analytics or Adobe Analytics. Provide examples of how you've used data to drive decisions and optimize campaigns for better performance.
How to prepare for a job interview at In Digital
✨Show Your Strategic Thinking
Be prepared to discuss your approach to developing media strategies and how you've successfully executed them in the past. Highlight specific examples where your strategic thinking led to measurable results.
✨Demonstrate Data-Driven Decision Making
Since the role requires a highly analytical mindset, come ready to share how you've used data to inform your marketing decisions. Discuss any tools you’ve used, like Google Analytics or Adobe Analytics, and how they helped optimize campaigns.
✨Communicate Effectively
As this is a client-facing role, practice articulating your ideas clearly and confidently. Prepare to present a case study or example of how you managed client relationships and delivered results, showcasing your communication skills.
✨Be Ready to Dive into Details
While maintaining a big-picture perspective is important, be prepared to discuss the nitty-gritty of campaign management. Show that you can balance strategic oversight with hands-on execution, especially in areas like PPC or social media.
