At a Glance
- Tasks: Lead and execute exciting digital marketing campaigns across various platforms.
- Company: Join a leading energy data collection company focused on innovation and inclusivity.
- Benefits: Enjoy 28 days leave, health plans, and social events to keep you engaged.
- Why this job: Make a real impact in a fast-paced environment while driving digital strategies.
- Qualifications: 3-5 years in digital marketing with strong analytical and communication skills.
- Other info: Be part of a diverse team that values collaboration and creativity.
The predicted salary is between 28800 - 48000 £ per year.
The Digital Marketing Lead is positioned within the Commercial function and reports directly to the Head of Marketing. The purpose of this role is to drive and oversee the organisation's digital marketing strategy and execution.
Main Responsibilities
- Plan, execute, and monitor digital marketing campaigns across web, social media, and other digital platforms, using analytics to track performance and optimise results.
- Drive the digital strategy to increase engagement with social media and the company website, ensuring alignment with commercial objectives.
- Manage CRM systems and website content, keeping them current and aligned with commercial goals.
- Work closely with the commercial team, sales channels, and external agencies to develop and execute integrated marketing initiatives.
- Stay up to date with industry trends and best practices, incorporating them into the digital strategy to maintain a competitive edge.
- Experiment with new digital marketing technologies or channels to explore untapped opportunities for growth.
- Monitor competitor activity and industry trends to inform marketing strategies and maintain commercial excellence.
- Liaise with marketing agencies to plan and execute digital campaigns.
Person Specification
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Minimum of three to five years experience in digital marketing with a proven track record of success.
- Comfortable with collecting, analysing, and interpreting data to inform strategy.
- Strong written and verbal communication skills, able to convey complex strategies with clarity and confidence.
- Sound understanding of business operations and financial principles.
- Ability to adjust to new conditions and handle unexpected challenges in a fast-paced environment.
- Experience managing digital campaigns and budgets.
- Experience with CRM software and account management tools.
Company Benefits
- 28 days annual leave plus Bank Holidays
- Annual leave Buy & Sell scheme
- Enhanced Salary Sacrifice Pension Contributions
- Life Assurance up to 6 X Base Salary
- Simply health Healthcare plan (Upgrades available)
- In Office & Out of Office Social Events
- Retailer Discounts Platform
- Employee Assistance Program
- Wellbeing Centre
- Car Salary Sacrifice Scheme
- Reward & Recognition (Length of service & T&Cs apply)
Our people are our main asset. We strive to ensure they remain happy, competitive, and fulfilled - helping to propel our business forward and ensure we remain customer‐centric and competitive. We are proud to remain the UK's leading and growing energy data collection and meter operations service provider.
Diversity and inclusion have long been at the heart of IMSERV's success. As we continue our growth, our focus remains on ensuring that equality, diversity, and inclusion remain central to our business and recruitment practices. We recognise that we operate in an industry in which there has traditionally been a lack of diversity, and we are keen to encourage applications from as inclusive a group as possible. We recognise that a balanced workforce encourages collaboration and innovation, promotes entrepreneurship and a feeling of ownership. These are the key drivers of our business, that our customers really look to us for.
Digital Marketing Lead in London employer: IMServ Europe Ltd
Contact Detail:
IMServ Europe Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past digital marketing campaigns. Include analytics results and any creative content you’ve developed. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current digital marketing strategies. Be ready to discuss how you can enhance their efforts and align with their commercial objectives. Tailor your responses to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen together!
We think you need these skills to ace Digital Marketing Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Lead role. Highlight your experience in digital marketing, especially any campaigns you've executed that align with our commercial objectives. We want to see how you can drive engagement and optimise results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in digital marketing and how they relate to the responsibilities listed in the job description. We love a good story!
Show Off Your Data Skills: Since this role involves analysing data to inform strategy, make sure to mention your comfort with data collection and interpretation. Give us examples of how you've used analytics to improve campaign performance in the past. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at IMServ Europe Ltd
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest digital marketing trends and tools. Familiarise yourself with analytics platforms, CRM systems, and social media strategies that align with the company's goals. Being able to discuss these confidently will show your passion and expertise.
✨Showcase Your Campaign Successes
Prepare specific examples of successful digital campaigns you've managed in the past. Highlight the strategies you used, the results achieved, and how you adapted to challenges. This will demonstrate your hands-on experience and ability to drive results.
✨Understand the Company’s Brand and Audience
Research the company’s current digital presence and target audience. Be ready to discuss how you would enhance their engagement through tailored strategies. Showing that you understand their brand will set you apart from other candidates.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's digital marketing strategy and future goals. This not only shows your interest but also gives you a chance to assess if the company aligns with your career aspirations. It’s a two-way street!