Digital Marketing Lead

IMSERV is one of the UK’s leading data collection and energy metering experts, delivering award winning services to more customers in more places, meeting industry targets and becoming a benchmark for excellence. We offer a range of specialist metering technology for electricity, gas, and water along with highly accurate energy data collection services. All this is wrapped up with an easy-to-view online data management analysis and reporting software.

PURPOSE OF THE ROLE: The Digital Marketing Lead is positioned within the Commercial function and reports directly to the Head of Marketing. The purpose of this role is to drive and oversee the organisation’s digital marketing strategy and execution.

MAIN RESPONSIBILITIES:

• Plan, execute, and monitor digital marketing campaigns across web, social media, and other digital platforms, using analytics to track performance and optimise results.
• Drive the digital strategy to increase engagement with social media and the company website, ensuring alignment with commercial objectives.
• Manage CRM systems and website content, keeping them current and aligned with commercial goals.
• Work closely with the commercial team, sales channels, and external agencies to develop and execute integrated marketing initiatives.
• Stay up to date with industry trends and best practices, incorporating them into the digital strategy to maintain a competitive edge.
• Experiment with new digital marketing technologies or channels to explore untapped opportunities for growth.
• Monitor competitor activity and industry trends to inform marketing strategies and maintain commercial excellence.
• Liaise with marketing agencies to plan and execute digital campaigns.

PERSON SPECIFICATION:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum of three to five years’ experience in digital marketing with a proven track record of success.
• Comfortable with collecting, analysing, and interpreting data to inform strategy.
• Strong written and verbal communication skills, able to convey complex strategies with clarity and confidence.
• Sound understanding of business operations and financial principles.
• Ability to adjust to new conditions and handle unexpected challenges in a fast-paced environment.
• Experience managing digital campaigns and budgets.
• Experience with CRM software and account management tools.

COMPANY BENEFITS:

• 28 days annual leave plus Bank Holidays
• Annual leave Buy & Sell scheme
• Enhanced Salary Sacrifice Pension Contributions
• Life Assurance up to 6 X Base Salary
• Simply health – Healthcare plan (Upgrades available)
• In Office & Out of Office Social Events
• Retailer Discounts Platform
• Employee Assistance Program
• Wellbeing Centre
• Car Salary Sacrifice Scheme
• Reward & Recognition (Length of service & T&Cs apply)

Our people are our main asset. We strive to ensure they remain happy, competitive, and fulfilled - helping to propel our business forward and ensure we remain customer-centric and competitive. We are proud to remain the UK’s leading and growing energy data collection and meter operations service provider.

Diversity and inclusion have long been at the heart of IMSERV’s success. As we continue our growth, our focus remains on ensuring that equality, diversity, and inclusion remain central to our business and recruitment practices. We recognise that we operate in an industry in which there has traditionally been a lack of diversity, and we are keen to encourage applications from as inclusive a group as possible. We recognise that a balanced workforce encourages collaboration and innovation, promotes entrepreneurship and a feeling of ownership. These are the key drivers of our business, that our customers really look to us for.

(Please note that we reserve the right to close this position before the expiry date)