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For Companies At a Glance
- Tasks: Lead product marketing for voice and music, driving innovation and managing a world-class team.
- Company: Join a global leader in advanced communication technologies, renowned for its innovative spirit.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be at the forefront of product development, shaping the future of audio technology with a dynamic team.
- Qualifications: Proven experience in product marketing, leadership skills, and a passion for audio technology.
- Other info: Based in vibrant Cambridge, UK, with a focus on collaboration and creativity.
The predicted salary is between 72000 - 108000 £ per year.
VP Product Marketing – Audio
My client is a global leader in advanced communication technologies and they have for many years been at the forefront of innovation within the field.
Job Description:
To develop and execute the Business Units long range product plans across the voice and music market areas within the consumer space, specifically in areas of new product creation, new product introduction and product management, including P&L responsibility.
To build and lead a world-class marketing team. The marketing VP maintains close relationships with the entire customer base, including tier1s and keep customers updated and involved in the product roadmap.
Key Responsibilities;
• Maintain or extend Company market share in the voice and music space
• Ownership of the software and hardware product roadmaps
• Creation of new products, timely execution and successfully launch of new products
• Global responsibility for marketing in the voice and music Business
• Overall responsibility for defining the marketing product roadmap
• Ensure the roadmap is competitive, innovative, differentiated, challenging but achievable
• Build wider consensus in the organisation around the roadmap
• Operate with a long term strategic view on Company’s position within the industry and steer product/technology development to maximise our competitive advantage
• Lead the marketing team handling promotion of their voice and music products including defining the global promotion strategy, generation of world class presentations, datasheets, demos and other collateral, training the sales teams with respect to product knowledge, regional on-site customer visits, press releases and press conferences
• Manage major customer price negotiation and set pricing strategy (in conjunction with SVP)
• Manages global teams consisting of Product Marketing Managers, setting short and long term (multi year) policies and strategies
• Support & deputise the SVP with leadership, contributes to the long term investment plan
• Represent the business unit at key corporate meetings including Leadership, Strategic Chip Planning & Project Review Board
• Create and maintain an organisation and environment, where staff are highly motivated, productive and can perform to their full potential
• Develops internal/regional office/customer relationships, understands customer needs and qualifies customers roadmaps
• Builds close relationships with customers to ensure repeat projects and provides feedback to the business to help define future products and roadmaps
• Develop strategies with Sales to help win new customers/projects
• Analytical interpretation of industry trends and market data to influence new developments and methodologies to generate new business
• Managing the Development of new concepts and demonstrations for marketing purposes
• Manage flow of information to and from customers, distributors, field apps and sales
• Drive BU specific marcomms: Press releases, websites, interviews
• Promotion of new products, features and developments with customers, sales and distributors
• Manage and lead the Marketing team
Location: Cambridge, UK
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VP Product Marketing – Audio employer: IMR Executive
Contact Detail:
IMR Executive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Product Marketing – Audio
✨Tip Number 1
Network with professionals in the audio and communication technology sectors. Attend industry events, webinars, and conferences to meet potential colleagues and learn about the latest trends. This can help you gain insights into what companies like ours are looking for in a VP Product Marketing.
✨Tip Number 2
Familiarise yourself with our product offerings and the competitive landscape in the voice and music market. Understanding our current products and how they fit into the market will allow you to speak knowledgeably during interviews and demonstrate your strategic vision for future developments.
✨Tip Number 3
Showcase your leadership skills by sharing examples of how you've built and motivated teams in previous roles. Highlighting your experience in managing diverse teams and driving successful marketing strategies will resonate well with us as we look for someone to lead our world-class marketing team.
✨Tip Number 4
Prepare to discuss your approach to customer relationship management. Since maintaining close relationships with customers is crucial for this role, be ready to share specific strategies you've used to engage clients and gather feedback that informs product development.
We think you need these skills to ace VP Product Marketing – Audio
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly in the audio or communication technology sectors. Emphasise your leadership skills and any successful product launches you've managed.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the voice and music market. Discuss how your vision aligns with the company's goals and how you can contribute to their long-term product plans.
Showcase Your Achievements: Include specific examples of how you've maintained or extended market share in previous roles. Use metrics to quantify your success, such as revenue growth or market penetration rates.
Research the Company: Familiarise yourself with the company's products, recent innovations, and market position. This knowledge will help you tailor your application and prepare for potential interviews.
How to prepare for a job interview at IMR Executive
✨Understand the Market Landscape
Before your interview, make sure to research the current trends in the voice and music market. Familiarise yourself with the company's competitors and their product offerings. This will help you demonstrate your knowledge and show that you're proactive about understanding the industry.
✨Showcase Your Leadership Skills
As a VP, you'll be expected to lead a team. Prepare examples of how you've successfully built and managed teams in the past. Highlight your ability to motivate staff and create a productive environment, as this is crucial for the role.
✨Prepare for Strategic Discussions
Be ready to discuss your vision for the product roadmap and how you would approach long-term strategic planning. Think about how you would balance innovation with market demands, and be prepared to share your ideas on how to maintain or extend market share.
✨Demonstrate Customer-Centric Thinking
Since maintaining close relationships with customers is key, prepare to discuss how you've engaged with clients in previous roles. Share specific examples of how you've gathered customer feedback to influence product development and ensure alignment with their needs.
