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For Companies At a Glance
- Tasks: Define and communicate value propositions for mobile solutions to enterprise audiences.
- Company: Join a global leader in consumer electronics with a strong market presence.
- Benefits: Enjoy flexible working options and innovative corporate perks.
- Why this job: Be part of a dynamic team shaping technology experiences that impact businesses across Europe.
- Qualifications: Experience in marketing, strong analytical skills, and a passion for technology are essential.
- Other info: This role is based in the Home Counties, UK, offering a blend of remote and on-site work.
The predicted salary is between 43200 - 72000 £ per year.
Enterprise Product Marketing Manager – Mobile
Our client is a global leader in consumer electronics. They have built, delivered and innovated within a broad electronics ecosystem affording them market leadership across numerous vertical sectors.
As part of the European Brand Marketing Team you will engage customers and partners across all audiences with leading technology experiences. This team defines and shapes audience value propositions and develops campaigns and marketing programs that communicate value to customers and partners. The clear objectives are:
- Be the leading marketing organisation serving the European mobile industry
- Introduce the most compelling technology experiences to all European audiences
- Meet / Exceed the financial targets outlined in the annual operating plan
Purpose of the Role:
The Enterprise Product Marketing Manager will define and communicate the value proposition to the enterprise audience within the European marketplace. Working closely with Product Management to understand the current and future roadmap, the Enterprise Product Marketing Manager will craft a compelling story that defines the target audience and communicates why they would buy our mobile solutions for their business from our partners.
Key Responsibilities:
- Target audience definition – working closely with mobile headquarters to define and shape the target audience for the Enterprise Portfolio. The role will be expected to analyse segments, identify customer need and document compelling use cases for the enterprise portfolio.
- Value proposition – crafting a compelling and simple value proposition that fundamentally addresses what we should communicate to the target audience and detail the reasons as to why they should buy the product from us or our partners.
- Market requirements – working closely with Product Management to ensure the needs of specific audiences are included in the roadmap for future products and services. Using a marketing model to qualify and quantify the business opportunity.
- Product messaging document – owning the messaging document that illustrates the value proposition in a simplified and compelling fashion to all stakeholders required to communicate to customers.
- Sales tools – working closely with sales and the Head of GTM Launch Planning, to deliver a set of high quality and innovative sales tools that help the B2B sales team communicate the proposition to the customer.
- Sales training – supporting the delivery of sales training programs to the European sales teams ensuring that value propositions are rolled out consistently and effectively to the teams.
- Marketing programs – supporting with the definition and implementation of marketing programs that deliver the proposition to each audience. The programs could be across the marketing communications mix ranging from PR, Influencer, Digital, Social or Channel / Event programs.
- Budget – managing the bottoms up marketing request on a quarterly basis, collect and prioritise requirements for marketing programs and quantify each program in line with the value based analysis framework of the marketing team.
- Marketing plan – documenting the annual marketing plan for the enterprise segment, detailing the marketing initiatives and priorities that deliver growth in line with the business plan.
Location: Home Counties, UK
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Enterprise Product Marketing Manager – Mobile employer: IMR Executive
Contact Detail:
IMR Executive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Enterprise Product Marketing Manager – Mobile
✨Tip Number 1
Familiarise yourself with the latest trends in mobile technology and enterprise solutions. Understanding the competitive landscape will help you articulate a compelling value proposition during interviews.
✨Tip Number 2
Network with professionals in the mobile and enterprise marketing sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into what makes a successful Enterprise Product Marketing Manager.
✨Tip Number 3
Prepare to discuss specific examples of how you've crafted value propositions in previous roles. Highlight your experience in analysing customer needs and developing targeted marketing strategies that resonate with enterprise audiences.
✨Tip Number 4
Showcase your ability to collaborate with cross-functional teams, especially product management and sales. Be ready to explain how you've successfully worked with different departments to deliver marketing initiatives that drive business growth.
We think you need these skills to ace Enterprise Product Marketing Manager – Mobile
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Enterprise Product Marketing Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling Value Proposition: In your cover letter or personal statement, articulate your unique value proposition as a candidate. Explain why you are the best fit for the role and how your skills can contribute to the company's goals in the European mobile industry.
Highlight Relevant Experience: When detailing your work history, focus on experiences that demonstrate your ability to define target audiences, craft marketing messages, and develop successful marketing programs. Use specific examples to showcase your achievements.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents. Check for spelling and grammatical errors, and ensure that your writing is clear and concise. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at IMR Executive
✨Understand the Value Proposition
Before the interview, make sure you have a clear understanding of the value proposition for the enterprise audience. Be prepared to discuss how you would communicate this effectively and why it matters to potential customers.
✨Familiarise Yourself with Market Trends
Research current trends in the mobile industry, especially within the European market. Being able to discuss these trends and how they impact the target audience will demonstrate your knowledge and passion for the role.
✨Prepare Compelling Use Cases
Think of specific use cases that highlight the benefits of the mobile solutions offered. Be ready to share these during the interview to showcase your ability to analyse customer needs and craft compelling stories.
✨Showcase Your Collaboration Skills
This role requires working closely with various teams, including Product Management and Sales. Be prepared to provide examples of how you've successfully collaborated in the past and how you plan to do so in this position.
