At a Glance
- Tasks: Shape and launch a groundbreaking prediction protocol in the Web3 space.
- Company: Join Improbable, a leader in AI and Web3 innovation.
- Benefits: Competitive salary, flexible work environment, and opportunities for growth.
- Other info: Fast-paced, dynamic team with a focus on creativity and innovation.
- Why this job: Be at the forefront of blockchain technology and make a real impact.
- Qualifications: Experience in product marketing and a passion for crypto and Web3.
The predicted salary is between 59400 - 72600 £ per year.
At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet. We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.
About the role
We’re hiring a Web3 Product Marketing Manager to shape how a prediction protocol built for real-time markets shows up in the world. You’ll sit at the centre of product, growth, comms and community, turning a technically ambitious product into a story that traders, builders and partners can quickly understand. This is a hands-on role for someone who likes building from scratch. You’ll own the narrative, lead launches, and run the experiments that help turn a prediction protocol into a category-defining product. The team is small, decisions are fast, and the work gets into market quickly.
What you’ll be doing
- You’ll shape the positioning, launches and growth activity that help a prediction protocol stand out and gain traction.
- Own the positioning and messaging for the prediction protocol end to end, including what it is, who it’s for, why it matters and what makes it different.
- Turn complex product strengths into clear, credible narratives for traders, builders and partners.
- Lead go-to-market for major launches, product milestones, partner activations and incentive-led moments.
- Define and run the marketing roadmap in partnership with product and community leads, making sure launches, campaigns and content build on each other.
- Grow the audience through always-on programmes that expand the qualified builder base.
- Run customer and market research with traders, builders and KOLs, and feed those insights back into product, pricing and creative.
- Brief and create content that earns attention in Web3, from launch threads and research-led content to explainer assets, dashboards, KOL kits and conference materials.
- Partner with comms on press, podcasts and thought leadership that reach the audiences that matter most.
What we’re looking for
- Strong experience in product marketing or a closely related role, including hands-on prediction markets/protocol experience.
- Strong understanding of crypto products and onchain user experience, with enough fluency to market credibly to Web3-native audiences.
- A track record of owning launches end to end, from initial positioning through to measurable post-launch impact.
- Strong narrative instincts and the ability to turn complex product detail into clear, compelling messaging.
- Confidence working with data and using performance insights to shape campaigns and priorities.
- A hands-on, operator mindset with a bias towards shipping and a high tolerance for ambiguity.
Apply if you want to help shape how a new prediction protocol is positioned, launched and adopted.
Product Marketing Manager, Prediction Markets employer: Improbable
Improbable is an exceptional employer for those looking to make a significant impact in the Web3 space, particularly in our London office where innovation thrives. We foster a dynamic work culture that encourages creativity and collaboration, offering ample opportunities for professional growth and development in cutting-edge technologies. With a focus on building a diverse and inclusive environment, we empower our employees to take ownership of their projects while enjoying the benefits of competitive compensation and a supportive community.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Prediction Markets
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Improbable and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Improbable are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Improbable on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Improbable. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager, Prediction Markets
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Improbable. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Improbable:Show us that you’ve done your homework! In your application, briefly mention what you admire about Improbable’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Improbable
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Improbable will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Improbable, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
