At a Glance
- Tasks: Shape the market presence of a decentralised exchange and lead product launches.
- Company: Improbable, a pioneer in AI and Web3 ventures.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with significant ownership and career advancement opportunities.
- Why this job: Join us to redefine blockchain trading and make a real impact in the crypto space.
- Qualifications: Experience in product marketing, especially in Web3 or trading products.
The predicted salary is between 56250 - 68750 £ per year.
At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet. We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.
About the role
We’re hiring a Product Marketing Manager to shape how a decentralised exchange (DEX) shows up in the world. This is a hands-on role for someone who understands onchain trading and its audiences deeply, from alpha groups and trading communities to professional traders, and can turn that understanding into messaging that resonates with them. You’ll work closely with Product and the Head of Marketing to shape positioning, growth and how the product is talked about in the market.
What you’ll be doing
- You’ll shape the positioning, launches and market story that help the product stand out.
- Own positioning and messaging across core audiences, including alpha groups, trading communities and professional traders.
- Craft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first time.
- Lead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurement.
- Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways.
- Turn market intelligence into positioning, product recommendations and growth tactics.
- Support adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanics.
What we’re looking for
- Solid experience in product marketing or a related role, including meaningful hands-on experience in Web3, consumer fintech or trading products.
- Experience with retail trading products or exchanges (DEX or CEX), and a genuine understanding of how order books and derivatives or perps work.
- A track record of leading product launches end to end, with measurable results.
- Proven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channels.
- Strong grasp of crypto-native culture and communities, including X, Discord and Web3 platforms.
- Highly analytical, comfortable defining and tracking growth, retention and adoption metrics.
- Comfortable operating hands-on in a fast-moving environment with significant ownership.
Apply if you want to help shape how a decentralised exchange is positioned, launched and adopted.
Product Marketing Manager, DEX employer: Improbable
Improbable is an exceptional employer for those looking to make a significant impact in the Web3 space, particularly in our London office where innovation thrives. We foster a dynamic work culture that encourages creativity and collaboration, offering ample opportunities for professional growth and development in cutting-edge technologies. With a focus on building a diverse and inclusive environment, we empower our employees to take ownership of their projects while enjoying the benefits of competitive compensation and a supportive community.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, DEX
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Improbable!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Improbable would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Improbable through your school's career services!
We think you need these skills to ace Product Marketing Manager, DEX
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Marketing Manager, DEX, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Marketing Manager, DEX position at Improbable. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Improbable
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
