At a Glance
- Tasks: Transform data into powerful insights to drive marketing strategies in a fast-paced Web3 environment.
- Company: Improbable, a leader in AI and Web3 ventures shaping the future of the internet.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Exciting role with opportunities to uncover insights and drive meaningful user engagement.
- Why this job: Join a dynamic team and make a real impact on innovative blockchain projects.
- Qualifications: Strong data analytics experience in Web3, advanced SQL skills, and a knack for visualisation.
The predicted salary is between 60000 - 80000 £ per year.
At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet. We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.
About the Role: We’re hiring a Senior Marketing Analyst to turn data into one of the most powerful decision‑making tools within the business. It’s a high-impact role for someone who is marketing native, analytical, and excited by the pace and complexity of Web3. You’ll be working across a fast-moving ecosystem of builders, KOLs, protocols and products, helping turn fragmented data into clear insight and actionable strategy.
Key Responsibilities:
- Analyse on‑chain data to track protocol activity, user journey and real‑time performance trends.
- Create dashboards and live performance reporting that give marketing, BD and leadership teams a clear view of what matters.
- Evaluate KOL, creator and content performance, identifying which partnerships and campaigns drive meaningful user growth, retention and volume.
- Track builder journeys, from documentation and SDK engagement through to live deployment and usage.
- Support business development with data‑backed partner intelligence, shortlist creation and market analysis.
- Measure the impact of events, launches and ecosystem activity on acquisition, engagement and more.
- Own regular reporting across key business and marketing metrics, including wallet activity, volume, Total Value Locked (TVL) and more.
- Monitor the competitive landscape and identify where the product and ecosystem have a competitive edge.
Requirements:
- Strong experience in data analytics within Web3, ideally across DeFi or L1/L2 ecosystems.
- Advanced SQL skills and confidence working with on‑chain data, indexers and subgraphs.
- Strong dashboarding and visualisation skills using tools such as Looker, Tableau or Power BI.
- Good commercial instincts and strong judgement on which metrics matter versus which are just noise.
- Familiarity with social intelligence, sentiment analysis and tools such as Kaito.
- Experience using Python or R for deeper analysis, forecasting or modelling.
- Good understanding of crypto market dynamics, including user behaviour, protocol mechanics and the wider KOL and builder landscape.
If you’re inquisitive, you like uncovering secrets, opportunities and threats and you make the complex useful, this role is for you.
Senior Marketing Analyst in London employer: Improbable
At Improbable, we pride ourselves on fostering a dynamic and innovative work environment that empowers our employees to thrive. As a Senior Marketing Analyst, you will be at the forefront of shaping the future of Web3, with access to cutting-edge technology and a collaborative culture that encourages creativity and growth. Our commitment to employee development, coupled with the exciting challenges of working in a fast-paced blockchain ecosystem, makes Improbable an exceptional place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Analyst in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the Web3 space. Attend meetups, webinars, or even online forums. The more you engage, the better your chances of landing that Senior Marketing Analyst role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analytics projects, especially those related to Web3. This will give potential employers a taste of what you can do and how you can turn data into actionable insights.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of blockchain technology and market dynamics. Be ready to discuss how you've used data to drive marketing strategies in the past. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals who are passionate about shaping the future of the internet. Your next big opportunity could be just a click away!
We think you need these skills to ace Senior Marketing Analyst in London
Some tips for your application 🫡
Show Your Analytical Skills:Make sure to highlight your experience with data analytics, especially in the Web3 space. We want to see how you've turned complex data into actionable insights before, so share specific examples that demonstrate your analytical prowess.
Tailor Your Application:Don’t just send a generic CV and cover letter! We love it when applicants tailor their applications to our job description. Mention your familiarity with blockchain technology and how your skills align with the responsibilities listed.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured responses that get straight to the heart of your experience and skills. Avoid fluff and focus on what makes you a great fit for the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Improbable
✨Know Your Data Inside Out
As a Senior Marketing Analyst, you'll be expected to dive deep into data analytics. Brush up on your SQL skills and be ready to discuss how you've used on-chain data in previous roles. Prepare examples of how your insights have driven marketing strategies or improved performance metrics.
✨Showcase Your Dashboard Skills
Familiarise yourself with dashboarding tools like Looker or Tableau. Bring along examples of dashboards you've created that effectively visualise complex data. Be prepared to explain how these tools helped your team make informed decisions.
✨Understand the Web3 Landscape
Make sure you’re up to speed with the latest trends in Web3, especially around DeFi and L1/L2 ecosystems. Be ready to discuss how you’ve tracked user journeys and protocol activity in this fast-paced environment, and how you can apply that knowledge to Improbable's projects.
✨Prepare for Scenario Questions
Expect questions that ask you to analyse hypothetical situations or past experiences. Think about how you would measure the impact of an event or campaign on user engagement. Practise articulating your thought process clearly, as this will demonstrate your analytical mindset and commercial instincts.
