At a Glance
- Tasks: Lead marketing strategy for a groundbreaking blockchain venture and drive product adoption.
- Company: Improbable, a leader in AI and Web3 innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a passionate team and be part of a revolutionary project.
- Why this job: Shape the future of blockchain technology and make a real impact in the Web3 space.
- Qualifications: Proven experience in marketing within both Web2 and Web3 environments.
The predicted salary is between 80000 - 100000 £ per year.
At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet. We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications. Designed to overcome the speed and cost limitations of traditional blockchain infrastructure, the technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability. The ecosystem includes a first-party DEX, a prediction markets protocol and several upcoming products.
About the role
We are looking for a Head of Marketing to turn this technology and product portfolio into adoption, volume and a recognised market position. This is the venture’s most senior marketing role. You will report to the CEO, join the leadership team and own marketing across the Layer 1 and the products built on it. You will build a product-led marketing engine that can repeatedly take technical products to market, acquire users and turn launches into sustained growth. This is a player-coach role. You will set the strategy, build and lead the team, and remain close enough to the work to sharpen positioning, challenge campaigns and lead important launches yourself.
What you'll be doing
- Own the marketing and growth strategy: Set the priorities, targets and operating model across the Layer 1, first-party DEX, prediction markets protocol and future products.
- Drive product adoption: Build measurable acquisition, activation and retention programmes for traders, developers, partners and the wider Web3 market.
- Lead positioning and launches: Define the venture’s narrative and create clear positioning and go-to-market plans for each product.
- Build a high-performing function: Shape the team, establish clear accountability and keep internal and external specialists focused on product and commercial outcomes.
What we are looking for
- You are a product and growth-focused marketing leader who has worked successfully across both Web2 financial products and Web3.
- You understand the structured, data-led approach to marketing found in fintech or traditional finance. You have also applied that experience within a Web3 environment such as a DeFi, DEX, Layer 1 or Layer 2.
- Senior marketing leadership experience across both Web2 and Web3.
- End-to-end ownership of positioning, go-to-market and growth.
- Evidence of increasing users, trading volume, revenue or market share.
- A strong understanding of acquisition, activation and retention.
- Experience leading teams while remaining hands-on.
- The ability to use data to prioritise decisions and measure results.
If you have built and scaled marketing across both Web2 financial products and Web3, and want to shape how a next-generation blockchain ecosystem goes to market, we’d like to hear from you.
Head of Marketing employer: Improbable
Improbable is an exceptional employer for those looking to make a significant impact in the Web3 space, particularly in our London office where innovation thrives. We foster a dynamic work culture that encourages creativity and collaboration, offering ample opportunities for professional growth and development in cutting-edge technologies. With a focus on building a diverse and inclusive environment, we empower our employees to take ownership of their projects while enjoying the benefits of competitive compensation and a supportive community.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Improbable and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Improbable are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Improbable on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Improbable. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Improbable. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Improbable:Show us that you’ve done your homework! In your application, briefly mention what you admire about Improbable’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Improbable
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Improbable will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Improbable, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
