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- Tasks: Support the CMO in driving brand strategy and executing go-to-market plans.
- Company: Join Improbable, a pioneering tech company shaping the web3 economy.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Why this job: Be at the forefront of innovation, helping to build the ventures of the future.
- Qualifications: 7+ years in marketing leadership, with expertise in product marketing and performance strategies.
- Other info: Collaborative culture focused on solving complex problems and making a real impact.
The predicted salary is between 80000 - 100000 £ per year.
Improbable is a Venture Builder and a pioneering technology company developing next-generation networked and digital infrastructure for the web3 economy. We are working with leaders to create businesses in AI transformation, the metaverse and web3. Founded in 2012 and headquartered in London, Improbable began as an ambitious experiment to enable vast, persistent, and interactive online worlds. Over the past decade, the company has evolved into a global leader in venture building, decentralised technology, digital assets, and blockchain-enabled infrastructure, empowering creators, brands, and communities to build and scale the next era of digital experiences.
At Improbable, you are surrounded by people who want to improve everything and everyone around them, and who compel you to improve yourself. We’re motivated by the fulfilment of solving hard problems to achieve something profound and transformative.
Your Mission
As CMO Associate, you will serve as the right hand to the Chief Marketing Officer, combining the strategic coordination of a Chief of Staff with deep marketing expertise and a builder’s mentality. You will work across two parallel tracks: supporting Improbable’s purpose-driven brand strategy, as well as partnering directly with venture founders to design and execute high-impact go-to-market strategies. This is a high-ownership, high-trust role for someone who thrives in ambiguity, brings both strategic thinking and executional excellence, and is genuinely energised by building the ventures of the future.
Your Opportunity
- CMO Partnership; Special Projects: Act as a trusted partner and force multiplier for the CMO, driving strategic special projects, ensuring key priorities are executed, and serving as a critical point of coordination across the marketing function. Own the CMO’s operating rhythm, including planning cycles, reporting, and cross-functional alignment.
- Brand Strategy; Positioning: Support the execution of Improbable’s purpose-driven brand strategy, ensuring alignment with the company mission and the portfolio’s aspirations. Help craft cohesive narratives that connect venture achievements with Improbable’s broader market positioning, and develop frameworks for evaluating and articulating strategic value across the portfolio.
- Go-To-Market Strategy: Partner with venture founders and marketing leaders to support them design and implement flexible GTM strategies tailored to each venture’s stage, from early concept to scaling. Provide market positioning support including opportunity analysis, target segmentation, and launch planning.
- Performance Marketing; Growth: Help develop scalable, data-driven performance marketing solutions to support acquisition, engagement, and retention across ventures. Contribute to building playbooks and frameworks for demand generation, tailored for SaaS, PaaS, and web3 products. Help establish measurement tools and KPIs to ensure ROI across all performance campaigns.
- Cross-Channel Campaign Execution: Support the design and execution of integrated marketing campaigns at both the venture builder level and across individual ventures, ensuring creative excellence, strategic coherence, and measurable impact.
- Thought Leadership; Communications: Support content strategies that position Improbable as a thought leader, showcasing innovations, market insights, and forward-looking commentary. Help develop and manage communication frameworks that elevate Improbable and its ventures within relevant ecosystems.
- Executive Stakeholder Engagement: Partner with venture CEOs to shape compelling brand positioning strategies. Drive synergy across ventures, identifying opportunities for collaboration and cross-portfolio storytelling. Support the cultivation of relationships with external stakeholders to extend Improbable’s influence and credibility in the market.
Why You’re Made For This
- Minimum 7 years of experience in a marketing leadership role within a fast-paced tech company, with a track record of driving measurable impact for the business.
- Deep expertise in product marketing and go-to-market strategy, with a proven ability to translate complex, emerging technology into compelling, differentiated narratives.
- Strong experience with performance marketing, demand generation, and building scalable marketing frameworks, including for SaaS, PaaS, and/or web3 products.
- Demonstrated experience partnering with or supporting early-stage venture founders, with comfort operating in fast-moving, ambiguous environments.
- A go-getter and self-starter mentality: a strategic thinker with a hands-on, entrepreneurial mindset who takes ownership and delivers results without needing to be told what to do.
- Excellent written and verbal communication skills. You are able to craft clear, compelling narratives for diverse audiences, from founders and investors to technical and consumer audiences.
- Prior experience in a marketing leadership, cross-functional leadership or Chief of Staff role is a strong plus.
- Prior experience in venture building, VC or PE constitutes an advantage.
CMO Associate employer: Improbable
Contact Detail:
Improbable Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CMO Associate
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in marketing and strategy roles like the CMO Associate position at Improbable.
✨Tip Number 3
Prepare for interviews by researching the company and its ventures. Understand their brand strategy and go-to-market approaches. When you walk into that interview, you want to impress them with your knowledge and passion for what they do!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Improbable team. Let’s get you that CMO Associate role!
We think you need these skills to ace CMO Associate
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to work with us at Improbable and contribute to our mission in the web3 economy.
Tailor Your Narrative: Make sure to customise your application to highlight your relevant experience. Connect your past roles to the responsibilities of the CMO Associate position, especially in areas like brand strategy and go-to-market execution. We love a good story!
Be Clear and Concise: While we appreciate creativity, clarity is key! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your qualifications and achievements at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Improbable
✨Know Your Stuff
Before the interview, dive deep into Improbable's mission and recent projects. Familiarise yourself with their work in AI transformation, the metaverse, and web3. This will not only show your genuine interest but also help you connect your experience to their goals.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your strategic thinking and executional excellence. Think about times when you've successfully driven go-to-market strategies or performance marketing initiatives. Be ready to discuss how you can apply these experiences to support Improbable’s ventures.
✨Embrace Ambiguity
Improbable thrives in fast-paced, ambiguous environments. Share stories that demonstrate your comfort with uncertainty and how you've navigated challenges in previous roles. This will show that you're the go-getter they’re looking for!
✨Craft Compelling Narratives
As a CMO Associate, storytelling is key. Prepare to discuss how you've crafted narratives that resonate with diverse audiences. Bring examples of how you've positioned brands or products effectively, especially in tech, to illustrate your communication skills.