At a Glance
- Tasks: Lead international paid advertising strategy and create impactful campaigns.
- Company: Join Imprivata, a dynamic tech company transforming healthcare security.
- Benefits: Enjoy a competitive salary, hybrid work, and growth opportunities.
- Other info: Inclusive workplace where your ideas and differences are celebrated.
- Why this job: Make a real impact in global marketing while embracing creativity and collaboration.
- Qualifications: 5+ years in paid media and strong analytical skills required.
The predicted salary is between 49500 - 60500 £ per year.
Ready to join a team that’s all in?
At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.
We believe work can be more than a job or task—it’s a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement.
We are constantly raising the bar on what’s possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together.
Here, your ideas matter, your differences are celebrated, and your work drives real results—for your career, your teammates, and our customers.
When you join Imprivata, you embark on a shared journey of ambition and growth.
We’re committed to building an inclusive workplace where everyone feels valued and supported.
If you’re looking for a place to match your passion with purpose—and where every day you can make an impact—you’ll find it here.
Digital Marketing Manager, International
This is a hybrid opportunity based out of our Uxbridge, England office.
Job Summary
The International Growth Marketing Manager will lead paid advertising strategy and execution across priority international markets.
This role will develop localized campaigns that increase awareness, account engagement, qualified leads, and pipeline.
The role will also support international ABM programs and partner closely with the Global SEO Manager to prioritize international SEO opportunities and coordinate localized execution.
Duties and Responsibilities
- Own international paid advertising strategy, planning, execution, and optimization.
- Develop regional media plans, including market prioritization, audience targeting, channel mix, budget allocation, and campaign sequencing.
- Manage paid search, paid social, display, retargeting, and programmatic.
- Localize campaign messaging, creative, landing pages, and audience strategies for international markets.
- Support international ABM strategy by helping prioritize target accounts, industries, audiences, and markets.
- Partner with the Global SEO Manager to identify international SEO priorities and support localized execution across campaigns, content, and landing pages.
- Manage international advertising budgets and provide spend recommendations based on performance and opportunity.
- Monitor campaign performance, including engagement, conversion, cost per lead, pipeline, and ROI.
- Provide international reporting, insights, and recommendations to improve campaign effectiveness and pipeline contribution.
- Partner with Marketing Operations to ensure accurate tracking, attribution, lead routing, and reporting.
- Manage external agencies and media partners supporting international programs.
- Other duties as assigned and required.
- Required Qualifications
- 5+ years of experience in paid media, demand generation, growth marketing, or international marketing.
- Experience managing paid advertising across multiple international markets.
- Strong knowledge of Google Ads, Linked In, programmatic, retargeting, and account-based advertising.
- Experience with ABM, audience targeting, campaign localization, and budget optimization.
- Strong analytical skills and experience connecting advertising performance to pipeline and revenue.
- Experience in B2B technology, Saa S, cybersecurity, or healthcare technology preferred.
- Familiarity with Demandbase, Salesforce, marketing automation, SEO, and advertising analytics platforms is a plus.
At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun.
If you have the skills and qualifications as we have described above, we want to hear from you!
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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International Growth Marketing Manager Uxbridge, England employer: Imprivata, Inc.
Imprivata, Inc. is an attractive employer due to its commitment to building an inclusive workplace where every employee feels valued. The company promotes professional growth and encourages a collaborative spirit among its team members, making it a great place to develop a career.
StudySmarter Expert Advice🤫
We think this is how you could land International Growth Marketing Manager Uxbridge, England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Imprivata, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Imprivata, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Imprivata, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Imprivata, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace International Growth Marketing Manager Uxbridge, England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Imprivata, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Imprivata, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Imprivata, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Imprivata, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Imprivata, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Imprivata, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
