At a Glance
- Tasks: Kick-start your career by creating impactful digital PR campaigns and engaging with brands.
- Company: Join a dynamic agency known for its innovative approach to PR and social media.
- Benefits: Enjoy a 4.5-day work week, health support, and transparent career progression.
- Other info: Flexible working model with opportunities for growth in a supportive environment.
- Why this job: Be part of a creative team that shapes brand stories and drives online conversations.
- Qualifications: Strong communication skills and a passion for culture and storytelling are essential.
The predicted salary is between 25500 - 25500 £ per year.
As we continue building one of the most exciting integrated PR, social and influencer offerings in the industry, we’re looking for someone at the beginning of their career who is hungry to learn, eager to get stuck in and excited by the digital world of brands, culture and storytelling. This is a brilliant opportunity for someone looking to kick-start their career in digital communications, gaining hands-on experience creating campaigns designed to earn online attention, build brand visibility and drive real impact.
You’ll work alongside a talented team of specialists delivering creative digital PR campaigns that land meaningful coverage, spark conversations and help brands show up where audiences are already paying attention — with opportunities to build experience across social media and influencer activity too. No two days will look the same. One day you could be pitching a journalist, the next supporting an influencer campaign, helping shape social content ideas, spotting trends online or contributing to creative campaign brainstorms for major brands. If you’re naturally curious, switched on culturally and excited by how brands show up online — we’d love to hear from you.
Salary: £25.5k + (DoE)
At Impression, we believe our people are our greatest asset. That's why we co-create our benefits package alongside our team to support your well-being, lifestyle, and career growth. Here is a snapshot of what you can expect when you work with us:
- 4.5 day working week
- Transparent career and salary progression
- Comprehensive health and mental well-being support
- Enhanced parental leave
Please see our Benefits Booklet to find out more.
What You’ll Be Doing
PR & Media Relations
- Supporting the day-to-day delivery of digital PR campaigns across a range of exciting client accounts
- Researching trends, consumer insights and news opportunities to help shape creative campaign ideas designed to earn high-quality online coverage
- Building relationships with journalists, media contacts, publishers and relevant industry stakeholders
- Writing press releases, thought leadership articles, media alerts and reactive commentary opportunities that help brands join relevant conversations
- Supporting outreach activity to secure meaningful coverage across national, regional, consumer, trade and online publications
- Supporting fast-paced reactive PR activity and newsjacking opportunities, helping turn breaking news and trending moments into timely media opportunities for clients
- Assisting with creative campaign ideation, helping develop stories and angles that generate media attention and improve brand visibility online
- Helping execute digital PR activity that supports wider brand growth objectives, including improving online authority and increasing visibility in search and AI/LLMS
- Monitoring media coverage, backlink performance and campaign results, helping report on the impact and success of activity delivered
- Keeping up with the news agenda, cultural moments and emerging trends to identify proactive opportunities for clients
- Supporting campaign reporting by tracking coverage, measuring results and understanding how PR activity contributes to wider digital performance
Social & Influencer Activity
- While this role will initially support our growing PR team, as part of an integrated PR, Social & Influencer department you’ll also have opportunities to gain hands-on experience across social media and influencer activity, building a broad skillset across the digital landscape.
- Supporting the delivery of influencer campaigns from research and outreach through to campaign execution
- Helping identify creators and influencers who align with client audiences and campaign objectives
- Assisting with influencer communication, relationship management and campaign coordination
- Supporting social media content planning and helping spot emerging platform trends and opportunities
- Contributing ideas for social-first campaigns that help brands stay culturally relevant and drive engagement
- Helping analyse campaign performance across social and influencer activity
Creative Campaign Support
- Getting involved in campaign brainstorms and helping generate fresh creative ideas for clients
- Supporting integrated campaigns that combine PR, influencer and social media activity
- Assisting with content creation across campaigns, helping develop engaging written, visual and social-first content for both client activity and outreach
- Helping shape creative campaign concepts designed to capture attention and drive online conversation
- Monitoring cultural trends, social conversations and industry news to inspire new campaign thinking
- Working collaboratively with wider teams including creative, strategy, paid media and digital specialists to deliver integrated campaigns
Learning & Development
- Learning directly from experienced PR, social and influencer specialists who will support your growth
- Developing an understanding of how integrated communications campaigns are built from start to finish
- Building confidence managing client communications and contributing to campaign strategy
- Developing expertise across media relations, influencer marketing and social media strategy
Who You Are
- A Strong Communicator: You enjoy writing, feel like it’s a personal strength and you have strong attention to detail. You’re confident communicating with different people and enjoy building relationships. You understand the importance of great storytelling and know what makes people pay attention.
- Curious About Culture: You’re naturally interested in brands, media, social media and the way trends shape conversations. You spend time online and understand how platforms like Instagram, TikTok, LinkedIn, YouTube, reddit etc. influence culture. You enjoy spotting emerging trends and understanding what audiences engage with.
- Creative & Proactive: You love coming up with ideas and thinking creatively. You’re naturally organised and comfortable juggling multiple projects at once. You’re someone who takes initiative and enjoys being part of a fast-moving environment.
- Ready To Grow: You’re looking to build a career in digital marketing across PR, communications, social media or influencer marketing. You’re excited to learn from experienced specialists and develop your skills quickly. You’re ambitious, curious and ready to throw yourself into agency life.
Previous internships or relevant experience in PR, communications, marketing or social media is beneficial, but we’re also looking for the right attitude, curiosity and ambition.
Flexible working at Impression without losing team connections. We love the focus of deep work at home, but we value team connections just as much. That’s why we practice a hybrid model with a minimum of one purposeful Pulse Day in the office per week to catch up and collaborate.
What makes us different: We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, our benefits make us stand out as a great employer. To view all our benefits read our Benefits Booklet.
Diversity, Equity & Inclusion: We're listening and we're learning. We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same. We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.
Strictly no recruitment agencies.
PR & Social Executive in Manchester employer: Impression
Impression Digital is an exceptional employer for those starting their career in digital communications, offering a vibrant work culture that prioritises employee well-being and growth. With a 4.5-day working week, transparent career progression, and comprehensive health support, employees are encouraged to thrive both personally and professionally. The collaborative environment fosters creativity and innovation, making it an ideal place for individuals eager to learn and make a meaningful impact in the world of PR and social media.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Social Executive in Manchester
✨Dive Into Local Networking Events
Public relations is all about relationships, so get your face out there! Attend local PR events, workshops, and networking meetups. These gatherings are golden opportunities to meet industry professionals, learn about the latest trends, and even score an insider tip about an open position at companies like Impression.
✨Show Off Your Writing Skills
Creating a strong writing portfolio is essential in PR. Start a blog, contribute to local magazines, or even pitch ideas to online platforms. When you apply for entry-level roles, having visible samples of your work will set you apart and give you something impressive to discuss during interviews at places like Impression.
✨Tap Into University Resources
If you're still in university or are a recent grad, don’t overlook the career services offered there! They often have direct connections with PR firms and can help you find internships or entry-level positions. Keep an eye out for job fairs as well—it’s a great way to meet recruiters face-to-face.
✨Use Social Media for Visibility
Leverage platforms like Twitter and LinkedIn to showcase your interest in PR. Follow industry leaders, engage with their content, and don’t hesitate to share your insights. Being active in these spaces can catch the eye of companies like Impression, turning your online presence into a potential job opportunity!
We think you need these skills to ace PR & Social Executive in Manchester
Some tips for your application 🫡
Show Off Your Writing Skills:In public relations, clear and persuasive writing is key! Make sure your CV and cover letter are not only polished but also reflect your ability to communicate effectively. Consider including a writing sample, like a press release or a blog post, to showcase your style and skills.
Tailor Your Experience to PR:Even if you’re just starting out, your previous experiences can shine! Highlight any internships, volunteer roles, or projects where you engaged with media or managed communications. This will show us at Impression that you already understand some basics of PR.
Demonstrate Your Passion for the Industry:We love to see genuine interest! Use your cover letter to express why you’re excited about public relations and why you'd love to work at Impression. Mention any relevant courses, readings, or events that have inspired you—it'll help us see your commitment to the field!
Be Ready for the Digital Angle:PR today is very much intertwined with digital platforms. Consider sharing links to your social media profiles or any online engagements you’ve had (like managing a campaign or writing articles). This adds a dynamic element to your application, showing us you're attuned to modern PR practices!
How to prepare for a job interview at Impression
✨Craft Your Personal Brand Story
In public relations, your personal narrative matters! Think about how your experiences, even if they’re limited, shape your understanding of brand communication. Prepare a concise story that showcases your passion for PR, perhaps how you handled a group project or any relevant internship experience—this will highlight your potential to connect with audiences.
✨Get Familiar with PR Tools
As an entry-level candidate, you might not be expected to know everything, but showing familiarity with tools like Hootsuite or Canva can set you apart. Have a couple of examples ready where you used such tools in your university projects or internships. It shows you're not just enthusiastic but also prepared to dive right into the practical side of things.
✨Know the Latest Trends in PR
Make sure you're up-to-date with current events and major brand campaigns. Be prepared to discuss a few recent PR campaigns that caught your eye and why they were effective. This demonstrates your genuine interest in the field and your ability to think critically—big plus points for us in PR!
✨Prepare for Hypothetical Scenarios
You may face some scenario-based questions during your interview. Get ready to discuss how you would handle specific PR crises or how you would launch a campaign for a new product. Practising these types of questions can help you articulate your thought process clearly and show your problem-solving skills to Impression.
