Senior Strategist - Paid Search in London

We’re looking for a Senior Strategist to join our team and become the true "Channel Owner" for some of our most exciting and critical Paid Search accounts. This role is a fantastic opportunity for an experienced PPC expert who is ready to take on complex, higher-value accounts (typically Tier 1) within a highly supportive and collaborative environment.

The Role:

At Impression, your role is about so much more than standard account management. You’ll be a key driver of commercial growth, helping us unlock new opportunities for our flagship clients, while also playing a huge part in shaping our wider Paid Search offering. We want to hear your ideas - whether that’s testing new methodologies, building better processes, or helping us continually evolve how we deliver industry-leading work. We’re looking for someone who loves the craft of Paid Search. We want you to challenge the status quo, and we’ll give you the backing, trust, and resources to drive superior client results through relentless experimentation. You'll take proud ownership of your portfolio, acting as a technical pioneer and a leader. Most importantly, we believe that Impression is the perfect place to learn. We are deeply committed to your growth, and we'll provide the tailored training and mentorship you need to flourish within this role.

What we're looking for:

• The Craft: Innovation, Technology & Experimentation
• Technical Mastery: You will drive results through technology, moving beyond standard platform levers to implement advanced solutions (like custom scripting, feed engineering, offline conversion tracking, and value-based bidding).
• Challenging Best Practice: You will actively question platform defaults and legacy industry norms, designing and executing rigorous experimentation roadmaps to uncover those incremental performance gains.
• Algorithmic Advantage: You will act as the architect of the data going into the platforms, ensuring smart bidding algorithms are trained on the most sophisticated, commercially valuable business data available.
• Account Leadership & Ownership
• The Channel Owner: You will be the primary Channel Owner for complex accounts, taking full, proud responsibility for the end-to-end client lifecycle.
• Quality Assurance: You'll provide QA oversight across your portfolio, making sure our output meets Impression's high standards before it reaches the client.
• Long-Term Roadmapping: You'll create, maintain, and adapt channel strategies for up to 12-month cycles, ensuring your accounts are always moving toward a long-term vision of innovation and growth.
• Strategic Reporting: You will elevate reporting from simple data extraction to a compelling commercial narrative, delivering effective insights during your business reviews.
• Escalation Management: With our full support, you will confidently navigate client escalations when necessary, diagnosing performance issues and steering accounts back to health.
• Strategy, Service Evolution & Commercial Growth
• Service Shaping: We value your voice. You’ll actively contribute to the evolution of the department, identifying process improvements and helping us define what our "best-in-class" service looks like.
• Proactive Expansion: You will proactively spot and flag growth opportunities, strategising ways to scale client investment and increase our commercial footprint.
• Pitching & Acquisition: You will help drive agency growth by producing pitching materials and joining us to win exciting new enterprise business.
• Team Coordination & Mentorship
• Orchestration & Delegation: You will effectively plan tasks, delegating work through the delivery team based on available resources.
• People Mentorship: As a thought leader in your field, you will coach junior team members to adopt your experimentation-led mindset. You'll share your work and, at times, help to upskill the whole department by leveraging your experience and client examples to showcase what’s worked well.

About You

• An Innovative Craftsman: You are obsessed with the mechanics of Paid Search. You naturally gravitate toward beta features, new technologies, and complex problem-solving.
• A Commercial Driver: You are commercially astute and growth-minded, constantly looking for ways to scale client accounts and improve the agency's offering.
• An Autonomous Owner: You use your initiative on the day-to-day management, acting as the definitive problem solver for your accounts.
• A Master Orchestrator: You demonstrate excellent planning and organising skills, allowing you to manage complex Tier 1 accounts while simultaneously guiding and supporting your team.

Flexible working at Impression without losing team connections

We love the focus of deep work at home, but we value team connections just as much. That’s why we practice a hybrid model with a minimum of one purposeful Pulse Day in the office per week to catch up and collaborate. To maximise our time together, the Paid teams head into the office on Wednesdays. Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you're able to travel into the office when necessary.

Diversity, Equity & Inclusion

We're listening, and we're learning... We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same. We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies

Strictly no recruitment agencies.

Impression was recently ranked fourth in the UK's Best Workplaces™ for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work-life balance for our team. As a successful candidate, you will be given a clear progression path. We want rising talent to grow with us, and you'll have ample opportunity to progress to the next level. We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. We offer many benefits, including a 4.5-day working week, flexible hybrid working options, and enhanced leave, to name a few.