Senior Paid Media Strategist

Impression Digital is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester. Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

We’re looking for an ambitious Senior Paid Media Strategist to join the team and help us continue to deliver award-winning results for our clients. Impression were recently ranked fourth in UK's Best Workplaces™ for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work‑life balance for our team. As a successful candidate, you will be given a clear progression path. We want talent to grow with us and there is ample opportunity for you to progress to the next level. We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®.

The Role: We’re looking for a Senior Strategist to join our team and become the "Account Owner" for some of our most exciting and critical Paid Media accounts. This role is a fantastic opportunity for an experienced digital expert who is ready to take on complex, higher‑value accounts (typically Tier 1) within a highly supportive and collaborative environment. This is a dynamic, dual-discipline role spanning both Paid Search and Paid Social. While your day‑to‑day focus will naturally flex depending on specific client needs, our goal is to align you with integrated accounts that run both channels, empowering you to build cohesive, cross‑platform strategies from the ground up.

At Impression, your role is about so much more than standard account management. You’ll be a key driver of commercial growth, helping us unlock new opportunities for our flagship clients, while also playing a huge part in shaping our wider Paid Media offering. We want to hear your ideas - whether that’s testing new methodologies, building better cross‑channel processes, or helping us continually evolve how we deliver industry‑leading work. We’re looking for someone who loves the craft of Paid Media. We want you to challenge the status quo, and we’ll give you the backing, trust, and resources to drive superior client results through relentless experimentation. You'll take proud ownership of your portfolio, acting as a technical pioneer, a multi‑channel strategist, and a leader. Most importantly, we believe that Impression is the perfect place to learn. We are deeply committed to your growth, and we’ll provide the tailored training and mentorship you need to flourish within this role.

Key Responsibilities:

• The Craft: Innovation, Technology & Experimentation
• Cross-Channel Synergy: You will design and activate integrated strategies across both Paid Search and Paid Social, expertly understanding how to use the platforms to not only generate demand, but to capture it.
• Technical Mastery: You will drive results through technology, moving beyond standard platform levers to implement advanced solutions across networks (like custom scripting, feed engineering, advanced creative signalling, offline conversion tracking, and value-based bidding).
• Challenging Best Practice: You will actively question platform defaults and legacy industry norms, designing and executing rigorous experimentation roadmaps to uncover those incremental performance gains.
• Algorithmic Advantage: You will act as the architect of the data going into the platforms, ensuring both smart bidding and social delivery algorithms are trained on the most sophisticated, commercially valuable business data available.

• Account Leadership & Ownership
• The Multi-Channel Owner: You will be the primary lead for complex accounts, taking full, proud responsibility for the end-to-end client lifecycle across their Paid Media mix.
• Quality Assurance: You’ll provide QA oversight across your portfolio, making sure our output meets Impression’s high standards before it reaches the client.
• Long-Term Roadmapping: You’ll create, maintain, and adapt channel strategies for up to 12-month cycles, ensuring your accounts are always moving toward a long-term vision of innovation and growth.
• Strategic Reporting.