At a Glance
- Tasks: Kick-start your career by creating impactful digital PR campaigns and engaging with brands.
- Company: Join a dynamic team at Impression Digital, a leader in integrated PR and social media.
- Benefits: Enjoy a 4.5-day work week, health support, and transparent career progression.
- Other info: Hands-on experience with diverse projects and a supportive team environment.
- Why this job: Dive into the exciting world of digital communications and storytelling for major brands.
- Qualifications: Eager to learn, culturally aware, and passionate about digital trends.
The predicted salary is between 25500 - 25500 £ per year.
As we continue building one of the most exciting integrated PR, social and influencer offerings in the industry, we’re looking for someone at the beginning of their career who is hungry to learn, eager to get stuck in and excited by the digital world of brands, culture and storytelling. This is a brilliant opportunity for someone looking to kick‑start their career in digital communications, gaining hands‑on experience creating campaigns designed to earn online attention, build brand visibility and drive real impact.
You’ll work alongside a talented team of specialists delivering creative digital PR campaigns that land meaningful coverage, spark conversations and help brands show up where audiences are already paying attention — with opportunities to build experience across social media and influencer activity too. No two days will look the same. One day you could be pitching a journalist, the next supporting an influencer campaign, helping shape social content ideas, spotting trends online or contributing to creative campaign brainstorms for major brands.
If you’re naturally curious, switched on culturally and excited by how brands show up online — we’d love to hear from you.
Salary: £25.5k + (DoE)
At Impression, we believe our people are our greatest asset. That's why we co‑create our benefits package alongside our team to support your well‑being, lifestyle, and career growth. Here is a snapshot of what you can expect when you work with us:
- 4.5 day working week
- Transparent career and salary progression
- Comprehensive health and mental well‑being support
- Enhanced parental leave
What You’ll Be Doing
PR & Media Relations
- Supporting the day‑to‑day delivery of digital PR campaigns across a range of exciting client accounts
- Researching trends, consumer insights and news opportunities to help shape creative campaign ideas designed to earn high‑quality online coverage
- Building relationships with journalists, media contacts, publishers and relevant industry stakeholders
- Writing press releases, thought leadership articles, media alerts and reactive commentary opportunities that help brands join relevant conversations
- Supporting outreach activity to secure meaningful coverage across national, regional, consumer, trade and online publications
- Supporting fast‑paced reactive PR activity and newsjacking opportunities, helping turn breaking news and trending moments into timely media opportunities for clients
- Assisting with creative campaign ideation, helping develop stories and angles that generate media attention and improve brand visibility online
- Helping execute digital PR activity that supports wider brand growth objectives, including improving online authority and increasing visibility in search and AI/LLMs
- Monitoring media coverage, backlink performance and campaign results, helping report on the impact and success of activity delivered
- Keeping up with the news agenda, cultural moments and emerging trends to identify proactive opportunities for clients
- Supporting campaign reporting by tracking coverage, measuring results and understanding how PR activity contributes to wider digital performance
Social & Influencer Activity
- While this role will initially support our growing PR team, as part of an integrated PR, Social & Influencer department you’ll also have opportunities to gain hands‑on experience across social media and influencer activity, building a broad skillset across the digital landscape.
- Supporting the delivery of influencer campaigns from research and outreach through to campaign execution
- Helping identify creators and influencers who align with client audiences and campaign objectives
- Assisting with influencer communication, relationship management and campaign coordination
PR & Social Executive Manchester, Nottingham · employer: Impression Digital Limited
At Impression Digital, we pride ourselves on being an exceptional employer that values the growth and well-being of our team members. With a 4.5-day working week, transparent career progression, and a collaborative work culture, we empower our employees to thrive in their roles while gaining invaluable hands-on experience in digital communications. Located in vibrant Manchester, our dynamic environment fosters creativity and innovation, making it an ideal place for those eager to kick-start their careers in PR and social media.
Contact Details:
Impression Digital Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PR & Social Executive Manchester, Nottingham ·
✨Dive Into Local Networking Events
Public relations is all about relationships, so get your face out there! Attend local PR events, workshops, and networking meetups. These gatherings are golden opportunities to meet industry professionals, learn about the latest trends, and even score an insider tip about an open position at companies like Impression Digital Limited.
✨Show Off Your Writing Skills
Creating a strong writing portfolio is essential in PR. Start a blog, contribute to local magazines, or even pitch ideas to online platforms. When you apply for entry-level roles, having visible samples of your work will set you apart and give you something impressive to discuss during interviews at places like Impression Digital Limited.
✨Tap Into University Resources
If you're still in university or are a recent grad, don’t overlook the career services offered there! They often have direct connections with PR firms and can help you find internships or entry-level positions. Keep an eye out for job fairs as well—it’s a great way to meet recruiters face-to-face.
✨Use Social Media for Visibility
Leverage platforms like Twitter and LinkedIn to showcase your interest in PR. Follow industry leaders, engage with their content, and don’t hesitate to share your insights. Being active in these spaces can catch the eye of companies like Impression Digital Limited, turning your online presence into a potential job opportunity!
We think you need these skills to ace PR & Social Executive Manchester, Nottingham ·
Some tips for your application 🫡
Show Off Your Writing Skills:In public relations, clear and persuasive writing is key! Make sure your CV and cover letter are not only polished but also reflect your ability to communicate effectively. Consider including a writing sample, like a press release or a blog post, to showcase your style and skills.
Tailor Your Experience to PR:Even if you’re just starting out, your previous experiences can shine! Highlight any internships, volunteer roles, or projects where you engaged with media or managed communications. This will show us at Impression Digital Limited that you already understand some basics of PR.
Demonstrate Your Passion for the Industry:We love to see genuine interest! Use your cover letter to express why you’re excited about public relations and why you'd love to work at Impression Digital Limited. Mention any relevant courses, readings, or events that have inspired you—it'll help us see your commitment to the field!
Be Ready for the Digital Angle:PR today is very much intertwined with digital platforms. Consider sharing links to your social media profiles or any online engagements you’ve had (like managing a campaign or writing articles). This adds a dynamic element to your application, showing us you're attuned to modern PR practices!
How to prepare for a job interview at Impression Digital Limited
✨Craft Your Personal Brand Story
In public relations, your personal narrative matters! Think about how your experiences, even if they’re limited, shape your understanding of brand communication. Prepare a concise story that showcases your passion for PR, perhaps how you handled a group project or any relevant internship experience—this will highlight your potential to connect with audiences.
✨Get Familiar with PR Tools
As an entry-level candidate, you might not be expected to know everything, but showing familiarity with tools like Hootsuite or Canva can set you apart. Have a couple of examples ready where you used such tools in your university projects or internships. It shows you're not just enthusiastic but also prepared to dive right into the practical side of things.
✨Know the Latest Trends in PR
Make sure you're up-to-date with current events and major brand campaigns. Be prepared to discuss a few recent PR campaigns that caught your eye and why they were effective. This demonstrates your genuine interest in the field and your ability to think critically—big plus points for us in PR!
✨Prepare for Hypothetical Scenarios
You may face some scenario-based questions during your interview. Get ready to discuss how you would handle specific PR crises or how you would launch a campaign for a new product. Practising these types of questions can help you articulate your thought process clearly and show your problem-solving skills to Impression Digital Limited.
