At a Glance
- Tasks: Manage and optimise Paid Media campaigns for top clients, driving growth and innovation.
- Company: Award-winning digital agency known for its flexible work culture and employee wellbeing.
- Benefits: Enjoy a 4.5 day work week, hybrid working options, and enhanced leave.
- Other info: Collaborative environment with clear progression paths and a focus on team connections.
- Why this job: Join a dynamic team and make a real impact in the world of PPC.
- Qualifications: 2+ years in Paid Media with strong Google Ads skills and a passion for data.
The predicted salary is between 52650 - 64350 £ per year.
We're looking for an ambitious Paid Media Strategist to join the team and help us continue to deliver award-winning results for our clients. Impression were recently ranked fourth in UK's Best Workplaces™ for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work-life balance for our team. As a successful candidate, you will be given a clear progression path. We want rising talent to grow with us and there is ample opportunity for you to progress to the next level. We are also very proud to have been listed on the "Flexa 100" Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. We offer many benefits including the 4.5 day working week, flexible hybrid working options and enhanced leave to name but a few.
Who are you?
- You have at least 2 years experience managing high performance Paid Media campaigns, with a focus on Search and/or Shopping.
- You’ve been involved in scaling accounts through hands-on optimisation, and are beginning to take on elements of Paid Media strategy.
- You are an engaging, confident communicator, with experience presenting results and updates to key client stakeholders.
- You have an appreciation for the craft of PPC, with an advanced understanding of Google Ads (Search, Shopping and Display).
- You’re fluent in all things spreadsheets, and have a fondness for investigation through data.
- You enjoy working with others as a part of a team, and want to continue working in a collaborative environment to meet shared goals.
- Experience with SA360 / Kenshoo is a bonus to manage PPC campaigns - but your commitment to learning means that you’re constantly trying new tools and features.
What will you be doing?
- Working as part of a team to manage, optimise, and drive continuous growth through Paid Search and Shopping on some of our biggest accounts.
- Taking ownership of the entire client life-cycle for some of our small-medium accounts; devising strategy, building campaigns, optimising for growth, sharing results.
- Ensuring proactive delivery of PPC performance, escalating account issues to your team lead and working together to solve challenging problems.
- Innovating and always trying to find a 'better way' of delivering great results for your clients, whether that be through campaign testing, scripting, or recommending new channels etc.
- Working closely with our amazing clients, building productive relationships in order to deliver the best performance for their businesses.
- Challenging yourself, your team, and your clients to ensure we're always collectively driving in the same direction whilst being respectful, fair, and focused on results as we do it.
- Getting involved with new business pitching, showcasing your expert knowledge to receptive prospects.
Flexible working at Impression without losing team connections. We love the focus of deep work at home, but we value team connections just as much. That's why we practice a hybrid model with a minimum of one purposeful Pulse Day in the office per week to catch up and collaborate. To maximise our time together, the Paid teams head into the office on Wednesdays.
Our benefits: We are proud to offer a comprehensive benefits package that is thoughtfully designed, flexible, and developed in direct collaboration with our employees. To view all our benefits read our Benefits Booklet.
PPC Strategist - Expression of Interest employer: Impression Digital Limited
Impression Digital is an exceptional employer that prioritises employee wellbeing and professional growth, offering a flexible hybrid working environment and a 4.5-day work week. With a strong commitment to diversity, equity, and inclusion, employees benefit from comprehensive support such as private medical insurance, enhanced parental leave, and opportunities for continuous learning. Join a dynamic team in a vibrant location where your contributions are valued, and you can thrive both personally and professionally.
Contact Details:
Impression Digital Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PPC Strategist - Expression of Interest
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Impression Digital Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Impression Digital Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Impression Digital Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Impression Digital Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Strategist - Expression of Interest
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Impression Digital Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Impression Digital Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Impression Digital Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Impression Digital Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Impression Digital Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Impression Digital Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
