Head of Marketing

Impression Digital

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester.

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on another year of accelerated growth we’re looking for a Head of Marketing to help us lead the charge.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

Job Summary

The Head of Marketing / Marketing Director is a pivotal position within the management team, responsible for developing and managing Impression’s marketing strategy. They report to and work closely with the Commercial Director to drive business growth.

This is a varied role and touches on various aspects of the agency, however, the primary focus will be to drive growth through the agency through a broad range of marketing activities. The Head of Marketing / Marketing Director is responsible for crafting activities and campaigns to reach and connect with Impression’s target prospects and drive high-value opportunities for the growth team.

This is a dynamic, strategic and demanding position and one that is vital to achieving the agency’s growth ambitions.

Department Responsibilities

• The design and development of ‘Impression’s annual marketing strategy’, which drives the right volume of high-value leads for the new business team
• Collaborate with department heads to create and deliver nine bespoke product marketing plans to effectively promote each of our core service lines, holding each department accountable for delivering against their plan
• Own value marketing performance data and make strategic investment decisions to grow Impression profitably
• Create, own and report against Impression’s annual marketing budget, ensuring value is delivered through any investments made
• Ensure that Impression is positioned as a strategic agency partner through award wins, thought leadership content, events, white papers and webinars
• Work with the People Director to ensure Impression’s value proposition is known across the industry and supports new talent acquisition
• Evolve and maintain Impression\’s brand, visual identity, and key messaging, ensuring consistency and impact across all touchpoints
• Have solid commercial awareness and understanding of Impression’s business model and how you and your team add value to the company, and the part you play in driving retention, growth and profit
• Maintain extensive knowledge of the performance marketing landscape, key competitors and industry trends
• Plan, organise and deliver Impression’s events schedule to drive leads and position the agency as an expert in its field. This includes roundtables, workshops, networking and private dining events
• Foster and manage relationships with key external stakeholders to lead the coordination of successful marketing events.
• Work in partnership with the Head of Growth to manage Impression’s outbound strategy and maintain an industry-leading pitch to conversion rate

Team responsibilities

• Ensure the marketing department is well-resourced and within a managed budget
• Ensure effective output from your direct team and the marketing output from the entire agency
• Ensure all OKRs set at management team level are met through the effective development and management of your team
• Nurture a culture of open, candid communication with all team members (both in your team and across the agency) feeling valued
• Be a true leader, demonstrating and sharing expertise across your team and the wider agency
• Ensure the marketing team have development plans, including up-to-date objectives, with team members developing and progressing
• Own department recruitment: planning resource and structures based on forecast sales and team development

Not ticking all the boxes? Don\’t worry, here at Impression we promote a culture of learning and development so we’ll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

Salary

Salary from £50K depending on experience (+£6k London Weighting if you live in the Greater London area)

Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you’re able to travel into the office when necessary.

What makes us different

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Join us on our high-growth journey and be part of a culture that prioritises your health, wellbeing and personal development.

Alongside our amazing culture, here\’s what else makes us standout as a great employer:

• Flexible, hybrid working options – as per ways of working charter
• 4.5 day working week (Friday afternoons off, all year round)
• Private medical insurance with access to EAP
• Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
• Enhanced sick pay
• Access to OpenUp, a virtual therapy platform
• Enhanced parental leave
• 28 days annual leave, plus bank holiday
• Life leave – when something unexpected happens in your life and you need some paid leave
• Pregnancy loss and parental bereavement leave
• Compassionate leave
• Eye‑care vouchers
• Opportunity to save on and spread the cost of new tech through Techscheme
• Travel to work scheme
• Railcard salary sacrifice scheme
• Budget for books, tools and software
• A full social calendar
• Summer and Christmas party (off‑site)
• Chance to attend national and international conferences
• Top Apple equipment to use at work
• Savings on bikes and accessories through Cyclescheme
• Contributory pension scheme
• The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks

Diversity, Equity & Inclusion

We’re listening and we’re learning. We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio‑economic backgrounds and sexualities at the events, panels and discussions we run.

Strictly no recruitment agencies

Strictly no recruitment agencies