Client Partner

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester. We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on another year of accelerated growth we’re looking for a Client Partner to help us lead the charge. Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential. Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

Job Summary

As a Client Partner, you will be the lead for Impression’s largest and most complex clients, ensuring their success by combining your expertise in performance marketing with exceptional client relationship management. You will serve as the client's advocate within Impression, guiding teams to deliver outstanding results that align with business objectives. Your role will require a strong grasp of the entire performance marketing ecosystem, including PPC, Paid Social, Programmatic, SEO, Content Marketing, Digital PR, Influencer Marketing, CRO, CRM and Creative whilst understanding the relationship that Data & Technology has on a client’s success. You’ll work closely with C-suite and senior decision-makers, building trust, identifying opportunities for growth, and ensuring Impression remains an indispensable partner to their business. You will proactively identify risks, navigate performance challenges, and lead teams to deliver a seamless and high-impact client experience. Additionally, you will play a crucial role in Impression’s growth by driving client retention, upselling and cross-selling value-added services, and ensuring the profitability of your accounts. As a leader, you’ll also mentor junior team members, fostering a high-performance culture internally while upholding Impression’s reputation for excellence.

Responsibilities

• Own and Develop Client Relationships – Establish and maintain strong relationships with key stakeholders, including C-suite executives, adapting communication to different levels of seniority.
• Drive Client Success & Performance – Work closely with delivery teams and the Client Success team to shape and execute industry-leading strategies that meet and exceed client objectives.
• Proactively Identify & Solve Challenges – Spot performance risks before they arise, working with internal teams to implement solutions that maintain and improve results.
• Lead & Inspire Account Teams – Direct and motivate cross-functional teams, ensuring alignment with client goals and maintaining high levels of engagement and accountability.
• Commercial Growth & Profitability – Strategically manage budgets, optimize performance, and identify growth opportunities through upselling and cross-selling Impression’s services.
• Market & Industry Insight – Stay informed on industry trends, competitor activity, and market dynamics to provide clients with valuable strategic recommendations.
• Internal Training & Mentorship – Share expertise across the business by mentoring junior team members and delivering internal training to elevate client service standards.

Experience Required

• Proven experience as an Account Director or Client Director managing multi-channel enterprise-level accounts with annual agency fees of £500k+.
• Deep understanding of performance marketing, including PPC, Paid Social, Programmatic, SEO, Content Marketing, Digital PR, Influencer Marketing, CRO, CRM & Performance Creative.
• Demonstrated success in building and maintaining relationships with C-suite and senior stakeholders.
• Experience leading multi-team client accounts, ensuring seamless collaboration and execution.
• Strong track record in retaining, growing, and optimizing high-value client accounts.
• Proficiency in analytics and data tools such as Google Analytics, Adobe Analytics, SEMrush, SimilarWeb.
• Ability to translate data into actionable insights, tailoring communication for different technical levels.
• Experience in managing and resolving client escalations, providing strategic solutions to performance challenges.
• Experience collaborating with external agency partners to drive integrated marketing success.

Skills Required

• Exceptional Communication & Influence – Ability to engage, persuade, and manage expectations across different client levels.
• Strategic Thinking & Problem Solving – Strong ability to anticipate challenges and implement solutions proactively.
• Data-Driven Decision Making – Comfortable analyzing and interpreting complex performance data to drive results.
• Leadership & Team Management – Ability to inspire, mentor, and drive accountability within client account teams.
• Commercial Acumen – Strong understanding of agency and client-side commercial drivers to optimize account profitability.
• Presentation & Storytelling – Able to craft compelling narratives around performance insights and strategy recommendations.
• Proactive & Resilient – A self-starter with the ability to manage multiple high-profile projects while maintaining exceptional service levels.

This role is ideal for a strategic and commercially driven leader who thrives in a fast-paced performance marketing environment. If you have the expertise, passion, and ambition to drive client success, we’d love to hear from you.

Diversity, Equity & Inclusion

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.