Marketing Director in City of London

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester. We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on another year of accelerated growth, we’re looking for a Marketing Director to help us lead the charge.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential. Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

Job Summary

The Marketing Director is a senior level, strategic position responsible for shaping and leading Impression's global B2B marketing strategy, driving significant expansion, and enhancing our competitive positioning. Reporting directly to and working in partnership with the Commercial Director, this role is crucial to accelerating the business's international growth ambitions, specifically targeting new market entry, such as the US.

The primary focus will be to create and execute a global marketing strategy that delivers a high-value, sustainable pipeline of opportunities for the Growth Team. This position requires deep expertise in B2B marketing, market positioning, performance marketing, and proven leadership in a fast-paced agency environment.

Core Responsibilities

• Strategic Leadership & Global Market Expansion

• Global Strategy & Positioning: Define and own Impression's global B2B marketing strategy, positioning, and narrative to ensure market competitiveness and relevance in core and new markets, with a critical focus on US market entry and growth.
• Business Proposition Development: Partner with the Leadership Team to continuously refine and shape Impression’s service offering, product proposition, and pricing structure to ensure the business remains competitive, innovative, and aligned with global market demands.
• Pipeline & Revenue Generation: Establish a world-class demand generation engine, accountable for a demonstrable track record of growing the marketing-attributed pipeline for the B2B business and consistently hitting ambitious targets.
• Market Intelligence & Competitiveness: Maintain expert knowledge of the global performance marketing landscape, key competitors (especially in new markets), and ongoing market shifts, advising the Leadership Team on strategic pivots and investment decisions.
• Thought Leadership & Authority: Ensure Impression is positioned as a leading global strategic growth partner through high-level industry contributions, award wins, and published thought leadership (whitepapers, webinars) tailored for a global B2B audience.

• Leadership: Act as a true leader, demonstrating and sharing global marketing expertise and strategic foresight to the wider business, and direct reports.
• Team Development & Structure: Own the development and growth of the Marketing Department. This includes ensuring the team is structured, resourced, and budgeted to meet global strategic goals and consistently developing team members into high-performing B2B marketers.
• Budget Ownership: Create, own, and report against the global marketing budget, ensuring maximum value and profitable return on investment for all marketing expenditure across all operational territories.
• Inter-Departmental Influence: Influence and hold the wider management team and department heads accountable for aligning their service roadmaps and marketing activities with the core global strategy and brand standards.
• Talent Attraction: Work closely with the People Director to champion Impression's employee value proposition globally, supporting the attraction of high-quality, international talent.

Not ticking all the boxes? Don’t worry, here at Impression we promote a culture of learning and development so we’ll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

Salary from £64,900 depending on experience (+£6k London Weighting if you live in the Greater London area). Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you’re able to travel into the office when necessary.

What makes us different

• Flexible, hybrid working options - as per ways of working charter
• 4.5 day working week (Friday afternoons off, all year round)
• Private medical insurance with access to EAP
• Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
• Enhanced sick pay
• Access to OpenUp, a virtual therapy platform
• Enhanced parental leave
• 28 days annual leave, plus bank holiday
• Life leave – when something unexpected happens in your life and you need some paid leave
• Pregnancy loss and parental bereavement leave
• Compassionate leave
• Eye-care vouchers
• Opportunity to save on and spread the cost of new tech through Techscheme
• Travel to work scheme
• Railcard salary sacrifice scheme
• Budget for books, tools and software
• A full social calendar
• Summer and Christmas party (off-site)
• Chance to attend national and international conferences
• Top Apple equipment to use at work
• Savings on bikes and accessories through Cyclescheme
• Contributory pension scheme
• The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks

Diversity, Equity & Inclusion

We’re listening and we’re learning. We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Strictly no recruitment agencies.