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For Companies At a Glance
- Tasks: Create and manage engaging social media content for the UK market.
- Company: Join Impress, Europe's leading health-tech innovator revolutionising orthodontics.
- Benefits: Gain valuable experience in a dynamic environment with a creative team.
- Why this job: Be the face of Impress UK and drive impressive engagement on social platforms.
- Qualifications: 3+ years in social media management and a passion for storytelling.
- Other info: Opportunity to work with cutting-edge technology and make a real impact.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join Impress – Europe’s Leading Health-Tech Innovator! We are the largest chain of orthodontic clinics with fully digital processes in Europe. We have revolutionized the invisible orthodontic sector with the best team of professionals specialized in making people smile and using the latest technology for the diagnosis, treatment, and follow-up of all cases.
What You’ll Do
- Social Media Strategy & Campaign Activation
- Collaborate with the global social media manager to develop and localize a social media calendar aligned with UK market goals.
- Take ownership of the UK social media account execution, including scheduling, posting, and monitoring content performance across platforms.
- Partner with the creative team to ensure visually compelling and on-brand content across all social platforms.
- Innovate within the social space, finding new and exciting ways to engage customers via social media channels to drive awareness, conversation and community.
- Leverage data-driven insights to refine social media strategies, optimizing content for performance and engagement.
- Generate innovative campaign concepts to increase awareness, engagement and following.
- Work closely with the UK Marketing Manager and cross-functional teams to ensure social activations align with broader business objectives.
- Oversee daily engagement across social platforms, delivering timely, brand-aligned responses that foster community growth.
- Content Creation & Management
- Develop and deliver engaging, high-quality content (social posts, stories, videos, interactive formats) for both paid and organic channels, tailored to the British market.
- You will be the face of Impress UK on our social channels.
- Collaborate on content briefs and scripting, including the localization of global assets to ensure cultural relevance and brand alignment.
- Manage in-clinic content production alongside the medical team—capturing before-and-after cases, patient stories, and video/photo shoots.
- Ensure proper handling of patient agreements.
- Execute end-to-end content creation, including shooting and editing videos optimized for each platform.
- Build and maintain relationships with external content creators to manage scouting, briefing, coordination, and oversight of externally produced creatives.
- Stay ahead of cultural and digital trends to implement innovative content formats, challenges, and campaigns.
Who You Are
- Based in London and willing to travel.
- A creative storyteller with a deep understanding of social media dynamics, audience behavior, and platform-specific content strategies.
- Comfortable behind and in front of the camera.
- A social-first thinker who thrives in fast-paced environments and is passionate about pushing creative boundaries.
- Proactive and trend-savvy—you continuously seek new opportunities to activate audiences and elevate brand presence.
- Self-motivated and results-driven, with an unwavering commitment to delivering "Impressive" outcomes.
- A collaborative leader who leads by example and embraces a culture of continuous improvement.
- Never accept results lower than “Impressive”.
Your Experience
- Experience: 3+ years in social media management, content creation, or digital marketing, with a proven track record of delivering impactful campaigns.
- Expertise: Deep understanding of social media platforms (Instagram, TikTok, LinkedIn, Facebook) and emerging digital trends.
- Proven track record: Creating engaging content, both behind and in front of the camera.
- Language Skills: Native-level English (additional languages are a plus!).
- Technical Skills: Proficient in content creation tools (e.g., Canva, Adobe Suite, CapCut, Figma) and social media management platforms (e.g., Brandwatch).
- Creative Mindset: Strong eye for engaging content, with the ability to adapt strategies for different platforms and audiences.
Note: During the application process you will be required to share some examples of past content creation work. Join us and play a pivotal role in shaping the future of our brand in UK. If you’re ready to create, engage, and drive impressive results - we want to hear from you!
Social Media and Content Specialist – UK Market (Maternity Leave Cover) employer: Impress
Contact Detail:
Impress Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Content Specialist – UK Market (Maternity Leave Cover)
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure you’re following the company’s social channels and engaging with their content. This shows you’re genuinely interested and gives you a chance to understand their brand voice.
✨Tip Number 2
Bring your portfolio to life! When you apply through our website, don’t just send links—create a mini-presentation or a video showcasing your best work. Highlight campaigns that align with what Impress is doing, so they can see how you’d fit right in.
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it’s a great way to get insider info on the company culture!
✨Tip Number 4
Be ready to showcase your creativity! During interviews, be prepared to discuss innovative ideas you have for social media campaigns. Think outside the box and show how you can drive engagement and community growth for Impress!
We think you need these skills to ace Social Media and Content Specialist – UK Market (Maternity Leave Cover)
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique storytelling skills. Remember, we’re looking for someone who can bring a fresh perspective to our social media presence.
Tailor Your Content: Make sure to tailor your application to the UK market. Highlight your understanding of local trends and how you can adapt global content to resonate with British audiences. This shows us you’re not just applying anywhere, but you really want to be part of our team!
Include Past Work Examples: Don’t forget to include examples of your past content creation work! We want to see what you’ve done before, so share your best pieces that demonstrate your skills in social media management and content creation. It’s your chance to impress us!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates. Plus, it’s super easy and straightforward!
How to prepare for a job interview at Impress
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Understand their unique dynamics and how they cater to different audiences. This will show your potential employer that you’re not just familiar with social media, but that you can tailor content specifically for each platform.
✨Showcase Your Creativity
Prepare a portfolio of your past work that highlights your creativity in content creation. Include examples of engaging posts, videos, or campaigns you've developed. Be ready to discuss the thought process behind each piece and how it drove engagement or awareness, as this aligns perfectly with what Impress is looking for.
✨Stay Trend-Savvy
Research current trends in social media and digital marketing, especially those relevant to the UK market. Bring up recent campaigns or viral content during your interview to demonstrate your proactive approach and understanding of what resonates with audiences today.
✨Engage with the Brand
Familiarise yourself with Impress’s brand voice and values. During the interview, express how you would embody this in your role as the face of Impress UK on social channels. Discuss how you can contribute to building community and driving impressive results through authentic engagement.
