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- Tasks: Lead the development of travel trade and group sales strategies across five sites.
- Company: Join IWM, a transformative museum redefining how history is told and understood.
- Benefits: Enjoy collaborative work, networking opportunities, and a chance to impact visitor experiences.
- Why this job: Be part of a mission-driven organisation shaping the narrative of war and conflict.
- Qualifications: Experience in sales, relationship management, and a passion for museums and travel.
- Other info: Opportunity to work closely with diverse teams and attend trade shows.
The predicted salary is between 28800 - 42000 £ per year.
The Travel Trade & Group Sales Manager will lead on developing and delivering our group and traveltrade sales strategy across all five sites. The post holder will be responsible for growing IWM’s traveltrade, group visitor numbers and revenue through productive relationships and partnerships and supportoperational aspects of working with these markets to ensure smooth booking processes andcommunications.
In addition to working with our digital and marketing teams, this position will work closely with our Eventsand Experiences team, who design our sellable visitor products and the Admissions team, who manageoperational delivery, capacity and ticketing systems. Success will depend on close cross-teamcollaboration to maximise impact, revenue and visitor satisfaction.
It’s an exciting time to join IWM. We’re on a transformative journey, guided by a new purpose that reflectsthe evolving role of museums in today’s world. With global events continuing to shape how we understandwar and conflict, IWM’s mission – to interpret these experiences through our extraordinary collection ofover 33 million items – has never been more relevant. This is a unique opportunity to be part of anorganisation that’s redefining how history is told, remembered and understood.
In addition , your duties will include:
Strategic Development:
- Lead the development and delivery of a comprehensive travel trade and group sales strategy aligned with the museum’s commercial goals.
- Identify growth opportunities across B2B segments, including international and domestic travel trade, OTAs, FITs and group organisers.
- Develop your networks in the travel trade, group travel and museum/ visitor attraction sector to enable horizon scanning and early identification of new and emerging trends and opportunities.
- Define and track KPIs to evaluate performance and inform future planning.
Relationship Management:
- Build and maintain strong relationships with travel trade partners, including tour operators, wholesalers, destination management companies and OTAs.
- Act as the key liaison for trade and group-related enquiries and partnerships.
- Represent the museum at trade shows, fam trips and networking events to build brand awareness and develop new partnerships.
Sales & Revenue:
- Develop and sell group-friendly products and packages in collaboration with the Events and Experiences team.
- Work with the Admissions and Marketing teams to optimise pricing strategies and promotional campaigns.
- Negotiate commercial agreements and commission structures with third-party platforms and distributors.
Systems & Operations:
- Oversee the group booking systems, working towards integration with the museum’s ticketing and CRM platforms.
- Collaborate with the Admissions and Ticketing team to manage booking processes, visitor capacity and operational readiness.
- Identify and support implementation of new payment platforms and systems to enable new UK and international payment methods.
- Ensure all sales channels – internal and third-party – are aligned and delivering accurate availability, pricing and product information.
Marketing and communications:
- Assist with the content and creation of travel trade marketing materials such as product copy, images and photos, flyers, display materials and website copy.
- Support the development and ongoing maintenance of a travel trade website with regularly updated content, including texts, reviews, news, images and photos.
- Update directories and third-party information, write content and prepare imagery as appropriate.
Collaboration & Communication:
- Act as the bridge between Business Development, Events and Experiences and Admissions teams to ensure smooth product delivery and customer experience.
- Contribute to cross-departmental planning to support programming, product development and operational logistics.
- Produce regular reports and insights for senior leadership, including sales trends, partner performance and market opportunities.
For a full list of duties and the person specification (which your application will be marked against) please view the Job Description.
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Travel Trade & Group Sales Manager employer: IMPERIAL WAR MUSEUMS
Contact Detail:
IMPERIAL WAR MUSEUMS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Travel Trade & Group Sales Manager
✨Tip Number 1
Network actively within the travel trade and museum sectors. Attend industry events, trade shows, and networking opportunities to meet potential partners and gain insights into emerging trends that can benefit your strategy.
✨Tip Number 2
Familiarise yourself with the latest technologies in booking systems and CRM platforms. Understanding how these systems work will help you streamline operations and improve the customer experience, which is crucial for this role.
✨Tip Number 3
Develop a strong understanding of pricing strategies and promotional campaigns. Being able to negotiate effectively with third-party platforms and distributors will be key to maximising revenue and ensuring competitive offerings.
✨Tip Number 4
Showcase your ability to collaborate across teams. Highlight any previous experiences where you successfully worked with different departments, as this role requires close cooperation with various teams to achieve common goals.
We think you need these skills to ace Travel Trade & Group Sales Manager
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Travel Trade & Group Sales Manager position. Make sure you understand the key responsibilities and how your skills align with the requirements.
Tailor Your CV: Customise your CV to highlight relevant experience in travel trade, sales strategy, and relationship management. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the museum sector. Mention how your background in developing sales strategies and managing partnerships can contribute to IWM's goals.
Highlight Collaboration Skills: Emphasise your ability to work cross-departmentally. Provide examples of past experiences where you successfully collaborated with different teams to achieve common objectives.
How to prepare for a job interview at IMPERIAL WAR MUSEUMS
✨Know the Organisation Inside Out
Before your interview, make sure you research IWM thoroughly. Understand its mission, values, and recent developments. This will help you demonstrate your genuine interest in the role and how you can contribute to their transformative journey.
✨Showcase Your Relationship Management Skills
Since the role involves building strong relationships with travel trade partners, be prepared to discuss your previous experiences in relationship management. Share specific examples of how you've successfully developed partnerships and what strategies you used to maintain them.
✨Demonstrate Strategic Thinking
The position requires strategic development of sales initiatives. Be ready to talk about how you would identify growth opportunities and track KPIs. Consider bringing a few ideas on potential strategies that could align with IWM’s commercial goals.
✨Highlight Your Collaborative Spirit
Collaboration is key in this role, so be prepared to discuss how you've worked effectively across teams in the past. Share examples of how you’ve contributed to cross-departmental projects and how you ensure smooth communication and product delivery.
