Marketing & Brand Officer

As Marketing Officer, you will have a key role to play in achieving the marketing team’s audience growth and retention targets. With some experience of having worked in a marketing team and a solid understanding of the marketing mix and audience segmentation, you will work to support the meeting of visitor and commercial targets for all five branches, with special focus on Churchill War Rooms and HMS Belfast. You will act as a brand champion within the team, as well as project managing our work with the in-house Design team. In addition, your duties will include: Working closely with the Marketing Managers to implement, optimise and evaluate fully integrated marketing campaigns for Churchill War Rooms and HMS Belfast, to help achieve KPIs including visitor and commercial targets. Being the Marketing team’s ‘champion’ for Churchill War Rooms and HMS Belfast and building up specific organisational and historical knowledge of these sites. Work closely with the marketing team to identify and understand the key messages and target audiences for marketing and sales campaigns, responding creatively as to how we can best deliver these through earned, owned and paid channels. Acting as the key point of contact between the Design and the Marketing teams, project managing the development of new marketing creative across all campaigns. …