At a Glance
- Tasks: Craft compelling copy for brands and social channels, building engaging narratives from scratch.
- Company: Join an employee-owned agency focused on people-first communications for top brands.
- Benefits: Become a partner after 12 months, enjoy hybrid work, and receive health and wellness support.
- Other info: Enjoy regular socials and a supportive work environment that values your input.
- Why this job: Make your mark in branding while collaborating with big names like Amazon and Barclays.
- Qualifications: Passion for copywriting, strong understanding of brand voice, and creativity in campaign strategy.
The predicted salary is between 35000 - 45000 £ per year.
Have you worked in employer branding? If so, great. If not, just ask yourself: can you build a brand from scratch? Write a website? Change your copy to cut through on any social channel? Then, you’re pretty much there. In an age of AI slop, we’re mainly interested in a copywriter who’s devoted to the craft and ready for a rewarding space. At Blackbridge, we build people‑first communications to attract top talent for organisations such as Amazon, Barclays, BT Group and Skyscanner.
It isn’t wildly different to other forms of branding. Just the call to action: instead of ‘drink Cola‑Cola’, we’d say ‘come and make Coca‑Cola’… or work in their head office. We speak to the candidates and employees of these big blue‑chips, thousands at a time. Across their social channels, out of home, at events – just like any other form of integrated marketing. But we’re specifically looking for specialists in branded, internal and social comms.
We need a copywriter whose passion is building bulletproof playbooks. Then, nailing that signed‑off creative, across social channels and career websites. You need to be a tone‑of‑voice expert, convinced you can outwrite Claude. Because we are too. You’ll consider campaign strategy and brand guidelines. And there will be some opportunity to do conceptual creative. But mostly, we need a purist. Someone who says, ‘First and foremost, I’m a crafter of copy. A student of syntax. An academic of knowing my client’s audience.’ Working with our Head of Copy, you’ll ensure everything we write is right first time. Or second. The aim is to ensure it’s not much more than that. Because that’s what wins our agency awards, year after year.
As an employee‑owned agency, we take pride being as precise as we are passionate. Because we all share in the profits in the end.
Benefits- Unlike most agencies, we’re employee‑owned – after 12 months you’ll become a Partner of Blackbridge and receive your fair share of our profits.
- Being employee‑owned, we have a colleague appointed representative (Partner Councillor) who gives us the chance to voice our opinions on various elements of the business in an open and productive manner.
- A work‑life balance is important to who we are, that's why we have a hybrid work policy, with 3 days in the office and 2 days working from home.
- We have regular socials and events to give us the chance to make genuine friendships and connections outside of the workday. Activities we've had in the past include quiz nights, karaoke, drinks at various Central London pubs/bars.
- 25 days' holiday with 1.5 days gifted over Christmas.
- Our Employee Assistance Programme is available to you 24/7, which offers mental health support through courses and counselling sessions.
- Health Cash Plan – claim back costs for everyday healthcare (dental, optical, prescriptions, physiotherapy, etc.), plus access to a wide range of discounts.
- Enhanced parental pay and leave, so you can settle your family in, enjoy the early days and maintain your sense of financial security.
- You’ll have access to our company pension scheme, helping you save towards your long‑term financial wellbeing.
Digital and Brand Copywriter employer: Imperial Group
At Blackbridge, we pride ourselves on being a people-first agency located in the vibrant city of London, where creativity and collaboration thrive. Our commitment to academic rigor and audience insight fosters an inspiring work culture that not only values your craft but also offers ample opportunities for professional growth. With a hybrid work policy that balances office and remote work, you'll enjoy a flexible environment that encourages innovative thinking and meaningful contributions to high-profile clients.
StudySmarter Expert Advice🤫
We think this is how you could land Digital and Brand Copywriter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Imperial Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Imperial Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Imperial Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Imperial Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital and Brand Copywriter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Imperial Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Imperial Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Imperial Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Imperial Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Imperial Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Imperial Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.