At a Glance
- Tasks: Plan and optimise marketing campaigns to attract top students to Imperial Business School.
- Company: Join Imperial College London, a global top 10 university with a vibrant culture.
- Benefits: Enjoy 41 days' annual leave, flexible working, and generous training allowances.
- Other info: Hybrid role with opportunities for professional development and career growth.
- Why this job: Make an impact in performance marketing at a prestigious institution.
- Qualifications: Degree in Marketing or related field; experience in performance marketing required.
The predicted salary is between 35000 - 42000 £ per year.
We are seeking a passionate Marketing Officer (Performance & Affiliate Marketing) to join the Marketing & Communications team at Imperial Business School.
Working as part of Imperial College London, a global top 10 university, this is an exciting opportunity for a performance marketer to plan, implement and optimise campaigns that attract the world’s top students to Imperial.
What you would be doing
As the Marketing Officer (Performance & Affiliate Marketing), you will support the Marketing Manager (Performance & Affiliate Marketing) to deliver advertising – Paid Search, Paid Social, Video, Audio, Display, Out-of-Home - and third-party affiliate marketing campaigns that generate leads and applications aligned to Imperial Business School’s targets of attracting high-calibre students from around the world.
You will create and implement marketing campaigns for the Business School’s brand and degree programmes (MBA, MSc and Ph D), and report on their success.
You will work closely with a media agency to deliver campaigns that deliver audience growth in target regions and convert prospective students to applicants and enrolments.
Working across paid media and third-party media partners, including higher education publishers, the leads you generate will feed directly into our CRM (Hub Spot), and you will retarget existing contacts with aspirational media campaigns.
You will be in regular contact with our media agency and support the Marketing Manager to manage this relationship.
You will be using insights from your own evaluations of campaigns to implement improvements for future campaign performance.
- What we are looking for
- A degree, or equivalent, ideally in Business, Marketing, or another relevant subject, or equivalent experience in a similar or related role(s).
- Experience in planning, implementing and analysing performance marketing campaigns.
- Significant experience in coordinating paid social media campaigns.
- Experience in working with third-party and affiliate marketing campaigns to promote a brand or product.
- Experience in strategic media planning including developing briefs and audience targeting.
- Experience of using Google Analytics (GA4) and providing reports on marketing performance using a range of marketing analytics tools.
- Experience of writing copy for multiple audiences and mediums.
- Experience of prioritising tasks and managing a busy workload successfully to ensure that deadlines and targets are met.
- Comprehensive understanding of the digital marketing landscape, performance marketing tactics, and metrics.
- Excellent written communication skills including writing and editing for the web, email marketing and social media
- Ability to write clearly and appropriately for diverse audiences with excellent attention to detail and proofreading skills.
- Highly organised with strong administration skills and confident with a range of computer software and platforms, including Microsoft Excel, Word and Power Point, Adobe Photoshop, Adobe Premiere Pro and a creative management platform.
- Ability to analyse and interpret quantitative and qualitative data to inform marketing activity.
- Project management skills and the ability to form effective working relationships with colleagues and multiple stakeholders from all levels.
- What we can offer you
- The opportunity to continue your career at a world-leading institution and be part of our mission to use science for humanity.
- Benefit from a sector-leading salary and remuneration package (including 41 days' annual leave and generous pension schemes).
- Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme.
- Interest-free season ticket loan schemes for travel.
- Be part of a diverse, inclusive and collaborative work culture with various staff networks and resources to support your personal and professional wellbeing.
We are also committed to supporting your professional development.
You have opportunities to attend conferences, complemented by a generous training allowance to help you upskill in areas relevant to your career development.
There are also some opportunities available to study on Imperial courses and programmes.
Further information
This is a full-time, open-ended position based at South Kensington campus (hybrid).
If you require any further details about the role, please contact Jenn Hoets, Marketing Manager (Performance & Affiliate Marketing): j. hoets@imperial. ac. uk.
#J-18808-Ljbffr
Marketing Officer (Performance and Affiliate Marketing) employer: Imperial College London
As a Section Manager at Imperial College, you will thrive in a world-renowned institution dedicated to advancing research for the benefit of humanity. Enjoy a competitive salary and an impressive benefits package, including 41 days of annual leave, flexible working options, and access to on-site leisure facilities. Join a diverse and inclusive work culture that prioritises your personal and professional growth, making it an exceptional place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer (Performance and Affiliate Marketing)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Imperial College London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Imperial College London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Imperial College London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Imperial College London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer (Performance and Affiliate Marketing)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Imperial College London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Imperial College London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Imperial College London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Imperial College London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Imperial College London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Imperial College London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
