At a Glance
- Tasks: Lead market research and translate insights into actionable strategies for recruitment and marketing.
- Company: Join a world-leading institution dedicated to using science for humanity.
- Benefits: Enjoy 41 days of annual leave, flexible working, and generous pension schemes.
- Other info: Be part of a diverse and inclusive culture with excellent career growth opportunities.
- Why this job: Make a real impact by shaping how we understand and reach our learners.
- Qualifications: Experience in market research and strong analytical skills are essential.
The predicted salary is between 39600 - 48400 £ per year.
About the role Do you enjoy turning insight into action and helping organisations make smarter, evidence‑led decisions?
We’re seeking a Marketing Manager (Market Research and Insights) to play a pivotal role in shaping how Imperial Lifelong Learning understands and reaches its learners.
You’ll lead market research, insight and performance analysis activity, translating data into clear recommendations that strengthen recruitment, portfolio development and marketing investment across a diverse lifelong learning offer What you would be doing In this role, you will be the insight specialist for Imperial Lifelong Learning.
You will: Design, commission and deliver qualitative and quantitative market research to understand learner motivations, behaviours and decision-making across different audiences.
Translate insight into practical recommendations that inform portfolio design, pricing, positioning and recruitment strategies.
Develop and maintain audience segmentation frameworks to support more targeted and personalised marketing activity.
Monitor and analyse competitor activity, trends and best practice across the UK and international lifelong learning landscape.
Evaluate marketing and recruitment performance using analytics platforms, CRM data and reporting tools, working closely with senior colleagues to optimise campaigns, channel mix, audience targeting and conversion performance.
Support the monitoring, analysis and reporting of campaign performance across digital channels including paid media, CRM, website and SEO activity, helping identify opportunities to improve engagement and recruitment outcomes.
Produce dashboards, reports and forecasts that support planning, scenario modelling, attribution analysis and growth.
Support the maintenance and optimisation of reporting processes, campaign tracking frameworks and marketing systems to ensure accurate and effective performance measurement across digital activity.
Assist with audience segmentation, CRM reporting, workflow testing and data quality improvement initiatives to support more effective and personalised learner communications.
Conduct ongoing market, audience and competitor analysis, including pricing, positioning, search trends and campaign benchmarking, to identify opportunities and inform marketing and recruitment strategies.
Support conversion optimisation and user journey analysis through the evaluation of website, landing page and campaign performance data, helping identify opportunities to improve user experience, engagement and lead conversion.
Prepare and present insight reports, dashboards and recommendations to senior stakeholders in clear, engaging and actionable formats.
Ensure research and data activity complies with GDPR, ethical standards and institutional policies, managing delegated insight-related budgets responsibly.
Support the coordination and documentation of reporting processes, campaign activity and operational insight projects across multiple stakeholders and teams.
What we are looking for We’re looking for someone who combines analytical rigour with strong communication skills.
You’ll bring: Proven experience in market research, data analysis or marketing insights within a complex organisation.
Hands on experience of qualitative and quantitative research methods.
Strong understanding of market research principles, segmentation, attribution and performance measurement.
Experience using CRM systems, analytics platforms, dashboard reporting tools and marketing performance data.
Experience supporting campaign reporting, audience analysis, data visualisation or marketing performance optimisation activity.
Confidence in interpreting complex data and communicating insight clearly to senior stakeholders.
Excellent written and verbal communication skills, with a collaborative and influential approach.
Strong organisational skills with the ability to manage multiple projects, deadlines and reporting requirements effectively.
An interest in digital marketing performance, learner behaviour and data-led decision-making.
Experience in higher education, professional learning or a related sector is desirable but not essential.
What we can offer you The opportunity to continue your career at a world-leading institution and be part of our mission to use science for humanity.
Benefit from a sector-leading salary and remuneration package (including 41 days’ annual leave and generous pension schemes).
Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme.
Interest-free season ticket loan schemes for travel.
Be part of a diverse, inclusive and collaborative work culture with various staff networks and resources to support your personal and professional wellbeing.
Further information This is a full‑time, open‑ended post (35 hours per week).
The role sits within the Learner Marketing and Recruitment – Lifelong Learning team, working closely with central marketing, academic departments and professional services colleagues across Imperial.
Marketing Manager - Market Research and Insights in London employer: Imperial College London
As a Section Manager at Imperial College, you will thrive in a world-renowned institution dedicated to advancing research for the benefit of humanity. Enjoy a competitive salary and an impressive benefits package, including 41 days of annual leave, flexible working options, and access to on-site leisure facilities. Join a diverse and inclusive work culture that prioritises your personal and professional growth, making it an exceptional place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Market Research and Insights in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Imperial College London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Imperial College London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Imperial College London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Imperial College London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Market Research and Insights in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Imperial College London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Imperial College London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Imperial College London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Imperial College London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Imperial College London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Imperial College London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
