Overview
In this role you will lead learner marketing and recruitment for a growing Lifelong Learning portfolio. You will shape programme positioning and plan integrated campaigns to move learners from inquiry to enrolment. You’ll collaborate with academic and professional services colleagues to align priorities, optimise the learner journey, and drive programme growth. This position offers the chance to impact student recruitment at a world-leading institution and contribute to strategic marketing initiatives across Lifelong Learning.
Pay / Benefits
- sector-leading salary and remuneration package
- 43 days’ annual leave
- flexible working policy
- generous pension schemes
- on-site leisure facilities and cycle-to-work scheme
- interest-free season ticket loan
Responsibilities
- Lead learner marketing, acquisition and recruitment across Lifelong Learning programmes
- Develop marketing plans and execute multi-channel campaigns to boost awareness, enquiries, applications and enrolments
- Support go-to-market planning and value proposition for new and existing programmes
- Plan learner engagement activities (webinars, information sessions, email campaigns, recruitment events)
- Use market insights and campaign data to optimise learner conversion and growth
- Collaborate with academics and professional services to align marketing with programme priorities
- Create compelling content with content, digital and communications teams across websites and learner communications
- Support recruitment and admissions processes to deliver a strong learner experience
- Manage and guide a Recruitment and Applications Associate
- Identify opportunities to use automation and technology to improve marketing and learner engagement
- Contribute to wider strategic marketing initiatives and growth of Lifelong Learning at Imperial
Key requirements
- Experience delivering integrated marketing campaigns that drive engagement, leads or recruitment
- Strong understanding of marketing strategy, campaign planning and audience segmentation
- Experience using market insights and performance data to optimise campaigns and conversions
- Excellent communication and stakeholder management skills across multiple teams
- Ability to manage multiple projects and competing priorities in a complex organisation
- Experience in learner recruitment, admissions, or customer acquisition is advantageous but not essential
- Experience in Higher Education, Executive Education or professional learning is desirable
- Excellent communication
- Stakeholder management
- Cross-functional collaboration
- Integrated marketing campaigns
- Audience segmentation
- Digital analytics and campaign optimisation
Learner Marketing and Recruitment Manager in London employer: Imperial College London
Imperial College London is an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation within the International Relations Office. Employees benefit from professional growth opportunities, a commitment to diversity, and the chance to engage in meaningful projects that have a global impact, all set in the heart of one of the world's leading academic institutions.
