At a Glance
- Tasks: Create engaging content across multiple channels to showcase the School's strengths.
- Company: Join a prestigious institution with a collaborative and inclusive culture.
- Benefits: Enjoy 41 days off, flexible working, and a generous pension scheme.
- Other info: Dynamic role with opportunities for career growth and skill enhancement.
- Why this job: Shape the content marketing strategy and make a real impact on the School's reputation.
- Qualifications: Experience in content creation, SEO, and strong copywriting skills required.
The predicted salary is between 41005 - 45616 £ per year.
About the role
The Content Marketing Officer will produce compelling, multi-channel content that showcases the School’s strengths, supports brand-building efforts and provides content for various business areas. This includes developing materials that highlight the School’s impact, initiatives and programmes while aligning with broader strategic marketing objectives.
What you would be doing
The Content Marketing Officer will support the Content Marketing Manager in creating high-quality marketing content that enhances the reputation and visibility of Imperial Business School. The role will execute content marketing strategies that drive awareness and engagement among key audiences, including prospective students, corporate partners, and the wider business community.
What we are looking for
- Content Creation and Strategy Implementation: Plan, produce, and distribute high-quality content (blogs, videos, social media) to support the Business School's Marketing & Communications strategy, ensuring it aligns with the brand's voice and guidelines.
- Collaboration and Project Management: Manage relationships with internal and external stakeholders, including working with external suppliers, video agencies and coordinating the Student Content Creator scheme to develop content-led projects.
- SEO and Analytics Expertise: Utilise SEO best practices to create and optimise content, and evaluate marketing activity through analytics tools to measure performance and inform future strategies.
- Cross-Functional Coordination: Work closely with various teams to integrate content into key marketing touchpoints, such as the digital brochure, emails and the website, and ensure consistency across channels.
- Technical and Creative Skills: Demonstrate proficiency in Adobe Creative Suite, CMS, social media platforms, and strong copywriting skills for multiple audiences, ensuring high-quality and engaging content across different mediums.
What we can offer you
- You’ll have the opportunity to shape and implement the content marketing strategy, directly influencing the growth and reputation of the Business School's programmes.
- The chance to work in a collaborative environment. You will work with a diverse range of teams, from video agencies to student content creators, gaining exposure to various marketing functions and contributing to large-scale content projects.
- Enhance your technical skills in content production, SEO and analytics, while developing your expertise in managing digital marketing campaigns and multi-channel content strategies.
- This role offers a dynamic working environment where you’ll juggle multiple projects, manage priorities and adapt to evolving content marketing trends.
- The opportunity to continue your career at a world-leading institution and be part of our mission to continue science for humanity.
- Benefit from sector-leading salary and remuneration package (including 41 days off a year and generous pension schemes).
- Get access to a range of workplace benefits including a flexible working policy from day 1, generous family leave packages, on-site leisure facilities and a cycle-to-work scheme.
- Interest-free season ticket loan schemes for travel.
- Be part of a diverse, inclusive, and collaborative work culture with various staff networks and resources designed to support your personal and professional wellbeing.
Further information
This is a full time, fixed term position until June 2027 based at South Kensington campus (hybrid). If you require any further details on the role please contact Rebecca Pike – r.pike@imperial.ac.uk
Content Marketing Officer employer: Imperial College London
Imperial Business School is an exceptional employer, offering a vibrant and inclusive work culture that fosters collaboration and innovation. As a Content Marketing Officer, you will have the unique opportunity to shape impactful marketing strategies while enjoying generous benefits such as 41 days of annual leave, flexible working arrangements, and access to on-site leisure facilities. Join us at our South Kensington campus and be part of a world-leading institution dedicated to advancing knowledge and supporting your professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Imperial College London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Imperial College London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Imperial College London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Imperial College London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Imperial College London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Imperial College London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Imperial College London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Imperial College London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Imperial College London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Imperial College London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
